Converting cold leads into sales takes more than a killer social media presence and an all-encompassing digital marketing ad campaign. While these are influential tools for gathering interest, the hard work of actually converting users/views into customers has not been accomplished yet.
All too often, business owners think that traffic and engagement should organically translate into sales. Unfortunately, it’s simply not that easy.
Enter email marketing, the next phase in your sales channel that provides users with valuable and actionable content about your brand.
Email Marketing is a Key Business Strategy
Email marketing is successful because it cuts through a lot of the barriers between your business and your audience. It’s not just a little Facebook ‘like’ here and a click to the homepage there – it’s a personalized email that keeps users up to speed with your brand.
And it works wonders. Consider these stats:
- Research from VentureBeat found that every $1 spent on email campaigns generates $38 in ROI
- According to McKinsey data, email marketing is still approximately 40% more effective than Facebook or Twitter in gaining new customers
The email marketing platform we recommend to our clients is Infusionsoft - it is an intuitive and scalable email marketing tool that provides the tools you need to make impactful email campaigns.
However, there are some tips to consider that will help you create better newsletters and drive page open rates.
- Make the Most of Segmentation
Segmentation allows you to curate email newsletters only to those people that have expressed interest in the content itself. Not just the newsletter – the content of the newsletter itself.
So take advantage of Infusionsoft’s segmentation tool and make lists based on specific interests, otherwise your audience will ignore it.
- Produce More Dynamic Content
Once you have made lists of customers based on interests, it’s time to develop templates optimized for each list.
- A/B Testing
Infusionsoft offers exceptional A/B testing research. It’s a great way to see what is working in your approach. Is it the image? The text? The time it is sent? These are all important intangibles that you should be testing.
Rounding It Up
As your business grows it will collect more data. It can be a daunting task trying to organize it all and make use of it in your marketing endeavors. The process is made much easier by analytical tools like Infusionsoft, as long as you know how to harness its full potential.
Contact us at Support@EZMetrics.com to get the latest deals / discounts on Infusionsoft and other programs to make your business run even smoother so that you can generate more leads and close more sales.