Although it is hard to believe, we have only a few weeks left to go in the year, so it is as imperative as ever for digital marketing teams to know which trends, strategies, and technologies are at the forefront of the digital landscape. As always, this year is poised to see some dramatic shifts. From the integration of artificial intelligence to the use of chatbots and personalized custom content, 2019 has a lot in store for us. In this article, we will explore which digital marketing trends are on the rise, why your business should use them, and how…

How has digital marketing changed within this year? Any form of marketing progresses with time, but digital marketing has seen swift advances within the last year. It is crucial that you understand these changed changes in order to stay relevant and competitive with your marketing strategy.     “Mobilfication” This has become a popular buzzword in the marketing industry. Consumers use their cell phones for a variety of reasons, but when selling a product it is essential to have an aesthetically pleasing ad or website. You can do this by creating a mobile strategy that encourages a potential customer to…

As an entrepreneur, it can feel like there is not enough time in the day to accomplish all of the tasks at hand. There are a few tools that I recommend, to greatly impact your business while helping you manage your time. Use Evernote to stay organized. When it comes to marketing your business, organization is essential.  You never know when a new idea will come to mind, and if you are not able to organize and prioritize your notes,  you may miss out on opportunities to grow. Evernote will assist you with capturing your ideas, trends, and inspirations, all…

Everyone has the ability to capitalize on their knowledge. You have a story to tell that can help impact an individual’s life! I know that it’s human nature to suppress your confidence and tell yourself that you are not the current top expert in the field. While this may be true, if you do not keep pushing forward you will inevitably fall too far backward. As the saying goes, “the man on top of the mountain didn’t fall there.” -Vince Lombardi The truth is, your business doesn’t remain stagnant. if we’re not moving forward, we’re falling back. So, we must…

We all have the ability to become a public speaker, but we all have different things holding us back. What is holding you back from becoming a paid public speaker? First you need to determine what differentiates you from volunteer versus a paid speaker. Your value is not the only thing that is listed on your Facebook and Linkedin, but instead the importance of delivery, branding, and the audience’s experience. Here are 5 steps to improve your public speaking skills. Solve a Problem: When going on stage, it is important to have a compelling story, but it is crucial to…

When I first started my Digital Marketing Agency (EZMetrics, LLC) I would take every shot or opportunity presented to me; I still do. However, I learned very quickly that when taking every shot or opportunity, I would miss a lot of them. Big grand ideas would be crushed by the weight of failure and defeat; before I knew it, I felt like I had just gone 5 rounds with Mike Tyson. So, I added a screensaver and lock screen to my laptop that said, “Unwilling to Quit”. It was my daily reminder that I, Jacob Salem, am Unwilling to Quit no…