For both large and small businesses alike, the ability to generate new leads out of potential customers is the hallmark of what makes a business successful. The process of attracting, converting, and gaining prospective customers is called lead generation and is cultivated through numerous communication and media channel methods, such as online content, blog posts, live events, job applications, contests, videos, email capture, and landing pages to name a few. Without lead generation, a business cannot become profitable, it cannot compete with competitors in the marketplace, and it cannot expand past its current products, services, and offerings. In order to understand how…

When it comes to social media, if you have been in business for any length of time, you will already know how important it is to have business pages up and live on Twitter, Facebook, Instagram, and LinkedIn. Not only is social media an excellent way to engage with customers, build meaningful relationships, and make lasting impressions, it is critical for outreach, brand visibility, and lead generation. However, if your business is projecting the wrong image, is out of the loop, or has outdated tactics, information, and design, then your social media marketing campaigns will fail. With this said, it…

When it comes to business marketing, keeping your customers happy, satisfied, and engaged with your brand is easier said than done, especially in today’s market where younger demographics have shorter attention spans and a major sensitivity to advertisement overload. One way marketers are getting around this is through text message marketing, where text messages are used to deliver advertisements, promotions, and discounts directly to customers. It is effective because consumers appreciate the ease of access that text messaging provides as it’s simple to open a link or click on a picture through a text and with billions of hours spent…

In order to be successful and seen in the marketplace, businesses must cultivate a unique outward expression that connects your business to your audience, yet differentiates you from your competition. This outward expression is called a brand personality and is comprised of a defining set of emotional and associative characteristics based around your business’ sincerity, message, voice, and aesthetic appearance. When done correctly, a brand personality will convey your business’ essence but will remain flexible enough to evolve and grow as your business does. In this article, we are going to take a look at the importance of creating a…

With the number of fraudulent scams targeting your inbox and a spam folder that gets filled on a daily basis, it is easy to see why e-mail marketing gets a bad reputation. Beyond this, with the recent compliance change required by the European Union’s General Data Protection Regulation, a  lot of individuals are touting that e-mail marketing is a “dead” channel not because it actually is but because the new laws surrounding it are intimidating at best. However, when we actually take a look at the research, we see that email marketing jobs are trending, that email marketing is still…

It is without a doubt that since the advent of social media platforms, the engagement rates for these platforms has done nothing but skyrocket due to the increase in internet use, tablets, and smartphones. As a result, social networking is one of the most popular online activities across the globe, with 71% of internet users using their favorite platforms on a daily and weekly basis. According to Statista, the forecasted user base for these networks will rise from 2.7 billion in 2019 to 3.02 billion by 2021, clearly indicating that social media remains a reliable vehicle for engaging a large…