Human-Centric MarketingUtilizing the Emotions & Personal Motives of your Perfect Prospect So.. What Is Human-Centric Marketing (HCM)? HCM is about focusing on the “human” in your marketing efforts to help gain genuine insights of what kind of approach works best with them. The Human Centric Approach requires Brands to: Focus on utility in its communicationsHow does the brand work for the human and how do you explain that to your audience. Define its purposeWhy does your brand exists and what is your brands mission.. be clear and direct.  Focus on simplicity and context when engaging in dialogueDon’t use fancy words …

Tip #1 – Your First Duty Isn’t To Sell On Social Media, It’s To Earn Trust. Having a Car Salesman Mentality is great when your selling cars but not so great when creating a connection. People want to connect, have meaning, and be able to see a better future when in your community and using your product and or service.  A true fan of your brand will not only be loyal but will also help grow your audience without knowing it. Brand Ambassadors get paid to advertise your company.. true fans do it for free and with confidence. People who…

In today’s digital world, search engine optimization is regarded as an essential component of any business’ content marketing strategy. Why? It is the most powerful way to gain traffic to your website, your blog, your social media pages, and your sales funnel through the organic search results of search engines like Google, Bing, and Yahoo. By understanding search engine optimization techniques, you can increase sales, target your intended audience better, and establish authority in the web space. The problem with search engine optimization is that it is constantly evolving, leaving even the most successful companies using faulty SEO techniques. In…

For both large and small businesses alike, the ability to generate new leads out of potential customers is the hallmark of what makes a business successful. The process of attracting, converting, and gaining prospective customers is called lead generation and is cultivated through numerous communication and media channel methods, such as online content, blog posts, live events, job applications, contests, videos, email capture, and landing pages to name a few. Without lead generation, a business cannot become profitable, it cannot compete with competitors in the marketplace, and it cannot expand past its current products, services, and offerings. In order to understand how…

When it comes to social media, if you have been in business for any length of time, you will already know how important it is to have business pages up and live on Twitter, Facebook, Instagram, and LinkedIn. Not only is social media an excellent way to engage with customers, build meaningful relationships, and make lasting impressions, it is critical for outreach, brand visibility, and lead generation. However, if your business is projecting the wrong image, is out of the loop, or has outdated tactics, information, and design, then your social media marketing campaigns will fail. With this said, it…

When it comes to business marketing, keeping your customers happy, satisfied, and engaged with your brand is easier said than done, especially in today’s market where younger demographics have shorter attention spans and a major sensitivity to advertisement overload. One way marketers are getting around this is through text message marketing, where text messages are used to deliver advertisements, promotions, and discounts directly to customers. It is effective because consumers appreciate the ease of access that text messaging provides as it’s simple to open a link or click on a picture through a text and with billions of hours spent…