Creating a Competitive Marketing Strategy

How has digital marketing changed within this year?

Any form of marketing progresses with time, but digital marketing has seen swift advances within the last year. It is crucial that you understand these changed changes in order to stay relevant and competitive with your marketing strategy.  

 

“Mobilfication”

This has become a popular buzzword in the marketing industry. Consumers use their cell phones for a variety of reasons, but when selling a product it is essential to have an aesthetically pleasing ad or website. You can do this by creating a mobile strategy that encourages a potential customer to engage with your website. This can include a text message, a follow on your business’s social media account, or an email opt in. These messages can include discount codes in order to create a new customer. Mobile is a field that is ever-increasing and it will continue to be a top priority for markets for years to come.

 

Video Marketing

If you are not using Facebook Live as a digital marketing resource, you should begin going Live as soon as possible. Many studies have been conducted and have concluded that videos are more effective in comparison with texts. I want to encourage you to create a goal, this varies for each person, but creating 5 live videos per month is a sufficient place to start. Begin to establish a habit of producing quality videos in order to connect with your potential customers. If you commit to your success you will see the results!

 

Creating a Chatbot

Chatbots are becoming increasingly popular and an effective tool for organizations. This strategy can be used to create engagement, customer service response, and answer general questions about your business. The power of this engine is the instant gratification of an answer to your question. Additionally, it is very hard to tell whether it is a live person or a bot when created correctly. The open rates for chatbots are incredibly high, which is why this method is increasingly powerful and should be adapted in your digital marketing plan.

Keep pressing forward to success!

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3 Marketing Tools that Every Entrepreneur Needs

As an entrepreneur, it can feel like there is not enough time in the day to accomplish all of the tasks at hand. There are a few tools that I recommend, to greatly impact your business while helping you manage your time.

Use Evernote to stay organized. When it comes to marketing your business, organization is essential.  You never know when a new idea will come to mind, and if you are not able to organize and prioritize your notes,  you may miss out on opportunities to grow. Evernote will assist you with capturing your ideas, trends, and inspirations, all while storing them on one easily accessible location. You can access this material on your phone, laptop, or tablet. This is a perfect tool to help capture your research and brainstorm ideas all in one place.

Buffer is helpful with Social Media Management. Buffer is a social media management tool that will help you establish your social posting efforts. Social media is extremely powerful within your business, this is why it is important that you stay active and relevant on different platforms. Buffer gives you the ability to connect on multiple accounts and then creates one dashboard to hold all of your platforms. With Buffer, you will be able to schedule and analyze the success of your posts. Buffer’s free plan would be beneficial for a new business that is looking to grow their social presence.

SurveyMonkey can be used to secure customer feedback. SurveyMonkey is one of the most popular free online survey tools. Surveys are a beneficial way to collect data from consumers in order to uncover trends and secure tangible insight on your business. This software is incredibly simple to learn and intuitive to use. Additionally, once you publish your survey, you will be able to analyze the results on the backend.

These tools can help you grow your business by freeing up more of your time, so that you can do more of the income-producing activities you need to do.

Keep pressing forward to success!

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