Finally, PROVEN SYSTEM for Generating an Unlimited Supply of Your Perfect Customers!

You need a measurable marketing system that practically happens on auto-pilot to ensure that you have consistent business coming in (instead of waiting until you aren’t “busy” to start marketing)... because when it's measurable, it's scalable.

Join The EZMetrics Mastermind

What's Included...

ACCOUNTABILITY
Fun, monthly challenges and diagnostic tools to keep you focused and motivated to achieve your business goals.

COMMUNITY
Celebrate your wins and collaborate with the EZMetrics Team and your fellow Mastermind Members inside our exclusive Facebook Group.

TRAINING
11 interactive, on-demand trainings with the latest and most up-to-date information on What’s Working Now in Digital Marketing.

Once upon a time, businesses could rely on their local Yellow Pages, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow. Those days are long gone.

Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say… they can’t do it alone. That’s where WE come in…

Today, companies need skilled marketing professionals who are able to:

 

Leverage new media channels such as Facebook, Google, Twitter, and YouTube to acquire new customers and clients… 

Architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers, and customers into raving fans… 

Establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic… 

Build and monetize large email subscriber lists… without resorting to spammy tactics… 

Engage with customers via social channels such as Facebook and Twitter to grow a brand’s reach and credibility… 

Optimize search networks like Google, Amazon, Pinterest, and Yelp, so the brand can both be found and accurately represented… 

Track and measure the key metrics that matter, so decisions can be based on data, not hunches… 

Run split tests that improve conversion rates and reduce acquisition costs over time… 

And as a member, you’ll possess all these skills and so much more…

Leverage Our Proven Training Library

Conversion Funnel Optimization

Craft high-converting “funnels” that transform strangers into valuable customers at the lowest possible acquisition cost.

Content Marketing Mastery

Create and curate content that generates free traffic and leads while simultaneously building brand authority.

Paid Traffic and Customer Acquisition Mastery

Leverage traffic channels such Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.

Email Marketing and List Building Mastery

Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.

Social and Community Management

Engage in social channels such as Facebook and Twitter to respond to existing customers and locate with new ones.

Search Marketing Mastery

Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.

Marketing Analytics and Data Science

Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.

Testing and Conversion Rate Optimization

Deploy a repeatable process that gets you more sales and leads from the traffic you’re already receiving.

eCommerce Marketing Mastery

Learn everything you need to know about how to make more sales and profit from your ecommerce store.

Testing and Conversion Rate Optimization

Deploy a repeatable process that gets you more sales and leads from the traffic you’re already receiving.

Copywriting Mastery

Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy.

TRAINING FOR INDIVIDUALS

ALWAYS BE THE SMARTEST MARKETER IN THE ROOM.

ALWAYS BE THE SMARTEST MARKETER IN THE ROOM.

Become a high-paid and sought-after expert by mastering the 8 critical core disciplines of digital marketing. 

Enhance your career (or start a new one) with expert trainings in the most in-demand, fastest-growing fields. 

Expand your skillset, distance yourself from the competition, and jump to a higher pay grade. 

Attract better and higher-paying clients. 

Finally, have a one-stop solution for the latest digital marketing strategies (that actually work).

TRAINING FOR TEAMS

BUILD THE ULTIMATE DIGITAL MARKETING DREAM TEAM

BUILD THE ULTIMATE DIGITAL MARKETING DREAM TEAM

Leverage our complete training library to build a killer, in-house marketing team that gets results. 

No airplane required! 100% online courses means no travel expenses or time away from work. 

Improve onboarding and retention with customized training paths for every specialization and skill level. 

Quickly onboard and train new team members and elevate the skills of your existing team. 

Stay up-to-date on the latest industry trends and changes thanks to constant updates and notifications. 

Simplify and track your team’s training progress from an easy to use, all-in-one dashboard.

Become a Funnel Optimization Expert

You'll Learn how To Craft A 5-Step "Conversion Funnel" That Gets...

Customers At A Profit

Customers At A Profit

Here's what you'll learn:

How to craft a “Statement of Value” that perfectly positions any product or service and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it)… 

The L x C x M x F = GP formula that consistently doubles revenues… 

The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time… 

How to use “bundling” to de-commoditize a commodity product or service… 

How to optimize all of your existing marketing funnels by applying the “5 Things” methodology… 

How to deploy an automated, 5-phase follow-up system that converts more leads into buyers, and more buyers into multi-buyers… …

And much, much more. 

79%

of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.

The probability of selling to returning customers is…

60%-79%

…while the probability of selling to a new prospect is…

5%-20%

Course Description

Module 1: Start Here 

1.1 – Here’s What To Expect 
1.2 – What is CVO? 
1.3 – The Formula For Growth Module 

2: Determine Product/Market Fit 

2.1 – The Goal of Marketing 
2.2 – Before & After Grid – Infant Tub 
2.3 – Before & After Grid – Landscaper 
2.4 – Crafting a Statement of Value 
2.5 – SOV vs. USP 
2.6 – Why Value Isn’t Enough 
2.7 – Two Types of Doubts 

Module 3: Optimize The Lead Magnet 

3.1 – What is a Lead Magnet? 
3.2 – Importance of Specificity 
3.3 – Make A Specific Promise 
3.4 – Give A Specific Example 
3.5 – Offer A Specific Shortcut 
3.6 – Answer A Specific Question 
3.7 – Deliver A Specific Discount 
3.8 – Finding The Hook 
3.9 – The Landing Page Checklist 
3.10 – The Formula Revisited 

Module 4: Optimize The Tripwire Offer 

4.1 – What is a Tripwire?
4.2 – Two Types Of Commitment
4.3 – Types of Tripwires
4.4 – Splinter Offers
4.5 – Little Victories
4.6 – Brainstorming Little Victories – 1
4.7 – Brainstorming Little Victories – 2
4.8 – The Tripwire Checklist
4.9 – Discovering Your Tripwire
4.10 – The Formula Revisited 

Module 5: Optimize The Profit Maximizer 

5.1 – What is a Profit Maximizer
5.2 – Immediate Upsells
5.3 – Cross-Sells
5.4 – Slack Adjusters
5.5 – Bundles and Kits
5.6 – Recurring Billing
5.7 – Line Extensions
5.8 – Speed and Automation
5.9 – The Formula Revisited

Module 6: Architect A Return Path

6.1 – What is a Return Path
6.2 – Constant Communication Explained
6.3 – Exit Offers Explained
6.4 – Example Exit Offers
6.5 – Retargeting Explained
6.6 – Segmentation By Visitor Activity
6.7 – Full Funnel Retargeting
6.8 – Automated Email Followup Explained
6.9 – Part 1: Indoctrination
6.10 – Example: Indoctrination Campaign
6.11 – Part 2: Engagement
6.12 – Example: Engagement Campaign
6.13 – Part 3: Ascensi

About Your Instructor

Ryan Deiss is the Co-Founder and CEO of DigitalMarketer 

He launched his first web-based business from his college dorm room in 1999, and since that time, he’s founded over 40 different businesses in markets such as health and beauty, survival and preparedness, DIY crafts and home improvement, investing and finance, chemical and liquid filter manufacturing, business lending, online skills training, and menswear…just to name a few. 

In addition to operating multiple businesses, Ryan is also a highly soughtafter author, speaker, and consultant, whose work has impacted over 250,000 businesses in 68 different countries.

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Conversion Funnel Mastery Course 
  • 6 Core Modules 
  • 58 Video Lessons 
  • 7 Handouts 
  • 6 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature, and LinkedIn profile… 

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Customer Value Optimization Specialist

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership 

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 7 Hours Expected Completion 

Time: 3 – 7 Days

Become a Content Marketing Expert

Get Our Step-By-Step Plan
For Turning Free Content Into

More

More

Leads & Sales

At every step of the customers journey

Here's what you'll learn:

How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers. 

The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). 

Choose from 12 goals, 16 metrics, and 21 different types of content to create a content strategy that is laser-focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets.) 

The “GC = A” Content Marketing Formula that connects the dots between content and sales. 

The 4 proven ways to find people that can create content for you (and the 2 ways you can motivate them to create outstanding content for you). 

PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web.

Content marketing generates 3X as many leads as traditional outbound marketing, but costs…

62%

26%

of marketing executives expect to hire content marketing roles this year.

Course Description

Module 1: Creating Your Customer Avatar 

1.1 – Start Here
1.2 – What To Expect
1.3 – The What and Why of Content Marketing
1.4 – Creating a Customer Avatar
1.5 – Content Technology
1.6 – The Marketing Funnel 

Module 2: Top of Funnel Content 

2.1 – TOFU Goals
2.2 – TOFU Content Types
2.3 – TOFU Metrics
2.4 – Your TOFU Content Plan 

Module 3: Middle of Funnel Content 

3.1 – MOFU Goals
3.2 – MOFU Content Types
3.3 – Lead Magnet Checklist
3.4 – MOFU Metrics
3.5 – Your MOFU Content Plan 

Module 4: Content Marketing Metrics 

4.1 – BOFU Goals
4.2 – BOFU Content Types
4.3 – BOFU Metrics
4.4 – Your BOFU Content Plan 

Module 5: Blog Marketing 

5.1 – How To Use This Section
5.2 – WordPress Basics
5.3 – 212 Blog Post Ideas
5.4 – The Editorial Calendar
5.5 – Writing Headlines
5.6 – 8 Post Types
5.7 – Inserting Calls To Action
5.8 – Finding and Managing Writers
5.9 – Writing/Editing Great Content
5.10 – Lead Magnets and Blogs
5.11 – Opt-In Boxes and Squeeze Pages
5.12 – Repurposing Content
5.13 – Blog Launches 

Module 6: Content Distribution 

6.1 – How To Use This Section
6.2 – Content Distribution Basics
6.3 – Organic Content Distribution: Email
6.4 – Organic Content Distribution: SEO
6.5 – Organic Content Distribution: Social

About Your Instructor

Russ Henneberry is the Editorial Director for DigitalMarketer. 

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year. In his time at 

DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy.

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Content Marketing Mastery Course 
  • 6 Core Modules 
  • 40 Video Lessons 
  • 6 Handouts 
  • 6 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Content Marketing Expert

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership 

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 8 Hours Expected Completion 

Time: 3 – 7 Days

Become a Paid Traffic Expert

When You're Done, You'll
Walk Away With A Plan For...

Guaranteed Traffic

Guaranteed

TRAFFIC

...And A PlaN For Acquiring New
Customers on Autopilot

Here's what you'll learn:

The 3-step traffic SYSTEM that automates relationship building and turns cold prospects into brand evangelists… 

Not sure where your market is “hanging out” online”? Don’t worry, we’ll show you how to find them and give you a look into the 7 top traffic sources… 

26 offer types that you can use to cold, warm, or hot traffic to ensure you’re acquiring customers on autopilot… 

What to do when your campaign “just ISN’T converting” (this happens 80% of the time)… 

Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves! 

Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs… 

…And much, much more. 

71%

of marketers spend between…

10%-50%

of their budgets on retargeting.

90%

of advertisers and agencies plan to run Facebook video ads next year.

Course Description

Module 1: Start Here 

1.1 – What To Expect
1.2 – The What & The Why
1.3 – Creating a Customer Avatar
1.4 – The Marketing Funnel 

Module 2: Paid Traffic As A System 

2.1 – Paid Traffic As A System
2.2 – Cold Traffic Goals & Offers
2.3 – Warm Traffic Goals & Offers
2.4 – Hot Traffic Goals & Offers
2.5 – Understanding The Traffic System
2.6 – Finding Your Market 

Module 3: Deeper Dive: Facebook Ad Platform

3.1 – Getting Started With Facebook
3.2 – Facebook Objectives
3.3 – Finding Your Market on Facebook
3.4 – Ad Copy & Ad Creative
3.5 – Facebook Pixels
3.6 – Reporting & Analytics
3.7 – Scaling Your Campaign
3.8 – Facebook Compliance

Module 4: Retargeting To Maximize Results 

4.1 – Getting Started With Retargeting
4.2 – Segmentation By Visitor Activity
4.3 – Full Funnel Retargeting
4.4 – Video Retargeting

Module 5: Troubleshooting Your Campaigns 

5.1 – Troubleshooting Your Campaigns
5.2 – Troubleshooting Your Offer
5.3 – Troubleshooting Your Targeting
5.4 – Troubleshooting Your Ad Copy/ Creative
5.5 – Troubleshooting Your Ad Scent 

Module 6: Other Traffic Channels 

6.1 – Other Traffic Channels
6.2 – Twitter
6.3 – Content Distribution Networks
6.4 – LinkedIn
6.5 – Dedicated Email Drops
6.6 – Google
6.7 – YouTube

About Your Instructor

Molly Pittman is DigitalMarketer’s Vice President and Traffic Manager. 

Molly is responsible for creating, optimizing, and maintaining DigitalMarketer’s traffic system with the goals of customer acquisition and revenue. In her time at DigitalMarketer, Molly has personally spent over $5,000,000 on paid traffic and has generated over 500,000+ leads and tens of thousands of customers while still maintaining a positive return on ad spend. 

Molly has also consulted and advised over 150 brands (both online and offline) in markets such as: health and fitness, personal finance, beauty, crafts, professional practices, manufacturing, and more…

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Paid Traffic Mastery Course 
  • 6 Core Modules 
  • 35 Video Lessons 
  • 22 Handouts 
  • 6 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Customer Acquisition Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Paid Traffic Expert

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership 

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 8 Hours Expected Completion 

Time: 3 – 7 Days

Become a Email Marketing Expert

How To Use Advanced Email
Marketing Strategies to Massively...

Monetize any Email List

MONETIZE

ANY Email List

...And Increase Engagement
With Your Subscribers

Here's what you'll learn:

How to create the PERFECT promotional calendar for your business… (Do this right and you’ll see revenue AND engagement hockey stick straight up!) 

How to make sure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer.) 

How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers… 

Which goals and metrics you should be tracking on a day to day basis to measure your Email Marketing success… 

List “CPR”… How to clean and revive dead (or nearly dead) email lists and get them opening and clicking again!

…And much, much more.

Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth…

$273/
HOUR

Email marketing yields an average…

4,300%

return on investment for businesses in the U.S.

Course Description

Module 1: The Role of Email Marketing 

1.1 – Meet Your Instructor
1.2 – The Role of Email Marketing
1.3 – Understanding The THREE Different Types of Email
1.4 – The TWO Send Types
1.5 – Email Marketing & List Building 

Module 2: Creating Your Promo Calendar

2.1 – The Role of Your Marketing Calendar
2.2 – Gathering Your Promotional Assets
2.3 – Creating Your 30 Day Calendar
2.4 – Creating Your 90 Day Calendar 

Module 3: Email Campaign Creation 

3.1 – Email Campaigns Explained
3.2 – Storyboarding Your Indoctrination Campaign 3.3 – CASE STUDY – DigitalMarketer
3.4 – Storyboarding Your Engagement Campaign 3.5 – Storyboarding Your Ascension Campaign
3.6 – Storyboarding Your Consumption Campaign 3.7 – Crafting a Upsell Campaign
3.8 – Storyboarding Your Segmentation Campaign 3.9 – CASE STUDY: Best Buy
3.10 – CASE STUDY: Kate Spade
3.11 – Storyboarding Your Re-Engagement Campaign
3.12 – CASE STUDY: DigitalMarketer ReEngagement Campaign
3.13 – CASE STUDY: DigitalMarketer Win Back Campaign

Module 4: Email Copywriting & Design 

4.1 – Harvesting Proven Sales Copy
4.2 – The FOUR Reasons People Buy
4.3 – Points of Belief
4.4 – Crafting Your Subject Lines
4.5 – Crafting Your Body Copy
4.6 – Queuing the Click 

Module 5: Optimizing Opens & Clicks 

5.1 – Getting More Opens
5.2 – Getting More Clicks 

Module 6: Tracking & Measuring Results 

6.1 – Benchmarking Your Results
6.2 – What to Track and When to Track it!
6.3 – DEMO: Email Stats Tracking Sheet 

Module 7: Email Deliverability

7.1 – 3 Ways to Prove You’re NOT A SPAMMER
7.2 – Your Mailer Reputation
7.3 – Your Sender Infrastructure
7.4 – Your Subscriber Engagement
7.5 – Monitoring & Tracking Deliverability

About Your Instructor

Richard Lindner is the President and CMO of DigitalMarketer. 

Richard is our resident “jack-of-alltrades.” Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns. 

Over the past 12 months, Richard has managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail, & Gmail algorithms, tripled average email open rates, doubled email click-through rates, and generated over $20MM in revenue from email marketing alone!

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Email Marketing Mastery Course 
  • 7 Core Modules 
  • 46 Video Lessons 
  • 4 Handouts 
  • 7 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Email Marketing Expert

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership 

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 8 Hours Expected Completion 

Time: 3 – 7 Days

Become a Social & Community Manager

Our Step-By-Step Plan
For Tracking, Measuring, and...

MONETIZing Social Media

MONETIZing

SociaL Media

Here's what you'll learn:

The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with). 

The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them. 

How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels. 

The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation. 

The simple 3-Step Social Media Customer Service Plan to deploy when dealing with angry customers on public social channels. 

How to use content & social media to intersect with “The Customer Journey” from the Awareness to Conversion stage. 

…And much, much more.

80%

of marketers say social media has increased website traffic for their business.

87%

of B2B marketers use social media to distribute content.

Course Description

Module 1: Start Here 

1.1 – From The Author
1.2 – Social Success Cycle
1.3 – Social Media Marketing Goals
1.4 – The Customer Avatar
1.5 – Which Social Media Channel Is Right For You 1.6 – Engagement vs Seeker Channels
1.7 – 10 Minute Social Media Audit
1.8 – Social Media Dont’s
1.9 – When to Automate 

Module 2: Social Listening 

2.1 – Why Listen?
2.2 – Social Listening Goals
2.3 – Social Listening Tools
2.4 – Social Listening Metrics
2.5 – Social Listening Setup
2.6 – Social Listening Keyword Planning
2.7 – Tool Demo: Keyword Alert Setup
2.8 – Listening Without Paid Tools
2.9 – Using A Feedback Loop
2.10 – Tool Demo: Tag And Task Setup
2.11 – The 3-Step Social Customer Service Plan 

Module 3: Social Influencing 

3.1 – Why Influence?
3.2 – Social Influencing Goals
3.3 – Social Influencing Tools
3.4 – Social Influencing Metrics
3.5 – Growing Social Profiles
3.6 – Social Media Bouncing
3.7 – Social Media Topic Map
3.8 – 7 Blog Post Templates
3.9 – Socializing Blog Content
3.10 – Step 1 – Splinter
3.11 – Step 2 – Visualize

3.12 – Step 3 – Broadcast
3.13 – Step 4 – Tag
3.14 – Step 5 – Monitor
3.15 – Step 6 – Schedule
3.16 – Tool Demo – Edgar
3.17 – Defeating The “Social Fire Hose”
3.18 – Tool Demo – Facebook’s Boost Post Function
3.19 – What’s Your SOP? 

Module 4: Social Networking 

4.1 – Why Network?
4.2 – Social Networking Goals
4.3 – Social Networking Tools
4.4 – Social Networking Metrics
4.5 – What Is Media?
4.6 – Long Tail Media Outreach
4.7 – What Does Long Tail Media Want?
4.8 – Networking By Topic Map
4.9 – The “Short List”
4.10 – Reverse Media Outreach
4.11 – Staying Compliant 

Module 5: Social Selling 

5.1 – Why Selling?
5.2 – Social Selling Goals
5.3 – Social Selling Tools
5.4 – Social Selling Metrics
5.5 – The Value First Strategy
5.6 – Value First Offers
5.7 – The Customer Journey
5.8 – Content Segmentation
5.9 – Segmentation + Retargeting
5.10 – DEMO: Setting Up A Segmented Website 5.11 – Content + Social Media + Ad Retargeting 5.12 – Putting It All Together

About Your Instructor

Russ Henneberry is the Editorial Director for DigitalMarketer. 

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year. 

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Social & Community Course 
  • 6 Core Modules 
  • 62 Video Lessons 
  • 9 Handouts 
  • 5 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Social & Community Manager

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership 

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 7 Hours Expected Completion 

Time: 3 – 7 Days

Become a Search Marketing Expert

A Step-By-Step Plan For Generating...

Free Organic

TRAFFIC

TRAFFIC

...from the web's top search engines

Here's what you'll learn:

The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues. (Keyword research, content, and link building are useless until you remove these problems.) 

The 14-Point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues, like keyword cannibalization, page redirect issues and dynamic URL parameters.) 

8 natural ways to build authoritative backlinks to your website, so you can get your site ranked for the keywords that matter without feeling “icky” about it. 

How to leverage search on every platform that matters from YouTube and Pinterest to Google and Bing. (There’s big money to be made by understanding how search works on platforms outside of Google.) 

How to use UXO and RXO best practices to build a “white hat,” sustainable search strategy that plays by post-Penguin and Panda rules. 

How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are in the mood to buy. 

95%

of marketers use search engine marketing for inducing loyalty among their existing customers.

81%

of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, “they’ll find you.”

Course Description

Module 1: Start Here 

1.1 – From the Instructor
1.2 – The Content of this Course
1.3 – The Certification Exam
1.4 – The State of Search
1.5 – The 3 Players
1.6 – Discoverability & Availability
1.7 – What are Search Queries?
1.8 – Search Marketing Goals
1.9 – Intro to Earned Media & Link Building
1.10 – Intro to UXO & RXO
1.11 – Intent Based Search Optimization (IBSO) 

Module 2: Intent, Context, & Assets 

2.1 – The Big Picture
2.2 – How We Use Search Engines
2.3 – The Tyranny of Physical Space
2.4 – The Long Tail of Search
2.5 – Intent Based Keyword Research
2.6 – Finding Intent & Context
2.7 – Building Customer Avatars
2.8 – Intent Based Avatars
2.9 – Keyword Research Tools
2.10 – Keyword Modifiers
2.11 – Intent Based Keyword Research: Ex. 1
2.12 – Intent Based Keyword Research: Ex. 2
2.13 – Choosing Assets 

Module 3: Channels, Optimization, & Ascension 

3.1 – The Big Picture
3.2 – How to Choose the Right Channel
3.3 – Ascension as Optimization
3.3 – Channel Optimization: Blog
3.4 – Channel Optimization: Web Page
3.5 – Channel Optimization: Amazon Product Page 3.6 – Channel Optimization: YouTube
3.7 – Channel Optimization: Pinterest
3.8 – Channel Optimization: iTunes
3.9 – Channel Optimization: Review Sites

Module 4: Experience Optimization (UXO and RXO) 

4.1 – The Big Picture
4.2 – About Content Management Systems
4.3 – 23-Point Search Marketing Audit
4.4 – Domain Audit: Site Command
4.5 – Domain Audit: Google Webmaster Tools
4.6 – Domain Audit: Google Analytics
4.7 – Domain Audit: Sitemap
4.8 – Domain Audit: robots.txt
4.9 – Domain Audit: Backlinks
4.10 – Domain Audit: 404 Page
4.11 – Domain Audit: Internal Site Search
4.12 – Domain Audit: Navigation
4.13 – Domain Audit: Accessibility
4.14 – Domain Audit: Mobile
4.15 – Page Audit – Value
4.16 – Page Audit: Layout & Design
4.17 – Page Audit: Mobile
4.18 – Page Audit: Keyword Targeted
4.19 – Page Audit: Keyword Cannibalization
4.20 – Page Audit: Cross-Linking and Siloing
4.21 – Page Audit: Shareability
4.22 – Page Audit: Duplicate Content
4.23 – Page Audit: Stranded Page
4.24 – Page Audit: Redirects
4.25 – Page Audit: robots.txt and Meta robots
4.26 – Page Audit: Page Load Speed 

Module 5: Earned Media and Link Building 

5.0 – Earned Media and Link Building
5.1 – The Big Picture
5.2 – Paid and Owned Media
5.3 – Link Building Today
5.3 – Earning Links: Cross Linking
5.4 – Earning Links: Competitive Research
5.5 – Earning Links: Content that is Generous
5.6 – Earning Links: Build Link Bait
5.7 – Earning Links: Press Releases
5.8 – Earning Links: Getting Out More
5.9 – Earning Links: Create Primary Research
5.10 – Earning Links: Newsjacking
5.11 – The Last Word

About Your Instructor

Russ Henneberry is the Editorial Director for DigitalMarketer. 

Prior to joining DigitalMarketer, Russ was on the content marketing team for Salesforce.com and helped launch a wellknown blog marketing SaaS, growing it from zero to 120,000 unique visitors per month in less than a year. 

In his time at DigitalMarketer, front end traffic to content has increased by 1125%. The content marketing team, under Russ’s management, generates 1000’s of leads and front end sales per month by developing and executing a truly “full funnel” content marketing strategy

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Social & Community Course 
  • 5 Core Modules 
  • 70 Video Lessons 
  • 6 Handouts 
  • 5 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Search Marketing Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Search Marketing Specialist.

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 8 Hours Expected Completion 

Time: 3 – 7 Days

Become a Analytics & Data Expert

When You're Finished, You'll Have A...

Powerful Analytics Dashboard

Powerful

Analytics

Dashboard

That Allows you to make decisions Based on Hard Data, Not Hopeful Hunches

Here's what you'll learn:

Determine which metrics actually matter in YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales. (No more staring at numbers that don’t mean anything to you!) 

How to use your “Analyst’s Toolkit” to simplify data and ensure you’re making smart projections. (QUIT guessing how your next promotion will perform.) 

How to track performance by traffic sources like Facebook, Twitter, or YouTube. (Know which campaigns are actually working so you can double down and cut the rest.) 

The “Retargeting Naming System” that makes tracking your funnel performance super simple. (This is the key to diagnosing funnel health.) 

How to set up full funnel tracking so you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results. (You could be losing leads and not even know it!) 

How to build a complete data dashboard… One glance and you’ll see the overall health of the company.

42%

of companies are able to measure Customer Lifetime Value (CLV) accurately.

81%

of marketers would increase spending on digital, mobile, and social channels if they could better track ROI.

Course Description

Module 1 – Start Here 

1.1 – From the Instructors
1.2 – Here’s What to Expect
1.3 – What Data Analysis is (and What it Can Do For Your Business)
1.4 – Why All Business Needs To Be Data Driven 1.5 – Analysis & The Funnel
1.6 – Data & the Different Business Types
1.7 – Data Analysis Building Blocks 

Module 2 – Data Collection Strategies 

2.1 – Introduction to Google Analytics
2.2 – Tracking Site Visitors
2.3 – Pulling CRM & eCommerce Data
2.4 – Pulling Paid Traffic Data
2.5 – Starting with Data 

Module 3 – Top of Funnel Analytics 

3.1 – Top of Funnel Goals & KPIs
3.2 – Top of Funnel Deep Dive Metrics
3.2 – Applying TOFU Metrics 

Module 4 – Middle of Funnel Analytics 

4.1 – Middle of Funnel Goals & KPIs
4.2 – Middle of Funnel Deep Dive Metrics
4.3 – Applying MOFU Metrics

Module 5 – Bottom of Funnel Analytics 

5.1 – Bottom of Funnel Goals & KPIs
5.2 – Bottom of Funnel Deep Dive Metrics
5.3 – Applying BOFU Metrics 

Module 6 – Retention & Monetization Analytics 

6.1 – Retention & Monetization Goals & KPIs
6.2 – Retention & Monetization Deep Dive Metrics
6.3 – Applying Retention & Monetization Metrics 

Module 7 – Running a Data Driven Business 

7.1 – Analytic Decision Making
7.2 – Applying the Analyst’s Toolkit
7.3 – Segments & Drilling Down
7.4 – Analytic Trends
7.5 – Business Analyses To Start Immediately
7.6 – Transitioning from Reactive to Proactive Analysis

About Your Instructor

John Grimshaw is DigitalMarketer’s Senior Data Analyst. 

A numbers addict with a penchant for precision, John is responsible for developing data collection systems and identifying strategies to reach DigitalMarketer’s goal of doubling the size of 10,000 businesses.

About Your Instructor

Justin Rondeau is the Conversion Optimization Manager at DigitalMarketer. 

A trainer who executes hands-on testing and conversion optimization in both B2B and ecommerce, Justin’s goal is to inspire and educate more marketers to optimize their email campaigns, social campaigns, and web sites strategic optimization. 

He has analyzed 3,000+ tests across virtually every industry.

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Social & Community Course 
  • 7 Core Modules 
  • 72 Video Lessons 
  • 15 Handouts 
  • 7 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Analytics & Data Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Analytics & Data Specialist.

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 8 Hours Expected Completion 

Time: 3 – 7 Days

Become a Conversion Rate Optimization Expert

A Proven 8-step Optimization Process For Turning Existing Traffic Into...

More Leads

& More Sales

Optimization Testing Specialist

Here's what you'll learn:

Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low-traffic testing techniques and landing page optimization). 

The critical pages that need immediate optimization (and these probably aren’t your worst-performing pages). 

How to use case studies to improve optimization (and which type work the best). 

The key metrics that actually increase the bottom line. (get this wrong and you’ll waste your time and money on useless testing). 

The 3 most effective tools for collecting user data (and how to use them, step-by-step). 

The 3 outcomes of any split test… (and why most marketers ignore one of these outcomes, which is a huge mistake). 

And much, much more…

74%

of conversion rate optimization programs boost sales.

For Every

$100

spent on driving traffic to websites, companies spend only…

$1

converting that traffic into business.

$1

converting that traffic into business.

Course Description

Module 1: Start Here 

1.1 – Your Instructor
1.2 – Here’s What To Expect
1.3 – What Is CRO?
1.4 – Term List And Lingo 

Module 2: Introduction To Optimization 

2.1 – The Role Of Optimization
2.2 – KPI Selection
2.3 – Aggregating Data
2.4 – Usability Hub Screen Flow
2.5 – Hotjar Sessions
2.6 – Form Analysis 

Module 3: Identifying & Prioritizing Tests 

3.1 – Page Identification
3.2 – Page Prioritization 

Module 4: Element Selection 

4.1 – Case Study Warning
4.2 – Copy Tests
4.3 – Image Tests
4.4 – Navigation Tests
4.5 – Search Box Tests
4.6 – Videos
4.7 – Overlays

Module 5: Hypothesis Construction 

5.1 – The Importance Of A Hypothesis
5.2 – How To Create A Hypothesis
5.3 – Hypothesis Example 

Module 6: Test 

6.1 – Test
6.2 – Split Test Basics
6.3 – Can I Actually Test?
6.4 – Should I Actually Test?
6.5 – Principle Of Persuasion
6.6 – Campaign Scheduling
6.7 – Optimization Calendar
6.8 – Test Analysis
6.9 – Powerpoint Example Walkthroughs
6.10 – Getting A Test Set In VWO 

Module 7: Optimization Methods 

7.1 – Offer Audit
7.2 – On-Site Retargeting
7.3 – Personalization
7.4 – How To Segment
7.5 – LPO
7.6 – How To Test With Low Traffic

About Your Instructor

Justin Rondeau is the Conversion Optimization Manager at DigitalMarketer. 

A trainer who executes hands-on testing and conversion optimization in both B2B and ecommerce, Justin’s goal is to inspire and educate more marketers to optimize their email campaigns, social campaigns, and web sites strategic optimization. 

He has analyzed 3,000+ tests across virtually every industry.

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Social & Community Course 
  • 7 Core Modules 
  • 40 Video Lessons 
  • 9 Handouts 
  • 5 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Conversion Rate Optimization Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Conversion Rate Optimization Specialist.

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 7 Hours Expected Completion 

Time: 3 – 7 Days

Become a Ecommerce Marketing Master

When You're Done, You'll Walk Away With A...

Winning Ecommerce Strategy

WINNING

ECOMMERCE

Strategy

...And a Plan to get more from your store

Ecommerce Marketing Specialist

Here's what you'll learn:

The ecosystem of a profitable ecommerce business, including everything from traffic and product detail pages to content amplification and dynamic email sequences that convert visitors into repeat buyers. Ecommerce Ecosystem Diagram included. 

The pages, assets and content that form the pillars of today’s successful ecommerce store. (These “Core Store Architecture” pillars are key to competing with the likes of Amazon and Jet.com.) Core Store Architecture Diagram included. 

The right tools to use for your “ecommerce technology stack” including the store platform, email service provider, help desk, live chat, and video hosting. 

The tools and processes you need to maximize profit using tactics like “Coupon Pops,” one-click upsells, and cart abandonment email sequences. 

The 4-Step content marketing process (Creation, Optimization, Syndication, and Amplification) that reengages visitors, “soft sells” products, and brings qualified buyers back to your store again and again. 

And much, much more.

$3.5
Trillion

in retail sales will be online by 2019, up from $2.1 trillion in 2016

after watching a video,

64%

of users are more likely to buy a product online.

Course Description

Module 1 – The Ecommerce Ecosystem 

1.1 – What to Expect From This Course
1.2 – The State of Ecommerce
1.3 – Mobile Commerce: We’ve Gone Touch
1.4 – Understanding the eCommerce Ecosystem * Ecommerce Ecosystem Diagram
1.5 – Technology Stack: Ecommerce Platform
1.6 – Switching Ecommerce Platforms
1.7 – Technology Stack: Email Service Providers 1.8 – Technology Stack: Help Desk
1.9 – Technology Stack: Live Chat, Video & Other 1.10 – Analytics & Tracking
1.11 – Your Mission, Story & Purpose 

Module 2 – Core Store Architecture 

2.1 – What is the Core Store Architecture? * Core Store Architecture Diagram
2.2 – Key Content Assets
2.3 – More Information Pages
2.4 – The Post-Opt-In Thank You Video
2.5 – The Home Page
2.6 – A Deep Dive On More Information Pages 

Module 3 – Get More From Your Store 

3.1 – How to Get More From Your Store
3.2 – Proven Winners: Header
3.3 – Proven Winners: Footer

3.4 – Proven Winners: Home Page
3.5 – Proven Winners: Category/Store Pages
3.6 – Proven Winners: Product Detail Pages
3.7 – Proven Winners: Shopping Cart & Checkout 3.8 – 3rd Party Applications & Marketing Plugins 3.9 – Social Selling 

Module 4 – Email Automation Sequences 

4.1 – What Are Email Automation Sequences?
4.2 – The Pre-Purchase Email Sequence
4.3 – The Cart Abandonment Email Sequence
4.4 – The Post Purchase Email Sequence (Pt. 1)
4.5 – The Post Purchase Email Sequence (Pt. 2)
4.6 – Refining Your Customer Service
4.7 – Adding Package Inserts 

Module 5 – Content Amplification & List Nurture 

5.0 – What is Content Amplification & List Nurture? 5.1 – Creating Content for Amplification
5.2 – Content Optimization
5.3 – Syndicating Content
5.4 – Content Optimization
5.5 – Creating Content Engagement
5.6 – The Ecommerce Ecosystem: Where to Start

About Your Instructor

Ezra Firestone owns and operates one 8-figure and two 7-figure ecommerce brands. 

Ezra lives his life by a simple code: “Serve the world unselfishly, and prosper.” Ezra has been featured in Forbes, Entrepreneur, Practical Ecommerce, and more. 

He is called “The Growth Guy” by the Fortune 500 and 9-figure ecommerce brands he consults. Ezra is a teacher at heart, having helped thousands of successful students get more from their store.

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Social & Community Course 
  • 5 Core Modules 
  • 40 Video Lessons 
  • 2 Handouts 
  • 5 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Ecommerce Marketing Specialist.

Course Details:

Tuition: 

  • Course – $495 
  • Course + Certification – $995
  • Included with your membership

Level: Intermediate/Advanced 

Setting: Online/Virtual 

Course Length: 7 Hours Expected Completion 

Time: 3 – 7 Days

Become a Direct-Response Copywriter

Finally, You'll Have a Step-By-Step Plan For Crafting...

Persuasive Copy That Flat-out Sells

Persuasive Copy

That Flat-out

SELLS

Direct Response

Here's what you'll learn:

Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low-traffic testing techniques and landing page optimization). 

The critical pages that need immediate optimization (and these probably aren’t your worst-performing pages). 

How to use case studies to improve optimization (and which type work the best). 

The key metrics that actually increase the bottom line. (get this wrong and you’ll waste your time and money on useless testing). 

The 3 most effective tools for collecting user data (and how to use them, step-by-step). 

The 3 outcomes of any split test… (and why most marketers ignore one of these outcomes, which is a huge mistake). 

And much, much more…

70%

of marketers say converting leads is their top priority.

For Every

$92

spent on acquiring customers, companies spend only…

$1

to convert them.

$1

to convert them.

Course Description

Module 1 – Start Here Copywriting Defined 

1.1 – From the Instructor
1.2 – Copywriting and the Value Journey
1.3 – What is Copywriting?
1.4 – 3 Fundamental Rules of Selling
1.5 – Defining the Prospect
1.6 – Connecting with the Prospect
1.7 – The Big Idea, The Power of One
1.8 – Research Overview
1.9 – Secret Simple Formula for a Successful Sales Letter
1.10 – Recap: Everything You Already Know! 

Module 2 – Diving Deeper Into Effective Copywriting 

2.1 – The Theory of Resistance
2.2 – Write Like You Talk
2.3 – The Secret of Writing With Passion
2.4 – The Power of Stories
2.5 – Find Your Voice
2.6 – Writing Your Story 

Module 3 – What is Your Copy Really Selling? 

3.1 – It’s All About Benefits
3.2 – The Future Benefit
3.3 – Deeper Benefits
3.4 – Your USP (Unique Selling Proposition)

Module 4 – Persuading Your Prospect 

4.1 – Before and After Grid
4.2 – Before and After Grid Examples
4.3 – Myth & Principles of Speaking with your Prospect
4.4 – Power Emotions
4.5 – The Golden Thread
4.6 – Golden Thread Example
4.7 – The 4-Legged Stool 

Module 5 – Anatomy of a Successful Sales Promotion

5.1 – Headlines
5.2 – Leads
5.3 – The Sales Argument
5.4 – The Close
5.5 – Guarantees
5.6 – The P.S.
5.7 – The Secret of Transubstantiation
5.8 – Example: Classic B2B Sales Letter
5.9 Example: Modern B2B Sample
5.10 Example: Modern Web Sales Promotion 

Module 6 – 37 Copywriting Secrets from the Masters 

6.1 – Secrets 1-10
6.2 – Secrets 11-20
6.3 – Secrets 21-30
6.4 – Secrets 31-37
6.5 – Congratulations! Final Steps

About Your Instructor

Pam Foster is the Director of Copywriting Training for AWAI, the world’s leading provider of online and live copywriting training and businessbuilding programs. She’s been a member of AWAI since 2005, and is a frequent speaker at their live training events. 

She’s also the author of several AWAI online training programs on web copywriting and choosing a niche industry for success… and she won AWAI’s $10K Copywriting Challenge in 2009.

What You'll Get:

When you enroll today, you’ll receive instant access to: 

  • The Social & Community Course 
  • 6 Core Modules 
  • 42 Video Lessons 
  • 10 Handouts 
  • 6 Quizzes (one for each module)

Plus, upon successful completion of the course & all exams you will also receive: 

A badge designating you as a Certified Direct-Response Copywriting Specialist that can be hosted on your website, email signature, and LinkedIn profile…

A digital, printable certificate suitable for framing… 

Status and recognition as a Certified Direct-Response Copywriting Specialist.

Course Details:

Tuition: 

  • Course – $495
  • Course + Certification – $995
  • Included with your membership

Level: Intermediate/Advanced

Setting: Online/Virtual

Course Length: 7 Hours Expected Completion

Time: 3 – 7 Days

Learn in the Windy City, lead throughout the world.

4 Events in Chicago | 9 AM to 5 PM | Includes: Power Breakfast – Pastries & Fresh Fruit
Business Lunch – Salads & Sandwiches | Unlimited Self-Serve Coffee/Tea

March

28th & 29th

June

27th & 28th

September

25th & 27th

DECEMBEr

19th & 20th

Live Mastermind Calls Every Month
1st Thursday of the month - 2pm CST

Who Should Get Certified?

If you’re currently employed as a digital marketing professional and looking to get an edge in an increasingly crowded marketplace...then yes.

If you are a startup founder looking for strategies to acquire customers and clients without being forced to raise money from outside investors...then yes.

If you are an agency owner looking to get more clients, expand your service offerings, and train your team...then yes.

If you are a student hoping to land a great job in a fun, in-demand, high-paying field...then yes.

(We’ll give you the skills and certifications you need to not only talk the talk in the interview, but to truly walk the walk when you get that perfect gig.)

Our certifications are unique because they’re taught by real marketers.

We aren’t journalists or “researchers.” We’re in-the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty.

If that sounds appealing to you, then welcome! 

You’ve found your home…

Mastermind Group

$197/per month
24 Coaching Calls
11 Certification Courses
Private Facebook Group
12 Live Group Trainings and Q&A's
4 Events in Chicago

Mastermind Group + Coaching

$997/per month
24 Coaching Calls
11 Certification Courses
Private Facebook Group
12 Live Group Trainings and Q&A's
4 Events in Chicago