At EZMetrics, we are obsessed with bringing you the most up-to-date information on What’s Working Now in Digital Marketing. Recently, our favorite CRM and email marketing provider, Infusionsoft, officially announced that they are rebranding and will now be known as Keap.  Here’s the official announcement.

The official company statement mentions that Keap represents what many small businesses and/or entrepreneurs can appreciate: sometimes we need to make changes, large and small, to keep going, keep serving, and keep growing.

Although a name change can seem confusing to the end-user at first, rest assured that the Infusionsoft that we all know and love, will remain the same — just less confusing.  

Here’s the breakdown of what it means for YOU.

Basically, rather than the Infusionsoft ecosystem referring to itself as “new Infusionsoft” and “old Infusionsoft”, they’ll be simply known as Keap or Infusionsoft by Keap.  

Keap Customers (formerly New Infusionsoft):

  • When you log in to your app, you’ll see the new look with new colors and the new name (Keap).  
  • Your monthly invoice will now come from Keap.

For Infusionsoft by Keap Customers (formerly Classic Infusionsoft):

  • When you log into your app, you’ll notice a new logo (Infusionsoft by Keap). No other major changes.  
  • Your monthly invoice will now come from Keap.

Keap is powerful and robust, with many of the benefits as Infusionsoft… without the overwhelming and complex setup (and the crowd roars with applause).

“We’ll continue to lead the CRM and marketing automation industry with exciting updates coming this year with what we are now calling Infusionsoft by Keap,” says Keap COO Keith Reed. “With the introduction of our new Keap product, we are able to serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.”

As true for most small businesses, a fresh coat of paint (whether it be virtual or physical) in the form of a new name, new direction, or new focus can be a breath of fresh air. Especially if it clarifies even more how you can serve your ideal clients by honing in on exactly what you do so that you can make your mark.  

As always, our team here at EZMetrics is dedicated to serving small businesses, brands, and entrepreneurs by helping them gain more leads so that they can close more sales. Infusionsoft (Keap) is one of our favorite platforms and highly recommended (and used daily) by our own team.  

Want to learn more about tools and resources you need to grow your business, and what’s working now? Check out the EZMetrics Mastermind!

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