Email Marketing: How to Create an Email List from Scratch and Ways to Grow It

With the number of fraudulent scams targeting your inbox and a spam folder that gets filled on a daily basis, it is easy to see why e-mail marketing gets a bad reputation.

Beyond this, with the recent compliance change required by the European Union’s General Data Protection Regulation, a  lot of individuals are touting that e-mail marketing is a “dead” channel not because it actually is but because the new laws surrounding it are intimidating at best.

However, when we actually take a look at the research, we see that email marketing jobs are trending, that email marketing is still king with 59% of marketers stating that it is their most effective channel for revenue, and it is still by far the most direct way of contacting potential customers with 90.9% of internet users using e-mail in one shape or form.

So, in this article, we are going to take you through six different methods you can use to create an e-mail list from scratch and what to do after the email addresses begin to roll in.

 

The 4 Things You Need Before Getting Started on Your List

Creating an e-mail list from scratch is not going to happen if you are grasping at thin air, and so there are a few things that you should have before beginning the process. Here they are:

 

  • Figure Out Your Target Audience & Know Them. In figuring out who your target audience is, you can figure out where they hang out online. Women are mostly on Pinterest, Instagram, Twitter, and Facebook while men are mostly on Youtube and LinkedIn.
  • Create a Website With a Beautiful Landing Page. You will need a place on the web for your audience to congregate to. In most cases, you want this to be your own personal website. Now you don’t have to create a fully-fledged website, as a beautiful landing page will get the job done. Just make sure it has an image, a headline, your key bullet points, and an opt-in form. If you choose to go with a full website, you will need to utilize pop-ups.
  • Choose an E-mail Marketing Platform to Work From. There are several dozens to choose from, so make sure to research each one prior to signing up, but their general purpose is to help you organize your list and send out the e-mails.
  • Create A Irresistible Offer.  Regardless of what you are choosing to sell, create, build, or offer, you will need to give people a reason to join your e-mail list. In order to have a reason, you need to provide something in exchange for their e-mail information. This is done by creating an irresistible offer; something that your target audience would want. This can be an e-book, software, or a guide; all of which should be free.

 

 

The Steps To Take for Building The List

Once you have the above four things, you can begin to actually start the process of building up your e-mail list. Now there are several ways to go about this, but they will generally involve creating call-to-action buttons, creating pop-ups, and driving traffic to your website/landing page with advertising.

 

  • Use Existing Resources to Catch Those Beginner Emails.  Reach out to those who you already have e-mail addresses for and ask them if they’d be interested in what you’re offering. If they say yes, you can add them to your e-mail list.
  • Jump Onto Social Media and Post in Groups. Social media gives you massive exposure; so post your landing page/website homepage to them. On Twitter, use one or two hashtags, and on Facebook & LinkedIn, join groups and advertise there.
  • Use Advertising Campaigns to Drive Traffic. Although organically building your list is the way to go, it is not the fastest. Supplement organic methods with purchasing advertisements. Use LinkedIn sponsored updates, Twitter ads, Facebook ads, and Google Adwords.
  • Utilize Pop-ups & Call-to-Action Buttons on Your Website.  Your menus, popovers, popups, and slide-ups should be in places where they cannot be missed. Add in top-bar-popups in your header and navigation menu bars, add in opt-in-forms to your sidebars, add in popup forms to your checkout pages, and don’t forget to add in call-to-action buttons to your individual blog posts, website footer, and your about page. Consider using a scroll box, which places your popup where your visitor chooses to stop on the page or pop-up timers as these allow your visitors to read through your content before bombarding them with the call-to-action.  
  • Treat Your Blog Like an Email Capture Page. Your blog is going to be the place that should get the most visits if you are utilizing content marketing correctly. If your blog has 25,000 unique visitors on a monthly basis, that’s a lot of potential e-mails you could capture if you just inserted in an opt-in-form.
  • Give Away Free Stuff. Humans like free stuff. Your potential subscribers will want free stuff. Give it away and watch those email addresses come in. Consider giving away an email series, a guidebook, private blog content, a video tutorial series, or early access to new features coming to your website, discounts on new services, or sneak peeks at new products.

 

 

What To Do After You’ve Captured a Sizable Email List?

After you have gone through the steps of building up your email list from scratch and implementing in the methods needed to sustain the list (see above), you will need to educate your subscriber list on your brand and move them towards making a purchase.

 

  • Create Automated Welcome Messages and Engage Your Audience.  Take some time to introduce your brand, company, or product to your list, provide them with some social reviews, and maybe give them a behind-the-scenes look at upcoming features. Capture and engage them and of course, add in a discount code or two. Do the same thing with dormant subscribers every thirty days with automated re-engagement emails.
  • Create a Consistent Schedule for Your Email Campaigns. If someone has signed up to you, they’ve shown interest and probably want to hear from you.  Send out regular content to your email list on a consistent basis from month to month. This will keep them engaged and it will foster a connection with them.
  • Segment Out Your Subscriber List. Not everyone is going to have the same interests or the same reasoning as to why they signed up to you. Segment out your subscriber list based on their behaviors, demographics, and age. Those who haven’t purchased from you in the past 30-60 days, those who have used discount codes, those who have clicked on your emails and followed through, and those who are actively engaging in discussion with you are a few ways you can slice and dice them.  

 

As your email list continues to grow, always make sure that you are using lead nurturing and avoid the “set it and leave it” trap. You want to be creating and developing high-value relationships with your subscriber list, as this is what will boost sales.

If you want to master email marketing and 10 other crucial skillsets to stay ahead of the curve when it comes to What’s Working Now, join the EZMetrics Mastermind and gain access our digital marketing library that will help you generate an unlimited supply of your perfect customers.

Content Is King: How to Utilize Social Media Content Marketing Effectively

It is without a doubt that since the advent of social media platforms, the engagement rates for these platforms has done nothing but skyrocket due to the increase in internet use, tablets, and smartphones.

As a result, social networking is one of the most popular online activities across the globe, with 71% of internet users using their favorite platforms on a daily and weekly basis.

According to Statista, the forecasted user base for these networks will rise from 2.7 billion in 2019 to 3.02 billion by 2021, clearly indicating that social media remains a reliable vehicle for engaging a large target audience through content marketing.

Beyond being able to nurture relationships with a massive audience, a company that utilizes social media content marketing effectively, will be able to build brand awareness, influence prospects, and drive engagement to one’s product, business, or service.  

Here is how you can leverage social media platforms effectively to make your content marketing strategy shine.

 

  • Always Optimize For Each Individual Platform You Are Using. A major mistake that a lot of marketers make when spreading their content across their social media pages is not optimizing for each social media platform. Although automation of content is definitely something you want to do with regards to scheduling out consistent content, it is not recommended for spreading out the same content across all platforms. This is because each platform has their own audiences with specific expectations and preferences. An audience on Facebook may want curated content in their newsfeed, whereas, an audience on Instagram is looking for photos and live stories. LinkedIn is for professional content and job-related content, while, Twitter is more for news and GIFs. So, if you have an Instagram account and a Youtube account for your business, you will want to put photographs on Instagram and videos on Youtube, while news-related information could go on a Twitter account.
  • Consistency Will Maximize User Engagement.  Being consistent in how often you post to each social media network is paramount to keeping your audience engaged, however, you also need to be consistent in the tone, message, and aesthetics of your brand, product, company, or service. When these elements match up together, you will build your brand identity naturally, and a cohesive brand identity gives your users a personality to engage with. They will know who you are and because of that, you’ll gain traction.
  • Identify Where Your Content Is Relevant. Although it may seem like an excellent idea to have a social media page on every single platform, it doesn’t make sense to if your content doesn’t fit there. Figure out which platforms fit the type of content that you are putting out into the world, as any content that is spread on inopportune networks, will only be a loss on investment, both money and time wise. So, for instance, if you are running a bookstore, your content will fit really well on Pinterest and Instagram, but not so much on Facebook.
  • Use Analytic Metrics to Determine Which Content Works.  Social media networks have this amazing metric system built right into them, with which you can derive insight into your audience. Take a look at your content, see who is engaging with it, what the demographics are like, and then optimize it for what is working. Maybe big pictures and a call-to-action button works the best on getting people to your blog, or maybe a Youtube video does an excellent job of getting people to your products page. Utilize the content that works based on the metrics that social media kicks back to you.
  • Consider Promotional Posts for Your Content. Posting your content on social media platforms is not enough nowadays. If you want high conversion rates, you will need to get your content in front of everyone through promotional advertising. Paid ads will bring more visibility to your content and it will increase your reach. If you do use promotional posts or sponsored posts, you will need to customize the strategy you use for each individual platform based around that platform’s preferred content.
  • Remember to Always Engage Your Audience!  Once you have figured out which type of content works best for your website/business and on which platform, you will need to grow your social reach through engagement. This will show your audience that you are authentically interested in connecting with them. You can do this by re-tweeting or sharing your influencers posts, by featuring your partners on your social media profiles or even just simply liking and commenting back to your audience. Valuing your customer by responding will go a long way to building a positive reputation.
  • Consider Re-Purposing Viral Content for Other Platforms.  If you have one piece of content, say a written article, that gets a lot of views, comments, and likes on LinkedIn or Facebook, consider re-purposing it into content that can be shareable across Youtube or Instagram.  An article can be transformed into an infographic and placed on Pinterest or it can be made into a Youtube video. Doing this will help you reach new audiences with your content.

 

Social media is ever-evolving, and thus, the strategies and tactics that worked in the past may not be as effective today. It’s important that you stay ahead of the curve when it comes to What’s Working Now.  Join the EZMetrics Mastermind to access our digital marketing library that will help you generate an unlimited supply of your perfect customers.

Top Eight Copywriting Tips for Creating Outstanding Sales Pages

When it comes to creating an outstanding sales page, you want the writing that appears on the page to pull the visitor in and immerse them into whatever the page is selling.

This could be your products, your services, or the mission of your company.

Excellent copywriting will reduce any risk that a potential customer may feel towards you, it will answer any questions up front, it will call us to act, and it will highlight the benefits of what you are selling.

Unfortunately, one of the most overlooked items of sales pages is the copywriting as most website developers or owners will tinker with the color, spend hours on their videos, and put up crisp and clear photographs, all without creating engaging text.

In this article, we will highlight eight tips that you can use to make your sales page go from decent to outstanding.

1. Be Clear and Concise: you want your writing to be clear and concise but you don’t want to “dumb” it down as this can have a negative impact on how you make your visitor feel about themselves. Instead, make sure to keep close to the point and do not over-explain or run off topic. Your goal here is to deliver the core concepts of your piece in such a way that it is understandable, easy to follow, and uses descriptive language that plays on your audience’s senses. Avoid run-on sentences where possible.

2. Research: you cannot just place any type of written content on your sales pages, rather, you have to be able to talk about what you have knowledge of. Writing that is not backed by research, expertise, and authenticity will be very clear to the reader. Make sure that you have a full and masterful understanding of your topic, your competitors, and your offering, first. Displaying your own knowledge of the subject matter is often one of the key factors that will determine whether or not a reader continues reading. If they continue reading, you are more likely to make a sale.

3. Eye-Catching Subject Lines: having a brilliant body paragraph does nothing for you if your subject line is bland, uninspiring, and easy to gloss over. Make sure that your headlines are eye-catching, intriguing, and play off as “hooks”, as this will grab the reader’s attention. There are many ways that you can accomplish this, but a few include starting with a simple question that highlights your audience’s problem, choosing to go with a list-style subject line that is quick to understand or create a comparison line between your product and your competitors’.

4. Find the Problem, Solve the Problem: if a reader decides on buying anything, the reasoning behind it will be to solve some sort of problem. It will be your job to identify what this problem might be and then subsequently solve it with your product or service. More often than not, the problem will have something to do with your reader’s fears, like a pest infestation or out of control debt, and thus offering a solution will require you to gain an in-depth understanding of your audience.

5. Speak Your Audience’s Language: in many cases, it is safer to use general terms to appeal to your audience rather than niche-branded terms unless your sales page is targeting a very specific audience that would have prior knowledge about your sales topic. By doing this, you help your audience relate to you and what you’re talking about which, in turn, encourages them to purchase from you.

6. Talk Like it’s a Conversation: it’s much more enjoyable to have a conversation than it is to listen to a sales pitch, as conversations are more relatable, they make your reader feel special, and they do not isolate the reader with technical jargon. When you act like you are talking to your best friend, you have a higher chance of converting leads.

7. Avoid Sounding Passive:  keeping to the present tense, making solid statements and talking with confidence, are all methods you can use to avoid sounding passive. When your copywriting uses passive voice, it assigns less responsibility to the action, meaning it has less power. You want to sound powerful.

8. Don’t Beat Around the Bush:  asking for the sale might seem too pushy but is, in fact, a necessary measure to take. Readers respond to transparency more than anything, so if what you want is for them to click a link, fill out a form or even just think a particular thought, make that want known. This is where you need to use call-to-action buttons, forms, and pop-ups that are aesthetically pleasing to look at and that enhance what you’ve just said.

Copywriting is not just for sales pages. The same principles can apply to your social media posts and emails, too. After all, copywriting is more than just what you say… it’s what you convey.  

If you want to master how to write effective copy, and 10 other crucial skillsets to stay ahead of the curve when it comes to What’s Working Now, join the EZMetrics Mastermind to gain access our digital marketing library that will help you generate an unlimited supply of your perfect customers.

Infusionsoft’s new name and what it means for you

At EZMetrics, we are obsessed with bringing you the most up-to-date information on What’s Working Now in Digital Marketing. Recently, our favorite CRM and email marketing provider, Infusionsoft, officially announced that they are rebranding and will now be known as Keap.  Here’s the official announcement.

The official company statement mentions that Keap represents what many small businesses and/or entrepreneurs can appreciate: sometimes we need to make changes, large and small, to keep going, keep serving, and keep growing.

Although a name change can seem confusing to the end-user at first, rest assured that the Infusionsoft that we all know and love, will remain the same — just less confusing.  

Here’s the breakdown of what it means for YOU.

Basically, rather than the Infusionsoft ecosystem referring to itself as “new Infusionsoft” and “old Infusionsoft”, they’ll be simply known as Keap or Infusionsoft by Keap.  

Keap Customers (formerly New Infusionsoft):

  • When you log in to your app, you’ll see the new look with new colors and the new name (Keap).  
  • Your monthly invoice will now come from Keap.

For Infusionsoft by Keap Customers (formerly Classic Infusionsoft):

  • When you log into your app, you’ll notice a new logo (Infusionsoft by Keap). No other major changes.  
  • Your monthly invoice will now come from Keap.

Keap is powerful and robust, with many of the benefits as Infusionsoft… without the overwhelming and complex setup (and the crowd roars with applause).

“We’ll continue to lead the CRM and marketing automation industry with exciting updates coming this year with what we are now calling Infusionsoft by Keap,” says Keap COO Keith Reed. “With the introduction of our new Keap product, we are able to serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.”

As true for most small businesses, a fresh coat of paint (whether it be virtual or physical) in the form of a new name, new direction, or new focus can be a breath of fresh air. Especially if it clarifies even more how you can serve your ideal clients by honing in on exactly what you do so that you can make your mark.  

As always, our team here at EZMetrics is dedicated to serving small businesses, brands, and entrepreneurs by helping them gain more leads so that they can close more sales. Infusionsoft (Keap) is one of our favorite platforms and highly recommended (and used daily) by our own team.  

Want to learn more about tools and resources you need to grow your business, and what’s working now? Check out the EZMetrics Mastermind!

Creating a Competitive Marketing Strategy

How has digital marketing changed within this year?

Any form of marketing progresses with time, but digital marketing has seen swift advances within the last year. It is crucial that you understand these changed changes in order to stay relevant and competitive with your marketing strategy.  

 

“Mobilfication”

This has become a popular buzzword in the marketing industry. Consumers use their cell phones for a variety of reasons, but when selling a product it is essential to have an aesthetically pleasing ad or website. You can do this by creating a mobile strategy that encourages a potential customer to engage with your website. This can include a text message, a follow on your business’s social media account, or an email opt in. These messages can include discount codes in order to create a new customer. Mobile is a field that is ever-increasing and it will continue to be a top priority for markets for years to come.

 

Video Marketing

If you are not using Facebook Live as a digital marketing resource, you should begin going Live as soon as possible. Many studies have been conducted and have concluded that videos are more effective in comparison with texts. I want to encourage you to create a goal, this varies for each person, but creating 5 live videos per month is a sufficient place to start. Begin to establish a habit of producing quality videos in order to connect with your potential customers. If you commit to your success you will see the results!

 

Creating a Chatbot

Chatbots are becoming increasingly popular and an effective tool for organizations. This strategy can be used to create engagement, customer service response, and answer general questions about your business. The power of this engine is the instant gratification of an answer to your question. Additionally, it is very hard to tell whether it is a live person or a bot when created correctly. The open rates for chatbots are incredibly high, which is why this method is increasingly powerful and should be adapted in your digital marketing plan.

Keep pressing forward to success!

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What is the difference between working on your business vs in your business?

Let’s face it.  You started your business because you love what you do, and you’re extremely passionate about it. Therefore, it can be extremely easy to get caught up in the day-to-day operations of your business. You may want your hands on every part of it. So much so, that it can consume a lot of your time.

While it is important to focus on your daily tasks, especially in the beginning, it is also crucial that you plan for the future. As an entrepreneur, you are the visionary of your business. You must keep your eye on the prize, your dreams within sight, and your goals written down.  If you don’t, growth will be a bit more challenging.

Ask yourself: what made you want to get into this business to begin with? Why do you continue to go to work?  If there were no obstacles like money, time, or personnel, what would your business look like next year – in 5 years – in 15 years?

Of course, it is important to be driven and feel like you have a purpose at work. But, the line between purpose and daily tasks can become blurred over time if you lose sight of your goals and dreams for your business and life.

In order to truly live out our purpose and calling, we need to feel fulfilled and well-rounded in both business and personal life. At first, this can feel awkward, even stressful to begin. With practice and discipline, you will become more and more proficient at outsourcing and finding great people to come alongside you so that you can spend more time in your zone of genius.  

So what is the difference between working ON your business and IN your business?  Working IN your business tends to be busy-work that do not necessarily require your gifts and talents. This could be things such as invoicing, scheduling, answering customer service, etc.  Working ON your business involves vision-casting, goal setting, automating processes, etc. Both are required. All is needed. However, you cannot do it all. Nor should you.

When you take time for yourself, you are able to reflect on what has gone well in your life and business, what areas need time and improvement, and come up with new ideas. When you dive into dreams you begin to see how you can make those dreams become your reality. When you are constantly working on the daily tasks, you constrain yourself and could potentially stunt the growth of your business.

Most people want to own their own business to be their own boss and have more freedom. While this is true that you become your own boss, if you’re not careful, you can also spend that freedom doing more work than you need to do.  

You and your business are both a work in progress, therefore, create time in your schedule to refresh!  

Selling Your Expertise

Each one of us has the ability to sell our expertise, but how do we do this? Throughout our lives, different events have occurred that shape us into the individuals that we are today. These experiences make us become more knowledgeable in a variety of topics.

Think of one topic that you excel in; this means that you know something that not everyone does. You have ability to teach and inspire others, best of all you can create your income while doing it!

You have untapped knowledge in your brain, you have the ability to vocalize your thoughts, now all you need is an audience. It is easy to get run down by pitching your amazing product to anyone that will listen if you’re constantly being rejected. Yes, you may get lucky and find someone that is willing to buy your product but, at what cost? Most speakers are pitching to the wrong audience.

Let’s think about this more…

If you are selling a self help motivational service, you would think you should pitch your service to struggling individuals that are not prospering financially. The reasoning behind this would be that your product will help encourage the individuals to make their goals become a reality. If you are thinking this way, you need to alter your way of thinking. You need to pitch to the wealthy and successful individuals. They have already made it, and they became successful by learning from others.

They made the decision to invest in themselves. The successful individuals will be more likely to buy your product because they have seen it work before in their lives. They are already convinced that self help is a good investment, and if you simply show them how your service will get them past the plateau they’re in so that they can up level their business, the sale is simple. You’re providing a solution who already values what you have to offer.

It is important that we change our way of thinking; we need to think logically on who will PURCHASE your product instead of who NEEDS your product. If you do your research and pitch to the right group of people you will begin to see your sales increase!

Tips and Tricks to Improve Your Open Rate

1. Create an Engaging Subject Line: When looking at your open rate, the subject line means everything. It is important that you intrigue your potential customer’s eye with a short phrase that makes them want to open your email. Companies have been using email marketing for years, but in some ways, they have failed to progress with the times. In your subject line, it is very important that you do not use all capital letters. This makes it more likely that your email will be sent to spam. A way to combat low open rates is by create interesting subject lines. This can be done in countless ways! You will have to use trial and error to find out what works best for your email list. A few ways to increase your open rate is to start a conversation within the subject, making the email look more personable. You can follow that conversation throughout the entirety of the email. Use a deadline alluding to urgency and instilling the fear of missing out. You can create a funny pun or joke, but make sure it does not go over the reader’s head. Lastly, people are drawn to numbers, so including numbers in the subject the email is a great way to make your email more likely to be opened.

2. Optimize Your Timing: Timing has a very large effect on your open rate. Studies have shown that Tuesdays are a popular day to send and open emails. You should try to avoid emails during the weekend. Individuals want to rest on the weekends and your emails may be seen as an annoyance. Timing for every organization will be different so it is important to perform split tests. Throughout other studies that have been conducted, it was concluded that the best time to send an email is late morning to early afternoon!

3. Make Your Emails Personable: When writing an email, it is important that you are seen as a friendly face and not a corporate boss. People are more likely to read emails that are personable. This can be done by customizing your greeting and signature. Additionally, do not speak over your audience – use a vocabulary that your reader can understand.

Keep in mind, most people do not look forward to reading emails. They usually push off reading emails, which is why it is important to create amazing content that your customer will look forward to reading. It is important to be consistent when writing emails so that your customer continues to want to learn more.

At times, it can be discouraging to see a low open rate, but it is important to keep your head up and continue to create more enticing emails! You can bring value to people’s lives through emails, all you have to do is get opened!

 

What’s the Buzz with Facebook Retargeting?

Facebook retargeting is instrumental to your success because it is EFFECTIVE!

A large amount of time and money is spent on Facebook growth. Facebook is an amazing platform where you can grow your business and social following. It is very important that you create compelling ads that attract future customers, but you also need to target the correct individuals. Unfortunately, some businesses are marketing to all Facebook users, instead of segmenting their customers and retargeting them with similar offers.

Let’s think about this…

You wake up in the morning and you open up Facebook. You begin to scroll through your feed which is filled with your sister’s birthday photos, your best friend from college moved into a new house, and then you see a comfy red sweatshirt. You click on the image and look at the sales page. The sweatshirt is only $20 dollars, so you put it in your cart. You think to yourself that you could use another sweatshirt and comfort is key!

You look at the clock and see that you are late, you were unable to check out and buy the sweatshirt, but it is still sitting in your cart. This isn’t a problem because you probably didn’t need the sweatshirt to begin with.

The next day, you are scrolling Facebook again during your lunch break and you see the same sweatshirt with slightly different copy.

This is retargeting! You have already showed your potential customer this item before. Therefore, you bypass the initial step of exposure. Then you give the potential customer a limited time coupon code. This makes the customer more likely to purchase your item and then projects your product further into their minds. There you go, you have just made a sale because of retargeting!

This is the importance of retargeting, you have the ability to expand your company’s business and service with Facebook. If you continue to show the same offer to the same group of people your exposure and sales will increase!

 

Facebook: Behind the Curtain

In recent weeks Facebook has drawn back the curtains regarding their business platform. Facebook is known as the world’s top social media platform, many of us are guilty of spending countless hours scrolling through our feed, but Facebook has progressed into something greater than just that. No longer is Facebook only known as a place to share with friends; it has become a place of transparency and community between businesses and customers!

It comes as no surprise that Facebook has a vast amount of powerful tools for businesses to expand and advance by reaching more potential customers. Businesses do this by running paid ads, creating groups, going live, engaging their audience, and much more. Before this update, businesses could run paid advertisement without the potential customer seeing the “behind the scenes” web of ads that coax them into buying. This means that companies must develop a greater relationship with their customer, and establish deeper trust. Why? Because it’s harder to sell to someone who knows they are being sold.

Businesses aren’t only exposed to the eyes of their potential customers, but their competition as well. Now, the secret ingredients of a business’ marketing are “on the label” for all to see. Though this will no doubt increase competition, it will also create a better user experience on facebook. Facebook advertising has always been about causing the least amount of disruption to the user. Hopefully, when everyone can see what works, ads on the platform will become more seamless and easier to interact with.

When reflecting on the controversy of whether this is helping or hurting businesses here are some things to consider…

Pro

  • Facebook is becoming more transparent and proactive. Therefore, people feel more comfortable to use this platform.
  • Human nature is to find flaws, this is one less hole within Facebook’s story.
  • Facebook encourages connection and being open continues to shows that they want to build community.
  • You can see what is working for others by doing research, because of this less personal resources are spent with experimenting.  

Con

  • People that market on Facebook with paid advertisement may look more vulnerable.
  • Everyone can see what your sequence is to success and failure so others can use your tools for their own benefit.
  • Unable to leverage ones business to competitors.

No matter where you stand within this debate, Facebook has changed people’s lives and they will continue to merge the gap between business and personal life.

By: Sophia LaMore