How to Make Back Linking Work for You?

It’s the digital version of “you scratch my back, I’ll scratch your back.”  Backlinking sounds like such a small thing, but can be extremely advantageous for those who do it strategically.  Implementing backlinks into your site is something you need to be thinking about if your business relies on digital exposure. In fact, many businesses

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How to Build Authority with Your Blog

One of the best in-house marketing techniques you can take advantage of is a blog.  A regularly updated blog full of high-quality content is a great marketing resource for a whole bunch of reasons.  For one, blogging is still one of the most effective SEO tools in your personal arsenal of digital marketing tools.  Google

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The Do’s and Don’ts of Customer Service

There is one fundamental aspect of business that simply cannot be ignored: you need to attract customers.  Attracting customers can be done many different ways depending on your budget.  You can invest in social media marketing techniques, Google Adwords campaigns, thorough SEO work on your homepage, and several outreach efforts on influential blogs or news

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5 Ways Google Adwords Can Help With SEO Planning

While some people say Adwords is not worth the time and money, from an SEO perspective it is an extremely valuable resource.  It informs the most important component of an SEO approach – the keyword list.  There are many intangibles to keyword searches that can only be teased out from high quality data.  High quality

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Major Features of Local SEO

Thought Local SEO was only important for brick & mortar locations? Think again – SEO applies to everyone, and comprises a number of different focus areas.     We could talk about the on-site features that need to be taken care of to ensure optimal growth.  Or we could discuss the various off-page optimization techniques

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How To Use LinkedIn To Propel Your Brand

LinkedIn used to have an outdated layout and design.  Users could update their profiles and make industry connections, but it was unclear just how beneficial these connections were, given that people did not spend a whole lot of time on the platform.  Times have changed.  Today LinkedIn is a great resource to grow your personal

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Tips For Getting The Most Out Of Twitter Advertisement

I know what you are thinking.  Why bother with Twitter advertisement when there are Facebook ads, Instagram ads, LinkedIn ads, and Google Adwords to take care of?  In terms of pure volume it might seem like Twitter is not worth it.  Facebook is the king of social media platforms with 1.15 billion active users and

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5 Tips For Integrating Video Into Your Marketing Strategy

Sometimes the most obvious thing is the hardest to implement.  We all know that video is a great way to captivate audiences and generate strong engagement.  How do we know?  Because we all love watching videos!  Facebook is always packed full with Facebook Live streams from people’s phones, little segments from the evening news, and

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Grow Your YouTube Metrics

YouTube is the third most visited website in the world. I believe it. And it’s not just TV. It’s a social network + advertising platform + content platform. In other words, YouTube is many things to many people. In many ways, it defies categorization. And that’s frankly a bit scary. As Mr. Ziglar said, and

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