With the number of fraudulent scams targeting your inbox and a spam folder that gets filled on a daily basis, it is easy to see why e-mail marketing gets a bad reputation. Beyond this, with the recent compliance change required by the European Union’s General Data Protection Regulation, a  lot of individuals are touting that e-mail marketing is a “dead” channel not because it actually is but because the new laws surrounding it are intimidating at best. However, when we actually take a look at the research, we see that email marketing jobs are trending, that email marketing is still…

It is without a doubt that since the advent of social media platforms, the engagement rates for these platforms has done nothing but skyrocket due to the increase in internet use, tablets, and smartphones. As a result, social networking is one of the most popular online activities across the globe, with 71% of internet users using their favorite platforms on a daily and weekly basis. According to Statista, the forecasted user base for these networks will rise from 2.7 billion in 2019 to 3.02 billion by 2021, clearly indicating that social media remains a reliable vehicle for engaging a large…

When it comes to creating an outstanding sales page, you want the writing that appears on the page to pull the visitor in and immerse them into whatever the page is selling. This could be your products, your services, or the mission of your company. Excellent copywriting will reduce any risk that a potential customer may feel towards you, it will answer any questions up front, it will call us to act, and it will highlight the benefits of what you are selling. Unfortunately, one of the most overlooked items of sales pages is the copywriting as most website developers…

As an entrepreneur, we have to constantly tell the “negativity committee” inside of our own minds to be quiet.  It can require some training, but when you begin to think a negative thought, remember that you have the power to flip the script!    Zig Ziglar always said, “positive thinking will let you do everything better than negative thinking will.”   At EZMetrics, we are honored and humbled to serve as the Digital Marketing Team behind Ziglar, Inc.’s social media.  Zig Ziglar’s timeless wisdom has reached hundreds of millions of people around the world, and has been a cornerstone of…

At EZMetrics, we are obsessed with bringing you the most up-to-date information on What’s Working Now in Digital Marketing. Recently, our favorite CRM and email marketing provider, Infusionsoft, officially announced that they are rebranding and will now be known as Keap.  Here’s the official announcement. The official company statement mentions that Keap represents what many small businesses and/or entrepreneurs can appreciate: sometimes we need to make changes, large and small, to keep going, keep serving, and keep growing. Although a name change can seem confusing to the end-user at first, rest assured that the Infusionsoft that we all know and…

Although it is hard to believe, we have only a few weeks left to go in the year, so it is as imperative as ever for digital marketing teams to know which trends, strategies, and technologies are at the forefront of the digital landscape. As always, this year is poised to see some dramatic shifts. From the integration of artificial intelligence to the use of chatbots and personalized custom content, 2019 has a lot in store for us. In this article, we will explore which digital marketing trends are on the rise, why your business should use them, and how…