What is a lead magnet and why do you need one?

Lead magnets are an essential tool for any business looking to increase its reach and engagement with customers. A lead magnet is a content offered freely, usually in the form of a download or online resource, that can be used to capture contact information from potential customers. This allows businesses to develop relationships with prospects through email marketing and other platforms while also nurturing existing customer relationships.

Lead magnets provide various benefits to businesses: they help create an active mailing list that can be utilized for promotional offers and newsletters; they provide value to visitors and showcases expertise in a specific area; they can be shared quickly across social media networks and other channels helping build brand awareness; and, most importantly, when done right, lead magnets have the potential to convert visitors into paying customers.

In order to make the most out of a lead magnet’s potential, it’s important for businesses to understand how to properly create them for maximum impact. This includes things like making sure the offer is relevant and enticing enough to attract people’s attention; ensuring consistency between the marketing message promoting it and the content within itself; offering both ebooks/guides as well as videos/lectures if possible – both of which tend to have different levels of appeal & hold viewer attention differently; aligning their offer with buyer personas so that everyone knows what type of customer it is targeting etc.

Do you want some examples?

Here are 30 Lead Magnet Ideas Just for You!

1. Exclusive webinar

2. Free course/training

3. Ebook or PDF guide

4. Checklist or cheat sheet

5. Resource list

6. White paper

7. Template collection

8. Access to an online challenge

9. Trial membership access

10. Discount on a product or service

11. Free report

12. Educational video series

13. Mini-consultation

14. Infographic

15. Coupon code/discount code

16. Monthly newsletter subscription

17. Audio file or podcast episode

18. Quiz or survey

19. Virtual workshop

20. Question and answer session

21. Digital checklist or swipe file

22. Online assessment tool

23. Research study results

24. Live chat sessions with experts

25. Pre-recorded Q&A session

26. A portfolio of case studies

27. Quotes from industry experts

28. Access to a private Facebook group

29. In-depth buyer’s guide

30. Subscription to an industry newsletter

Overall, lead magnets are great tools for any business looking to maximize its reach & engagement while creating added value with every interaction made – something that helps strengthen customer relationships & ultimately leads toward conversions down the line.

Proverbs 16:3 says, “Commit to the Lord whatever you do, and he will establish your plans.” This is a great reminder that when we put our trust in God, He can help us reach our goals—just like lead magnets can help you achieve success with growing your business.

If you’d like help maximizing your ROI from all digital marketing efforts, our team at EZMetrics.com is here to help. Book a call with us today and start achieving better results!

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

Why and How Business Owners Should Use Email Marketing to Increase Reach and Engagement

Why and How Business Owners Should Use Email Marketing to Increase Reach and Engagement

Email marketing is an effective way for businesses of any size to reach out to customers and prospects alike. When done correctly, it can be a great tool for increasing your reach and engagement with your target audience. In this blog post, we’ll explore why business owners should use email marketing, how to do so successfully, and the potential benefits that result from implementing it in their business strategy.

To begin, email marketing enables businesses to personalize content and tailor messages specifically to each individual customer based on what they have browsed in the past or purchased from your site. This helps create a more personalized experience which can increase customer loyalty over time – something not achievable with other forms of digital marketing such as social media or Pay-Per-Click (PPC) advertising campaigns. Moreover, emails are very easy to access on mobile devices – making them convenient & efficient vehicles of communication for customers on the go.

Now that we understand why email marketing is worthwhile, let’s get into the nitty-gritty details of how businesses should leverage this tool most effectively:

1. Develop an email strategy & set specific goals: First off, determine what you want to accomplish with your campaigns – whether it’s growing your brand awareness, driving website traffic or upsells/cross-sells, etc., make sure that these goals are measurable so that you can track progress towards them over time. Doing this will also help inform decisions on content & design considerations further down the line when crafting messages.

2. Segment & personalize emails: Furthermore – focusing efforts on segmentation according to customer preferences (i.e., geography, gender, etc.) as well as adding personalization touches like addressing customers by name or recommending certain products/services based on their purchase history will help increase response rates even further!

3. Test & optimize emails: Next step – try A/B testing different elements within emails (such as subject lines) in order to maximize open rates/conversions over time; additionally using automation tools such as drip campaigns which allow for easier segmentation + tracking of data points like click rates etc., can streamline processes associated with optimization too!

4. Track & measure results: Lastly – establishing reporting systems that provide insight into crucial metrics (open rates, click-through rates, etc.) after each campaign launch is key here; keep track of all data collected over time in order to assess the effectiveness of long-term & inform strategy going forward accordingly!

The main takeaway here should be that if appropriately executed – email marketing can bring a plethora of benefits for businesses young & old alike; not only does it offer high returns compared to any other digital media channel but also provides a great opportunity for companies who focus their efforts towards optimizing all aspects related to it (segmentation/personalization / creative designs / call-to-actions etc.). All combined — following the steps outlined above should hopefully help get any company started leveraging this powerful medium in no time!

If you’d like help maximizing your ROI from all digital marketing efforts, our team at EZMetrics.com is here to help. Book a call with us today and start achieving better results!

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

How to Measure the ROI of Your Digital Marketing Efforts

In today’s increasingly digital world, measuring the return on investment (ROI) of your digital marketing efforts should be an essential part of your strategy. It helps to identify which channels and campaigns are working effectively and where you can save money and resources. Here we’ll discuss how to calculate and track your ROI, as well as a few tips for improving it.

First things first: set key performance indicators that relate to each of your digital marketing initiatives. If you’re running an email campaign, this could include open rate, click-through rate, conversion rate, etc. The same goes for social media activities such as likes and shares. By tracking these metrics over time you can get an idea of what has worked best so far and where improvements might be needed.

Once you have established KPIs for each initiative, you need to measure the actual cost involved in achieving those goals. This includes any costs associated with creating content or launching campaigns, plus staff time spent working on them. You also need to factor in any potential revenue from sales or other goals achieved from the planned activity; this should be weighed against costs incurred so that you know how much money was earned compared with how much was spent on it. This will give you a value for your ROI for that particular channel or campaign – something that is essential if you want to make sure that future investments are making enough of an impact.

Finally, keep track of your ROI over time by regularly coming back to those KPIs and costs noted earlier in order to see how they evolve over time. Doing so will provide insight into whether changes made along the way are having a positive effect, allowing you to adjust accordingly if necessary – whether that means investing more in certain channels or cutting back elsewhere due to insufficient returns.

Ultimately, understanding how every aspect of your digital marketing effort contributes towards ROI will empower you when it comes time for decision-making when allocating resources or launching new initiatives down the line. Keep these tips in mind when measuring the success of all your digital marketing efforts and ensure maximum profitability now and into the future!

If you’d like help maximizing your ROI from all digital marketing efforts, our team at EZMetrics.com is here to help. Book a call with us today and start achieving better results!

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

Unlocking Prosperity: Tips for Businesses in 2023

As the New Year of 2023 approaches, businesses around the world are looking forward to new opportunities and possibilities. This year presents a unique set of challenges and opportunities that could have a dramatic effect on the success of many businesses. With 2021 in our rearview mirror, it’s time to look forward to what the future holds and make sure our business plans are well-prepared for any situation.

Business success in 2023 will depend on many factors, from technological advancements and global competition to customer service and company culture. Now is the time for business owners and entrepreneurs to take stock of their current position and chart out a plan for sustainable growth in the coming year.

In terms of technology, automation will be an important factor in achieving success this year. Automation can help companies save money on labor costs while also increasing efficiency, allowing them to focus more on their core competencies such as product innovation, marketing strategies, customer service, or expansion plans. Additionally, businesses should consider investing in cloud computing services that provide access to data storage and quality applications from anywhere in the world.

Global competition will be another major factor impacting business success in 2023. Companies must stay ahead of their competitors by having a deep understanding of their target customers’ needs and wants, remaining innovative with the products or services they offer, as well as driving down costs whenever possible. They must also keep up-to-date with legal regulations, technological trends, and industry developments around the world in order to remain competitive in an ever-changing environment.

Customer service should also be at the top of every business owner’s list when aiming for long-term success this year. Establishing positive relationships with existing customers can go a long way towards gaining referrals through word-of-mouth marketing as well as creating loyal customers who support your brand over time. Companies should strive towards providing excellent customer service through clear communication channels like phone call lines or email support, while also leveraging digital tools like chatbots to provide personalized customer intelligence quickly and accurately.

Finally, corporate culture is essential if organizations wish to achieve sustainable success in 2023. Employees need to feel valued within an organization, which includes offering competitive salary packages, flexible working hours, and rewarding performance-based bonuses. In addition, employees should be encouraged to voice their opinions openly without fear of retribution –– this helps foster an open atmosphere that encourages collective problem-solving.

Overall, looking ahead to 2023 requires careful consideration of all aspects related to business success including technology, global competition, customer service, and corporate culture. By taking these into account now, companies can ensure they hit the ground running when we enter into this exciting new era.

As we plan for the future, I am reminded of Jeremiah 29:11 which says, “For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”

I look forward to serving you in 2023!

Join My Weekly Group Coaching Program Here


Many Blessings,

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

Five Reasons to Hire a Coach by Jacob Salem

Are you looking to take your business or career to the next level?

Hiring a coach can be one of the best investments you make in yourself. Coaches provide personalized guidance and support, helping to clear the fog and focus on what will lead to success.

Here are some of the primary benefits of hiring a coach:

1. You Will Reach Your Goals Faster – A professional coach will provide clarity and direction, setting goals that are achievable within realistic time frames. With this kind of focus and dedicated effort, you’ll reach your goals much faster than if you tried them on your own.

2. You Will Learn New Skills Effectively – Working with an experienced coach will often involve learning new skills to help you improve in areas such as marketing, sales, product development, communication, or any other competency needed for success.

3. They Provide Objectivity – As humans, it’s hard to be impartial when trying to solve our own problems or come up with new ideas for growth. However, a coach can offer objective advice and perspective from someone who is not directly involved but has experience working with successful entrepreneurs or professionals like yourself.

4 . You’ll Have More Confidence – When we have someone walking alongside us during times of struggle and doubt, it’s easier to stay motivated and focused on achieving long-term results. A good coach will help build confidence along the way so that you can reach your goals faster!

5 . You Can Enjoy Greater Success – Ultimately, hiring an experienced professional means having access to resources that can help set ambitious yet achievable goals for greater success. From actionable strategies personalized just for you to expert advice tailored specifically to your industry – there is no limit when working with a coach!

Ready to take your success journey to the next level?

Join my weekly coaching program at https://www.ziglarsguru.com/weekly-coaching and unlock your full potential!

Jacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

Tips for Tapping Into New Social Media Audiences

Is your audience all tapped out? Even if you’re doing everything right with your social media strategy, you may be marketing to an audience that is all too familiar with your business. However, you can effectively grow a new audience while keeping your current followers engaged. So switch up with these tips to find a new audience to market to on social media.

Your regular followers have already seen your posts and know what you have to offer. It’s time to start marketing to a new audience, and here’s how!


Research your new target audience and learn about their basic information. Whether tapping into a younger audience or one with a niche interest, you need to start with the basics, like their age, location, income, and hobbies. By learning what makes them interested and engaged through their habits, you’ll be more successful in engaging them. Figure out how to reach out to them with emotion and passion. Do they love to cook? Include more recipes in your content. Pique their interest with relevant and valuable content and information.


You’ll have to explore new social media channels to reach new audiences. Your new audience may be on a social network you haven’t used. You’ll need to decide if you can effectively advertise on different platforms. If you’re looking for a niche group, you may try LinkedIn and get involved in groups with other businesses. Some social sites like Twitter can be explored using strategic hashtags to reach new audiences.


Hiring an influencer can help you reach new audiences you wouldn’t be able to from your business account. Many people follow influencers for many reasons, and you’ll be able to market to a large group of diverse people at once. Research shows that brand messages shared through an influencer are very effective for marketing. You can pick and choose who you’d like to work with. Check out my blog post here to learn more about establishing an influencer marketing plan!


You must create new content that will resonate with your unique audience and feature what they care about. Consider what will attract your new audience to your product or service. What interests do your new audience and your old audience have in common? Design content that will keep your current audience engaged and attract your unique audience. You can also use paid ads for advertising specific content to your unique audience now that you’ve researched their basic information.

You don’t have to spend much time researching new audiences for your business. We can help! Our social media professionals will create the content and post it all for you. We’ll manage up-to five social media business accounts for you. You can choose from any of the following: Facebook, Instagram, Twitter, LinkedIn, Pinterest, or Google My Business. Also, we’ll automatically set up a process for you to review and approve all content before it’s posted.

Getting started is simple. Sign up here!

Lead Generation: The Importance of Inbound Marketing

For both large and small businesses alike, the ability to generate new leads out of potential customers is the hallmark of what makes a business successful. The process of attracting, converting, and gaining prospective customers is called lead generation and is cultivated through numerous communication and media channel methods, such as online content, blog posts, live events, job applications, contests, videos, email capture, and landing pages to name a few.

Without lead generation, a business cannot become profitable, it cannot compete with competitors in the marketplace, and it cannot expand past its current products, services, and offerings. In order to understand how lead generation works and why it is important, we are going to explore inbound marketing – what lead generation is a part of – and what you should be doing to generate leads.

What Is Lead Generation and Why Is It Important?

To put it simply, lead generation is the lifeblood of your business or organization. It is what gives meaning to why your business is running in the first place. It occurs after you have attracted an audience to your business, whether that be through your products, through your website, through your services, or through promotions such as ad campaigns, sponsored posts, guest blogging, giveaways, and contests.

Businesses rely heavily on lead generation because it is what generates traffic and the more traffic you have coming in, the more likely you are to convert the traffic into paying customers. When you are able to take your leads and convert them into customers, you gain increased sales, increased exposure, and increased profit margins that make expansion viable.

What Does Inbound Marketing Have to do With Lead Generation?

Inbound marketing is a methodology that is all about creating a positive impact and valuable experiences to your target audience. By providing relevant and helpful content through tools like online chat systems, email communication, and newsletters, one can attract, engage, and delight those who are interested in your business.

The premise of inbound marketing is to do business with your audience in such a way that you are helpful, trusted, and empathetic while simultaneously adding value at every stage of your customer’s journey with you. In business, the methodology is simple, the happier your customers are, the more energy they will provide to you, either through promoting your business, buying your products, or leaving excellent testimony, which, in turn, brings new customers to you and fuels growth. So how does this correlate to lead generation?  It’s simple really, with inbound marketing you attract, engage [lead generation], and delight your prospects into converted and happy customers.

So What Do You Need to Do to Generate Leads With Inbound Marketing?

  1. You need a lead strategy in place.
    Without a lead generation strategy in place, you will not be able to optimize your lead generation tactics. There are four major areas you need to focus on when putting a lead generation strategy in place are lead captures, lead magnets, landing page conversions, and a lead scoring system. Chances are, you are not capturing the information needed from every single prospect that comes your way; one way to fix this is by using lead magnets to provide a valuable offer in exchange for email opt-ins, subscriptions, or social media follows and then using call-to-action buttons on your landing pages to convert.


  1. What Makes an Offer a Good One?
    The key with offers is that they need to provide impact, value, and a solution. Your prospective customers are coming to your website, to your socials media pages or to your blog to find pertinent information about an issue; provide them with an offer they cannot refuse based on this premise. The content that you provide your potential customers should be valuable enough that it makes them want to enter their information into your marketing offer, into your lead capture forms, or through your call-to-action buttons on your landing pages. Nurture these leads by offering a free trial, providing product demos, giving away free templates or video series. Give them something that helps them and watch as you reel in another lead.


  1. Utilize Call-to-Action Buttons.
    Whether you use these on your landing pages, in your blog posts, or on your paid ad campaigns on Instagram, Facebook, and Twitter, these are a huge asset to your business when you are attempting to convert your visitors into proper leads. When someone lands on your marketing elements, you want people to click-through, whether that be into your sales funnels or into your lead capturing elements. But the key here is to use the right call-to-action buttons, so which are they? On landing pages, you want to narrow down the focus, cut out excess information, and include one form of call-to-action link that makes good on your promise. In a blog post, your call-to-action may be to sign up for your newsletter to get a first-hand look at all upcoming posts or it could be a $1 trial into an exclusive series.


  1. Where to Place Your CTA Buttons?
    There are generally two call-to-action placements on a website, above the fold, and below the fold. Determining where to place them will be dependent on the complexity of what you are offering your visitor. Above the fold is a common placement choice but must be accompanied by a powerful headline, a supporting sub-header, a “hero” shot or video/image that showcases your service or product, the benefit statement and trust indicators. The CTA in this placement will work if the offer is simple and not a lot of thinking must go into understanding the page. A call-to-action below the fold works well if there is a lot of information to digest or if the offer is complex because it will require you to capture attention with a headline, generate interest with a visual form (photo/image), develop a desire and then place your CTA.


The main key takeaway here is that you need to create products/services and content that 1) solve a problem and 2) are valuable to your customers. Once you discover what these are, create simple, easy-to-understand marketing that highlights the value you are giving away and utilize a lead strategy and call-to-action buttons to convert.

5 Signs That It Is Time to Update Your Social Media Profiles

When it comes to social media, if you have been in business for any length of time, you will already know how important it is to have business pages up and live on Twitter, Facebook, Instagram, and LinkedIn. Not only is social media an excellent way to engage with customers, build meaningful relationships, and make lasting impressions, it is critical for outreach, brand visibility, and lead generation.

However, if your business is projecting the wrong image, is out of the loop, or has outdated tactics, information, and design, then your social media marketing campaigns will fail. With this said, it can be hard to know whether you are out of the loop or not, which is why we have compiled a list of a few tell-tale signs that it is time to update those profiles.


  • You Are Not Getting Any New Leads.
    If you are never posting on your social media profiles, never re-sharing content, and never interacting with those who do come by your profiles, than you are not going to generate new leads. If you find that you are not getting any messages from potential customers, are not getting comments, likes, or re-shares on content that is posted, than you are not generating enough interest in your business or brand. One way to fix this is to make sure that your social media marketing campaigns and paid advertising is targeting the right audience and demographics. Beyond this, post on a consistent and regular basis with a wide variety of content types such as video, live streams, infographics, images, and regular posts. Finally, make sure that you are responding to those who do interact with you in a positive manner that reflects your business’ brand personality. You may also want to check that you have proper call-to-action buttons located across your profiles as engagement is not enough to make those sales. Give your audiences specific instructions to “click here for more information about [product]” or “sign up here for our monthly newsletter,” and watch as the metrics closely to see which call-to-action buttons work best.


  • You Are Unable to Measure Your Metrics.
    If you are not tracking your social reach, your engagement, your social acquisitions, conversion rates, and overall activity, than how are you to know what your business needs to do to improve? You can’t without knowing the metrics. If you are unable to measure the listed metrics or do not understand how to, then your social media profiles need an update with this in mind. Utilize Facebook’s analytics program or Twitter’s engagement tools to gather these metrics.  When you track your reach, you see your audience growth rate; when you track engagement you see how your actions create growth; when you track acquisition, you get to see visitor frequency rates. As you can see, tracking these metrics provides you with invaluable information about the growth, profit, and visibility of your business.


  • You Have an Outdated Website.
    An outdated website is going to be difficult to navigate, which is going to cause users to move on quickly causing your website pages to have higher bounce rates. If your website hasn’t had a visual update in the past five years with regards to font styles, templates, image effects, background textures, and the layout of your written content, than it’s going to show when compared to newer, more modern renditions. This may cause people to ignore your business or brand completely as they will not feel attached to your website. Beyond this, if you do not have an SSL certificate on your website, which is used for data encryption purposes, than customers are not going to submit their data to you.


  • You Are Selling to Everyone and Not to Specific Audience.
    If you are sending your advertisements, messages, and products to all potential customers, then you are running a very ineffective marketing strategy. Rather, you want to segment out your customers based on their individually assigned categories; some may respond well to social media messages on Facebook while others may respond better to updates through LinkedIn, and others may prefer to see live stories through Instagram. When you identify who your customers are and segment them based on their preferences, you can find improved success in getting them to purchase your products, use your services, or engage with your business.


  • Your Website is Not Mobile Friendly.
    Any user who visits your website is a potential customer and a potential leads. According to Statista, about 52.2% of website traffic that was generated in 2018 was done through mobile phones alone. If your website does not adapt to those using mobile phones, you are going to lose out on conversions. Ensure that your website is mobile-friendly by using mobile-friendly templates and website hosts that offer dynamic sizing for things like banners and images. Keep in mind that it is not just mobile phones that you have to worry about but also tablets and other small devices.

For more in-depth training and resources to leverage social media marketing to generate an unlimited supply of your perfect customers, join the EZMetrics Mastermind.  


What Is Text Message Marketing & Why Is It So Important For Businesses?

When it comes to business marketing, keeping your customers happy, satisfied, and engaged with your brand is easier said than done, especially in today’s market where younger demographics have shorter attention spans and a major sensitivity to advertisement overload. One way marketers are getting around this is through text message marketing, where text messages are used to deliver advertisements, promotions, and discounts directly to customers. It is effective because consumers appreciate the ease of access that text messaging provides as it’s simple to open a link or click on a picture through a text and with billions of hours spent texting, it makes sense for businesses to tap into this marketing platform.

7 Reasons Why Text Message Marketing Is Crucial for Businesses

  • E-mail Is Not As Popular As Text Messaging. Although e-mail is excellent for selling products that are behind catchy headlines and beautiful images, the response rate is abysmal as spam filters, junk folders, and promotional e-mail tabs keep them out of sight. If an e-mail does get opened, if the intended target doesn’t respond right away, it’s unlikely that they will take a second look. Text messaging, on the other hand, lends itself to popularity with being built right into our smartphone devices and all. Customers would rather have appointment reminders, prescription refills, and promotions sent directly to their phones via text messages than any other mode of communication, because it’s easy and accessible. After all, barely anyone deletes a text message without reading it. Beyond this, the Pew Research center notes that out of the twenty-one countries they polled, 75% use texting. That’s a massive number when you look at the global scale of smartphone device users.
  • Text Messaging Provides One Of The Highest Reaches. Although text messaging is associated with younger generations, it’s not strictly for them. When you actually take a look at the percentages against the demographics, you see that 72% of adult use text messaging on a daily basis and 65% of those in their forties and 50% in their sixties are texting. With trillions of text messages being sent every year, the text message market has one of the highest mass media reaches possible.
  • Text Messages Have Extremely High Open Rates. When you compare the open rates between e-mail marketing and text message marketing, the difference between the two is massive. About one in every four e-mails are opened or about 20% while almost 90% of text messages are read within the first three minutes of being received and have an open rate of 98%.
  • You Can Create a Positive Brand By Sending Uplifting Messages. One of the ways that brands can utilize text messages to create a positive relationship with customers is by sending uplifting messages on a regular basis. Thanking a customer for their most recent order, sending a coupon just because they are awesome, or reminding them that life is good when they are having a bad day can go a long way to retaining customer engagement.
  • You Can Personalize SMS Content. Unlike advertising on billboards or the ads you see in digital website space, SMS campaigns are heavily targeted towards a specific type of demographic. You don’t have to blast your message to those who are not interested as SMS campaigns can be made to only go to those who have opted in to receiving messages from you. Like other forms of advertising, you can also segment text message marketing out into specific categories, allowing you to maximize your open rates, redemption rates, and click-through rates.
  • Text Messaging Is Preferred Over Other Communication Methods.  Although cellphones are popular, with billions being purchased worldwide, voice calling is actually trending downward. The culture around phone calls is changing, as they can now seem rude and intrusive in our very busy lives. They can become awkward when you have to hang up in the middle of one or let the call go to voice mail because you’re driving, in a meeting, or are too tired to answer. Text messages provide time to contemplate what is being said, they don’t require you to have your phone on, and they can be referenced back to at any time. As a business, you do not need your customer’s undivided attention when you send out a promotion or coupon because they can come back to it when the time suits them.
  • Text Messaging Has Higher Conversion Rates. It is incredibly easy for a customer to text a reply, text-to-win a discount or promotion, or click on a link to be taken to a website. Due to ease of access, text messaging has higher conversion rates both with coupons and promotions getting redeemed and links being clicked on. To put this in perspective, text message engagement is about 6-8% higher than e-mails.

Although text messaging started out as a simple mode of communication, it is now the preferred method for brand communications due to its relevance in our smartphone-dominated world. With the ability to earn customer loyalty, provide convenience, and pack text messages with goodies and surprises, it’s easy to see why text message marketing provides high engagement and business revenue.  

For more in-depth training and resources to leverage digital marketing to generate an unlimited supply of your perfect customers, join the EZMetrics Mastermind.  


Brand Importance: How to Create a Personality and 6 Steps You Can Use

In order to be successful and seen in the marketplace, businesses must cultivate a unique outward expression that connects your business to your audience, yet differentiates you from your competition. This outward expression is called a brand personality and is comprised of a defining set of emotional and associative characteristics based around your business’ sincerity, message, voice, and aesthetic appearance. When done correctly, a brand personality will convey your business’ essence but will remain flexible enough to evolve and grow as your business does. In this article, we are going to take a look at the importance of creating a brand personality and a few simple steps you can take to establish one for your business.

Why Is Having a Brand Personality Important?

Having a brand personality is critical for businesses who want to cultivate a unique image, voice, and perspective that individuals connect and associate with. When you have a brand that is recognizable or one that resonates with customers, not only do you have a platform that you can reach out with, but you help bring awareness to your business. Beyond this, a brand personality will familiarize individuals with your products, services, and as such, customers will place a higher value on what you have to offer them since they are familiar with you and your identity. When customers buy into the culture or lifestyle around your brand, they will associate more with your products, will see your business in a more positive light, and will feel more loyal to you.


6 Steps For Creating a Brand Personality


  • Make Sure You Create The Right Look. A major part of your brand personality is the identity that you push through the design process. Your business’ identity will come from the culmination of your company logo, your website, your image choice, the colors you use, and the typography you present to your audience. Choosing the correct elements and matching them to the lifestyle, voice, and message of your brand brings your personality together with one unified look.


  • A serious brand may choose a darker colour palette, serif typefaces as these are more formal and mature, as well as hard edges and open spaces.


  • A casual brand may go for cooler colours as these are more relaxed and calming as well as choose sans serif typefaces as these are modern and agreeable. Landscape images are a popular choice for brands that leave certain messages open to interpretation, and round elements are more casual.


  • Show Off Your Lifestyle. When you share the culture around your business, customers will feel more attached to your brand. If your brand’s lifestyle is adventurous, creative, and fun – customers are going to love watching a behind-the-scenes of your employees living that type of lifestyle. When you showcase this with pure transparency, your customers know that you are being authentic and will thereby emotionally connect to you better.


  • Create Unique Lingo That Is Specific to Your Company. Once you are aware of what your brand personality is, you can craft your business’ voice and the lingo used, around it. For instance, your brand could be vibrant and energetic, traditional and stoic, affordable and friendly, luxurious and sophisticated, or casual and funny. Is your brand light, serious, old, young, and is it more feminine, masculine or non-binary? Identify where your brand falls into categories like these and then make a list of keywords that could be used strategically in communications that support the voice of your brand. These keywords should be used across social media profiles, throughout advertising, in your brand’s blog, and through external and internal communications.


  • Engage on Social Media & Take Time to Respond. When you take time to respond to your customers, it increases your credibility as it makes you more trustworthy and puts your customers at ease. It also shows that you care about them and that you are willing to take the time to respond and build a meaningful relationship. In addition to this, it can take people who are being negative towards your business and turn them into loyal customers by giving them the attention needed to solve the problem they are having. Finally, customers expect you to respond and engage with them through social media and if you don’t, it’ll feel like you are ignoring them which is definitely not what you want.


  • Grow Your Network on LinkedIn. Every single business wants to be seen and one great way of doing that is by using social media marketing. Although Facebook, Instagram, and Twitter all offer their own benefits when it comes to reaching your intended audience targets, it is LinkedIn that allows your brand to reach a higher amount of professional visibility. With over 500 million individuals signed up on the platform, business professionals can network with one another without traveling anywhere, the platform offers the ability to generate new leads, and you can network to specific businesses in your market. Beyond this, by optimizing LinkedIn profiles of your business’ employees, you can use your brand’s unique voice to invoke the emotional side of the brand across the professional sphere.


  • Make In-Person Appearances by Speaking at Conferences. When it comes to business and public speaking, not enough actually engage in conferences, which is a shame since there are plenty of benefits to be had. When businesses speak at conferences, they generate more sales, showcase that they are thought leaders, obtain free publicity, and get access to increased visibility, all of which will increase your visibility and network.


For more in-depth training and resources to leverage digital marketing to generate an unlimited supply of your perfect customers, join the EZMetrics Mastermind.