Where did the time go?

3 Ways to Find More Time in your Workday

Have you ever felt like the time goes so fast during your work day, and wonder, “where did the time go?”  

Managing your time effectively can be the difference between success or failure within your business.

Here are three ways that you can you improve your time-management skills:

Avoid Multitasking

  • There will always be more than one thing competing for your attention. At times, it can be hard to focus on just one thing and seeing it through completion. Even though it can be difficult, it is very important to avoid multitasking! Single tasking is the most effective way to achieve your goal. When you focus on one thing at a time you are able to devote all of your knowledge to this task. Therefore, you are able to perform your best work.

Communication Within your Business

  • When you own a business, it is easy to take on every task instead of delegating to your team members. At first, it can be hard to let go of tasks, as you want them to be done a specific way. It is crucial that you hire the right team members that you can trust and have faith in their abilities. Delegate that which does not require your personality or your specific skill-set. As a leader, it is important that you communicate to your team members in order for them to realize the importance of their task, along with clear directions to complete the job.

Organize Your Business

  • Organizing and cleaning after a long day at the office is the last thing that most people want to participate in. However, when everything is organized and clean, it makes your team more efficient. Additionally, clients are less likely to fall through the cracks, which creates ease of mind for both the employees and the owner.

 

Of course, in today’s world of technology, it is easy to succumb to being distracted hundreds of times per day!  Think about how many micro-breaks you take each day to scroll social media or watch a YouTube video.


A majority of time wasted is in small increments rather than all at once. If you would add up the five minutes spent here and there performing small things like aimlessly scrolling on your social media accounts or playing an online game, it would amount to numerous hours wasted. This is time spent that could have been used to grow your business!

A great solution that many successful entrepreneurs and employees use, is to set a timer. On your phone, set a timer for 20 minutes and “go dark”. Don’t answer texts, messages, calls, etc. Shut down all other tabs on your computer, remove any distractions from your eyesight, and get to work on your task at hand for that 20 minutes.  It’s pretty incredible the amount of work you will get done when you just focus on a single task.


Let us know… what areas are you wasting minutes of your day? Have you found these tips helpful? We’d love to know what you implement and the results you have!

Would you like to know how to grow your following and increase engagement on Instagram?

The key to Instagram is simply showing up.

Why do people post on Instagram? A business goal is to increase engagement; this can be executed both on a personal or business account. We are all trying to increase our following as customers will begin to know, like, and trust us.

One key way to create engagement on Instagram is by liking, commenting, and tagging. Unlike Facebook, Instagram makes it more difficult to share the exact post that someone else has posted. Therefore, tagging within comments and on pictures is the main way to increase your following.

In order to expand your market, you need to use Instagram’s algorithm to your benefit. The way that Instagram works is when you like, tag, or comment on different accounts, your next post is more likely to be shown to them on their feed if they’re following you. This grows your engagement and following by simply being active!

A forgotten key to Instagram is your bio! Your bio should include four things:

  1. Explain your title in easy to understand terminology. You should be precise and state exactly what you do within your company.
  2. Name your customer, this can be done by naming who this account is for and how you are different from other competitors within your market.
  3. Remember to add your locations, especially if you are at a physical business. If your business is a restaurant, your location is very important to your success. You can also add a hashtag in your bio and posts of the city where your business resides. If you are an insurance company, it is not as important where your location is, as your service can be performed over the phone or online, but do add a location if you’re licensed in specific states or regions. In either scenario, it is still helpful to add your location to attract local potential customers.  
  4. It is beneficial to give the potential customer something of value. If you are a restaurant, you can disclose a PDF recipe in your bio. Service based businesses might create a promotion that would attract customers to your business. This creates trust between you and the potential customer. This potential customer can then become a devoted customer by creating value through a promotion.  

In short, it is vital to the success of your Instagram account that you have an enticing bio that brings customers in and urges them to follow you.

Additionally, it is very important that you stay active on other accounts by liking, commenting, and tagging. This increases your engagement and, in turn, you will begin to see more activity on your personal Instagram account!

Get More Out of Twitter

 

  • Understand the Algorithm: It is very important that you are extremely present and active on Twitter. It is in live time, which means as soon as you tweet, it begins to scroll to the bottom of your followers feed. Twitter’s algorithm is not as advanced as Facebook’s; a major downfall regarding this platform. A way to help combat this algorithm is by liking, retweeting, and responding to your tweets and mentions. Many businesses are lenient when creating a Twitter as this is a platform where celebrities hang out and tweet. Even though this is true, Twitter is still a beneficial platform to grow and connect to more potential customers.

 

  • Condensed Content: Twitter only gives their users 280 characters for each tweet. Using fewer words to get your point across is most beneficial. This allows your content to be read and retweeted quickly. We recommend posting at least six times a day to help ensure that you will reach your followers.

 

  • Use Videos to Your Advantage: When posting on Twitter, videos are the best in terms of performance. You can also go live, which allows your followers the ability to connect to you on a more personal level.

 

  • Hashtags and Trends: It is very important to stay relevant. This can be done by researching hashtags and trends. Topics that are trending now are seen by millions of people. You can retweet and respond to comments to help grow your following and outreach. This shows that are you are a part of the conversation!

 

  • Follow the Right People: When thinking about social media, you always want to grow your following as fast as possible. It is important to gain followers, but you want them to be individuals that are interested in your offer or goal. If you have 100,000 followers but none of them meet your demographic of an ideal client, this is not beneficial to you. It is important to follow people who share your values and interests, along with industry leaders.

 

Even though Twitter is filled with influencers and celebrities, you still have a voice on this platform! It is important that you show up and stay engaged with your followers.

 

7 Tips and Tricks to Make Your LinkedIn Profile Stand Out!

1. Professional Profile Pictures: It is extremely important that you are putting your best foot forward. This means you should have a professional photo of yourself as your profile picture. Also, try to pick a photo that you are smiling in, profiles that capture someone smiling are nine times more likely to convert, and twenty-one times more likely to be viewed! Lastly, dress for success, first impressions mean everything especially within the virtual world!

 

2. Headlines That Catch Your Eye: By default, LinkedIn uses your last job as your headline. You are able to change this within settings to reflect what job is most beneficial for your goal. You only have 120 characters so make it something catchy that reflects you as a person and employee.

 

3. Create a Well-Written Summary: LinkedIn gives you the ability to describe who you are in the workplace. It is important that you list your areas of expertise along with your accomplishments. It is also important to add in your contact information so that potential employers will be able to contact you about opportunities. This also helps you grow your network and expand your community of business professionals.

 

4. Make Sure Your Work and Volunteer Experience is Up to Date: You should add all past work and volunteer experience. This shows that you are a well-rounded individual and that you are capable of handling a variety of situations. It is also important to write in first person, as this is a story about your work and volunteer experience.

 

5. Add Your Educational Background: Not only will this show everyone where you earned your degree, you will also be able to connect with fellow alumni to grow your network.

 

6. Create Keyword Specific Skills: When people search on LinkedIn, they can search by key phrases. This will allow your profile to be viewed more often and will increase your likelihood of finding mutual connections.

 

7. Communicate With Connections. Do not stop at simply adding the people to your network. Send them a message to see what they are doing and how you may learn from them. This allows you to create a deeper connection and network to help you grow within the workforce and as an individual.

Facebook: Behind the Curtain

In recent weeks Facebook has drawn back the curtains regarding their business platform. Facebook is known as the world’s top social media platform, many of us are guilty of spending countless hours scrolling through our feed, but Facebook has progressed into something greater than just that. No longer is Facebook only known as a place to share with friends; it has become a place of transparency and community between businesses and customers!

It comes as no surprise that Facebook has a vast amount of powerful tools for businesses to expand and advance by reaching more potential customers. Businesses do this by running paid ads, creating groups, going live, engaging their audience, and much more. Before this update, businesses could run paid advertisement without the potential customer seeing the “behind the scenes” web of ads that coax them into buying. This means that companies must develop a greater relationship with their customer, and establish deeper trust. Why? Because it’s harder to sell to someone who knows they are being sold.

Businesses aren’t only exposed to the eyes of their potential customers, but their competition as well. Now, the secret ingredients of a business’ marketing are “on the label” for all to see. Though this will no doubt increase competition, it will also create a better user experience on facebook. Facebook advertising has always been about causing the least amount of disruption to the user. Hopefully, when everyone can see what works, ads on the platform will become more seamless and easier to interact with.

When reflecting on the controversy of whether this is helping or hurting businesses here are some things to consider…

Pro

  • Facebook is becoming more transparent and proactive. Therefore, people feel more comfortable to use this platform.
  • Human nature is to find flaws, this is one less hole within Facebook’s story.
  • Facebook encourages connection and being open continues to shows that they want to build community.
  • You can see what is working for others by doing research, because of this less personal resources are spent with experimenting.  

Con

  • People that market on Facebook with paid advertisement may look more vulnerable.
  • Everyone can see what your sequence is to success and failure so others can use your tools for their own benefit.
  • Unable to leverage ones business to competitors.

No matter where you stand within this debate, Facebook has changed people’s lives and they will continue to merge the gap between business and personal life.

By: Sophia LaMore