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There are so many social media platforms available today that it can take time to decide which ones are best for your business. Nevertheless, social media can be compelling for growing your business. With the right platforms, strategies, and content, it has the potential to drive customers who are likely to convert into paying clients. But how do you know what platforms to use or how best to utilize them for maximum success?

Here is an overview of the best social media networks that you should use for your business to drive engagement with potential customers:

Facebook

Facebook is one of the most popular social media platforms, with over 2 billion monthly active users. Businesses can use Facebook to connect with their target audience, build brand awareness, and drive sales. Facebook allows businesses to create a page where they can share updates, photos, and offers. Facebook groups and communities allow businesses to interact directly with customers, gaining valuable feedback and insight into their products. Additionally, businesses can use Facebook Ads to reach a wider audience with targeted ads. Read more about launching a successful Facebook ad campaign here.

Twitter

Twitter is an excellent way for businesses to make their presence known online. Plus, it lets customers provide feedback or ask questions about your company in real time. However, the key to success on Twitter is ensuring you take advantage of its features by providing exciting content that keeps people talking. This could mean featuring special promotions or giveaways, plus staying active by retweeting new items and other information related to your industry.

Instagram

Instagram is a visual social media platform with over 800 million monthly active users. Businesses can use Instagram to share photos and videos of their products or services. Instagram also allows businesses to run paid ads, a great way to reach a wider audience.

LinkedIn

LinkedIn is a social media platform designed specifically for professionals and businesses. LinkedIn has over 500 million members and is an excellent platform for businesses to connect with other businesses, find new employees, and share content. LinkedIn also offers paid advertising opportunities for businesses that want to reach a larger audience. Read more about leveraging LinkedIn for your business today.

Youtube 

YouTube offers a platform for companies to get their messages out there creatively, making videos that showcase products, services, or mission statements. Moreover, businesses can also create podcasts and discuss topics related to their business – not only reaching potential customers but inspiring industry conversations too.

When it comes to finding the best social media platform for your business, it all depends on the type of company you are in and the goals you have. If your goal is to increase brand awareness, platforms like Facebook and Instagram have proven incredibly effective. Twitter and LinkedIn can help you stay connected with customers and build relationships, while YouTube allows you to create videos that target specific markets. Don’t limit yourself to just one platform – there are so many options available these days – but also make sure you keep yourself manageable. Try putting all your focus into two or three of the most popular social media channels and then measuring impact as you go along.

If you still need to figure out which networks are right for you or how to get started, don’t worry. We can help. At EZMetrics, we offer various services that can take the headache out of digital marketing for you so that you can focus on running your business. So feel free to reach out—we’d be happy to chat about your specific needs and goals. 

Are you a business owner looking to expand your reach and increase visibility? With the power of social media, it’s easier than ever to make connections that can help you grow. LinkedIn is one of the best tools for professional networking. It can also be a reliable source of new clients if you utilize it properly! 

In this post, we’ll go over how to create a compelling profile, join suitable groups, create content that resonates with users, get in touch with influencer, and give tips on maximizing your presence on this popular platform. Keep reading to discover the steps on how LinkedIn can become a cornerstone in helping grow your business!

1. Create a Company Page 

One of the best ways to use LinkedIn to expand your business is to create a company page. It promotes your business and attracts new customers or clients. You can also use your company page to share information about your products or services, post updates, and even offer special deals or discounts. 

2. Join Relevant Groups 

Another great way to use LinkedIn is to join relevant groups. There are several groups available on LinkedIn that are related to companies in your industry. This is a great way to connect with potential customers or clients, and get advice and tips from other business owners. 

3. Use LinkedIn Ads 

LinkedIn also offers some advertising options that you can use to promote your business. For example, LinkedIn ads can target specific demographics, interests, or job titles. This makes them an extremely effective way to reach your target audience and expand your business. 

4. Connect with Influencers 

Another excellent way to use LinkedIn to promote your business is to connect with influencers in your industry. These people might have a large LinkedIn following and can help boost your products or services to their audience. By connecting with influencers, you can reach a much larger audience and attract new customers or clients. 

5. Participate in Discussions 

Finally, you can use LinkedIn to promote your business by participating in discussions on the platform. It is a great way to get exposure for your business and show potential customers or clients that you are an expert in your field. You can also use this as an opportunity to answer questions customers or clients may have about your products or services.

Now that you know a few ways to use LinkedIn to expand your business, it’s time to get out there and try it. These strategies will help you connect with more people in your industry, which can lead to new opportunities for your business. And if you need any help along the way, EZMetrics offers professional guidance and development services that can take your business to the next level. So contact us today to learn more!

As a business owner, you already know how important marketing is for success. But if you’re looking to bolster your marketing more effectively to reach more customers, communicate your message, and strengthen relationships with existing clients, email marketing might be the perfect solution. 

With billions of emails sent daily, it’s no surprise that email is one of the most effective business tools. Email gives businesses a direct connection with current and potential customers, allowing them to reach large audiences quickly and easily. Plus, a well-crafted email campaign can help build relationships between you and your customers while boosting profits simultaneously! 

Here are 5 steps to starting email marketing:

1. Build an Email List

The first step to marketing your business through email is to build an email list. You can include a sign-up form on your website or blog or collect emails at events or trade shows. Once you have a list of email addresses, you can start sending out regular newsletters, announcements, and other information about your business.

2. Personalize Your Emails

When you are sending emails to your list, it is essential to personalize the messages as much as possible. For example, include the recipient’s name in the subject line and the body of the email, and make sure to write in a friendly, conversational tone. People are more likely to read and respond to emails that feel like they’re coming from a natural person rather than a faceless company.

3. Offer Incentives

One way to get people to open and read your emails is to offer incentives, such as discounts, coupons, or free shipping. If you have a new product or service that you’re trying to promote, you could also offer a free trial or sample. Whatever incentive you choose, make sure it will appeal to your target audience.

4. Monitor Your Results

Once you start sending out emails, monitoring your results to see what is working and what is not is essential. For example, keep track of how many people open each email and click on the links. You can also use A/B testing to try out different subject lines or types of content to see what gets the best results.

5. Adjust Your Strategy

As you monitor your results, be sure to adjust your strategy accordingly. If you find that certain types of content are getting more attention than others, focus on creating more of that type of content. And if you notice that people are not opening your emails as often as they used to, try changing the frequency or format of your emails.

Following the steps above, you can develop an effective email marketing strategy for your business. And if you need some extra help, EZMetrics is always here for you to create an effective email marketing campaign that gets results. Contact us today to learn more about how we can help grow your business through email marketing.

As shoppers continue to move away from traditional retail stores, businesses are increasingly turning to e-commerce as a way to stay competitive. But transitioning from traditional retail to online business requires a lot of planning and forethought. Here are some key points to consider before you make the jump.

Benefits of Making the Switch

The primary benefit of selling online is that it opens up your products and services to customers from all over the world. Additionally, you can automate many processes involved in running your business, saving time and resources. Finally, e-commerce websites have sophisticated analytics capabilities which makes it easier for you to track customer behaviour and anticipate their needs.

Challenges of Going E-Commerce

One of the biggest challenges when transitioning your business online is the complex process involved in setting up your website and making sure it meets security standards. Additionally, creating an effective marketing strategy can be difficult if you’re not familiar with best practices or digital tools such as SEO and PPC campaigns. Finally, it may take some time for customers to transition from visiting a physical store location to buying items on your website.

Keys for Successful E-Commerce Businesses

To ensure success when going online, businesses should focus on creating an intuitive user experience design that simplifies their checkout process and makes it easy for customers to find what they’re looking for. Additionally, having an active social media presence can also do wonders for your brand by increasing its visibility and providing an opportunity for direct customer feedback. And finally, offering sales promotions or discounts can be a great way to incentivize customers who may otherwise be hesitant about buying online.

Overall, moving from traditional retail stores into e-commerce is an exciting step but one that needs careful consideration before taking the plunge. Make sure you understand the benefits and challenges that come with this shift and develop a plan on how you will address them before getting started!

Want help?

I would love to coach you at https://www.ziglarsguru.com/weekly-coaching

Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

Introduction

You’re ready to start your own business. You’ve got a great idea, you know how to do it and you’ve lined up all the funding. But once you launch, what happens? What are some of the things that may come up when trying to make your business run smoothly? Here’s our list of ten things we’d recommend doing right at the beginning:

Don’t quit your day job at first.

Don’t quit your day job at first. While it might be tempting to leap headfirst into a new business, this route will only lead to frustration and failure. First, you need proof that people want what you’re selling; otherwise, customers won’t flock in by the masses. And second, without a plan for how to make money from your product or service (and the funds required), it’s unlikely that anyone will pay for anything.

Before quitting your day job, ask yourself these questions:

• Have I proven that my idea is successful? Is there evidence of demand? Do people want what I’m selling? How can I get more information about whether my idea will succeed?
• Do I have a plan for how to get customers and make money once I launch my business full-time? What are some strategies other small businesses use successfully when trying to grow their businesses through word-of-mouth marketing?

Make a business plan.

The first step to starting a business is to make a plan.

You must have a clear idea of what you want to do, how much money you will need to start the business, what your competitors are doing, and how you will make your business stand out from the crowd.

Hire employees carefully.

Hiring employees is a process that should not be taken lightly. Make sure you hire someone who fits in with your company culture; someone who can do the job; and someone whom you trust to work hard and meet deadlines.

With that said, there are additional things to consider when hiring employees:

• Someone with good communication skills is essential to any business. If an employee cannot communicate their ideas clearly and effectively, they will likely cause problems within the business.
• An employee’s work ethic plays an important role in how smoothly things run at your company. If a person does not have a strong work ethic, it may be best to reconsider whether they’re right for the role at hand or not

Make sure your network knows what you’re doing.

It’s important to make sure your network knows what you’re doing. Your network is made up of the people who know you and can help you reach your goals. It might include family, friends and professional contacts with whom it makes sense to share information about your plans. If they’re interested in what you’ve got going on and are willing to lend a hand in any way they can, they could become valuable allies as well as sources of inspiration throughout the process.

There are many things to do right at the beginning, so you’ll have no worries later on!

There are many things to do right at the beginning, so you’ll have no worries later on!

If you want to start a business, you need:

Conclusion

Starting a business can be daunting, but with this guide you should feel more confident about what’s ahead. From choosing a name to designing your website and writing an effective pitch deck, there is much to do at the beginning of any new venture. The important thing is not to get overwhelmed by all these tasks – just take it one step at a time and stay focused on the big picture!

Want help?

I would love to coach you at https://www.ziglarsguru.com/weekly-coaching

Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

You want to get your website on the first page of Google?

So do thousands of other companies!

However, you, my friend, are at an advantage (;

I’m going to share with you some helpful insights that will help boost your website higher up the ladder.

But first, let’s understand how search engine’s work…

When a user types a word or phrase into a search engine’s search box, the search engine then sends out it’s little “minions”, if you will, to find web pages that most closely match their search query.

I’m sure you’ve used Google or Yahoo before.

But how can you get your website on the first page of google?

• Think about search engines as a “problem and solution” situation.

You have the solution that users are searching for, however, they don’t know that yet.

Therefore, in order to put your product / service / content in front of the right eyes, you need to understand the various types of problems that your solution can benefit.

Let’s take a look at an example…

A user searches: “How can I make money from home?” This would be a “solution”.

Now think of the different “problems” that this “solution” could satisfy.

1. I want to make money from home because I am a single mother/father.
2. I want to make money from home because I want to simplify my lifestyle.
3. I want to make money from home because I have a disability.
4. I want to make money from home because I want to make extra money on the side.

If you’re having trouble coming up with different “problems” to your solution, there are tools out there like SEMrush which is a type of research intelligence software and can be used to search how many people search for a certain phrase.

It all comes down to this:

If you are able to brainstorm the different problems that your solution can satisfy, then you are able to target the right consumers.

Once you figure out the different possible “problems” your next step is to include content specific to each “problem”, which will lead the right consumers to your website.

Using my example from above, here are some blog post ideas:

“How to Simplify your Lifestyle” or “How to Make Extra Money Right From Home“.

They both have different “problems”, however, they share the same solution.

Therefore, you can attract the right consumers if you create content specific to each problem.

• Use Meta Data to Your Advantage.

On your website, each page has a designated space between the “<head>” tags for you to insert your metadata.

If you are using a content management system like WordPress, then the process of adding meta tags becomes a whole lot easier.

You can install a plugin on your site such as “Meta Tag Manager” to avoid all of the technical stuff and incorporate meta tags into your media with ease.

When adding meta tags to your pages, you want to use keywords relevant to the content you are producing.

Incorporating meta tags into your pages or blog posts will help users find you much easier.

When using meta tags, be sure to add them in the title, description, and also keywords.

• Last but Not Least, Quality Over Quantity.

When publishing content on your blog page, be sure you are publishing relevant and insightful information.

One thing that is easy to do is to just publish a plethora of content or blog posts; however, this is not the wisest thing to do.

Always make sure your content is specific and beneficial to your readers. Give them something valuable to implement, this will keep them coming back for more.

Pro Tip: any time you want to analyze the SEO for your website go into an “incognito window” which is basically privacy mode.

The reason is that when you use your regular browser, search engine’s are able to track your past searches and store them in your history as you may know; however, this means when you search for your site it may show up closer to the top of the page than it actually is because you’ve searched for it so many times before.

To open an incognito window press “⌘ + Shift + n” on mac, “Ctrl + Shift + n” on a PC.

One of the most common questions we get asked at EZMetrics is how in the world we grow the Zig Ziglar Facebook page from 1.2 million to nearly 6,000,000 followers completely free!?

This case study blog post will explain exactly how we did it, highlight some other tips and strategies for using social media to grow your business, and teach you how to create a content marketing strategy that will actually make you money!

The Power of Consistency: 

Consistency is key when it comes to growing your presence on social media, especially when you’re aiming for huge numbers like the ones seen by Zig Ziglar. For them, posting four times per day was the recipe for success—they were able to reach a wider audience more often, leading to increased engagement and more followers over time. Each post reached nearly 100,000 people and it was easy to see that the lifespan of a post was 4 to 6 hours, meaning, however many people it reached in that timeframe was the total amount of people it was going to reach for free, so we increased the volume of the post to increase the organic reach. 

Quality Content Is King: 

Once you have a consistent posting schedule in place, you need quality content that resonates with your audience. The posts on Zig Ziglar’s page feature compelling visuals and stories that inspire and motivate readers—something you should be aiming for if you want to get noticed! 

Engaging With Your Audience: 

Interacting with your followers is essential for developing relationships and creating loyalty among existing fans. One thing that we do well is responding quickly and thoughtfully whenever someone comments or has a question about the content. Doing so not only fosters goodwill but also makes people feel valued and appreciated—profoundly important elements in building a strong community around your brand. 

Once you have a better idea of your audience, start brainstorming ideas for content that will engage them—visuals, dynamic titles, stories, quotes, and helpful information that will draw people in. Remember that quality always trumps quantity when it comes to having an impact on social media! 

Utilizing Other Platforms For Maximum Reach: 

While focusing on one platform exclusively can be effective in growing an audience, great businesses should use multiple social media networks as part of their growth strategy. By sharing content across different platforms like Twitter, Instagram, LinkedIn, and Pinterest, you’re able to reach more potential customers than if they were stuck with just one network alone.  

Part Two:

Social media content marketing is one of the most powerful tools in a business’s arsenal when it comes to reaching new customers. It gives companies the opportunity to share their message on multiple platforms, creating relationships with potential customers and building a strong online presence. But if you want your efforts to be as successful as possible, you need an effective strategy in place. 

Here’s how you can create yours. 

Research Your Audience: 

Understanding who your target audience is and what kind of content they usually consume is key to creating a successful social media content marketing strategy. Researching their likes and interests will help you tailor posts that are more likely to attract them and resonates with them. 

Create Engaging Content: 

Once you have a better idea of your audience, start brainstorming ideas for content that will engage them—visuals, dynamic titles, stories, quotes, and helpful information that will draw people in. Remember that quality always trumps quantity when it comes to having an impact on social media! 

Try Out Different Platforms: 

Every platform has its own unique features that can be leveraged for different kinds of content; this provides marketers with unlimited opportunities for creativity and experimentation with different ideas. For example, Instagram Stories allows businesses to post temporary images and videos quickly; Twitter Polls can generate discussion amongst followers; and infographics are great for sharing stats or data via Pinterest or LinkedIn. 

Leverage Paid Ads & Promotions: 

When used correctly, social media ads can reach huge numbers of new people—especially if you use laser-focused targeting options available on most networks like Facebook or Instagram. Additionally, consider sponsoring a popular influencer or running promotions like giveaways through sponsored posts or hashtags—all great ways to give your business the exposure it needs!  

In conclusion, developing an effective social media content strategy doesn’t happen overnight. You should take the time to research your target audience, create engaging content tailored specifically for them across different platforms, leverage paid advertising strategies whenever possible, and monitor the results so you know what works best for your business over time.  

Do you want help with your social media strategy?

We can do it for you at https://services.ezmetrics.com/social-media

I would love to coach you at https://www.ziglarsguru.com/weekly-coaching

Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

Good business leaders practice their leadership skills. No one is born knowing how to be a leader. However, in business, it is essential to practice leadership skills. Often, your business will need a leader to step up and make crucial decisions. Other times, you’ll need to appoint someone to take over specific tasks and lead smaller teams.

If you’re in business and have a team working under you, you need to read this blog about being a great leader. Take these tips to heart, and always keep learning and growing as a leader.

Appoint Sub Leaders

A good leader will notice when people on their team show leadership. Think about how your business is structured and the daily tasks. Is there someone that stands out as reliable, intelligent, and has strong morals?

The type of leader your staff will respond to best is already someone they go to for advice or to discuss problems. Every department deserves a leader who can provide space for your team to ask questions and discuss issues.

Train Your Replacement

Your business will always need you. However, you can’t be a good leader if you’re always running everything and working yourself too hard. Make sure you have someone who can take over your duties if you need to take a break, a vacation, or be out for any reason for an extended time.

It’s important to teach someone on your team everything you know because they’ll feel acknowledged for their skills and more confident working with you. And you’ll get to take time off when you need it to stay sharp and energized!

Always Be Teaching

On that note, get into the mentality that a good leader is also a good teacher. Everyone has the potential to succeed if they feel they have the skills to do the work.

Recognize who on your team wants to learn and is always willing to learn something new. Those people will be great leaders in the future of your business. They may need some teaching to become an expert, but if they’re willing to learn, they’ll be able to do anything they want.

Being Kind Is Not Always Nice

Get comfortable having hard conversations with your team. Being kind does not always mean you are being nice. When you’re being kind, you can tell people like it is without sugar-coating. Honest communication may hurt their feelings. Sometimes people need to be told they’re not living up to your expectations, even if it is hard for them to hear.

Communicate what you expect from your staff to make your business the best and run smoothly every day. Use a calm tone of voice and be aware of your body language. Your team will get the message and still feel respected.

Speak From Personal Experience

Lastly, the best way to show your team you’re trustworthy and approachable is to speak from your personal experience. Admit your mistakes when you make them and share your triumphs and failures. Then, when others see you’re comfortable talking about yourself, you’ll seem relatable, and they’ll feel more comfortable sharing with you.

Leaders in Social Media Marketing

EZMetrics works with all kinds of businesses to market on social media. We’re happy to talk with you anytime about expanding your business, growing your customer base, and getting more leads through online marketing. So book a call with us today!

Local Service Ads (LSAs) are an emerging tool for connecting businesses with customers in their area. LSAs are interactive listings found on Google, that help businesses stand out from their competitors and drive quality leads. This blog post will explain who Local Service Ads are aimed at, how to set up a campaign, and what strategies you can use to maximize the effectiveness of your Local Service Ad campaign.

Who is Local Service Ads Aimed At?

Local Service Ads provide businesses with an effective way to reach customers in their area who are ready to buy. If you offer services within a certain geographic region, such as plumbing or pest control services, then LSAs may be worth considering for your business.

How To Set Up A Campaign: Setting up an LSA campaign involves creating an ad profile on the Google My Business platform and selecting your services. You’ll need to ensure that your contact information is accurate and that your business is categorized correctly so potential customers can easily find you when searching for related keywords. Finally, you’ll have to add payment information before your ad goes live.

Using Strategies to Maximize Effectiveness: Once your LSA is up and running, there are several strategies you should consider to maximize its effectiveness. For starters, pay attention to the keywords people use when searching for local services online—make sure those terms appear in your descriptions and titles. Additionally, take advantage of the review system by actively responding to customer feedback and encouraging customers to leave positive reviews—this will help boost your visibility in search engine results pages (SERPs). Finally, ensure that you keep track of performance metrics like impressions and impressions converted into clicks over time so you can better understand what works best when generating new customers through LSAs!

By taking advantage of Local Service Ads, businesses can expand their reach in the local market and target potential customers with tailored messaging. With some strategic planning and creative thinking about how best to utilize LSAs for maximum benefit, any company can leverage this powerful tool to attract more customers, gives them a competitive edge!

If you’d like help maximizing your ROI from all digital marketing efforts, our team at EZMetrics.com is here to help. Book a call with us today and start achieving better results!

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

The best marketing strategies will enable businesses to maximize their reach and turn potential customers into long-term, loyal advocates. But coming up with a comprehensive strategy takes time and expertise—two things many businesses are short on. Fortunately, there are some key tips you can use to create an effective marketing strategy that will help your business grow.

1. Know Your Audience – The first step to developing a successful marketing plan is knowing who you’re trying to reach and understanding what motivates them. Consider factors like age, location, interests, gender, and behavior when crafting your audience profile so that you’re targeting the right people with the right message at the right time.

2. Identify Your Goals – Before going any further with your plan, it’s important to ask yourself what you hope to achieve from your efforts. Are you looking to increase brand awareness? Generate more leads? Increase customer loyalty or improve customer retention rates? Once you have a clear picture of what success looks like for your business, set specific objectives that will help you measure progress along the way.

3. Develop Your Message – Now that you know who your audience is and what goals you have in mind for your marketing campaign, it’s time to start creating a cohesive message for them. Think about how your product or service solves their problems and make sure that your messaging positions it as such—talk about benefits rather than features whenever possible!

4. Leverage Multiple Channels – Nowadays, consumers don’t just use one medium when researching or interacting with brands—they switch between different channels throughout their journey. As such, it’s important to ensure that all of these touchpoints convey the same message in order to build a strong connection between your business and its customers or prospects. This means having an optimized website as well as active social media accounts where appropriate conversations can be had and content can be shared regularly—both of which should take into account each channel’s unique opportunities and limitations!

5. Track & Measure Results – Finally, tracking the success of each element of your strategy will help you determine which tactics are working best for reaching those objectives so that adjustments can be made accordingly. Track data such as user engagement metrics (likes/shares/etc), conversions (calls/leads), website traffic analytics and more so that you always have accurate numbers on hand when making future decisions about how best to run campaigns moving forward!

By following these tips for creating an effective marketing strategy, businesses of any size can craft plans tailored towards achieving desired outcomes while keeping costs under control—ultimately setting themselves up for success in whichever area they wish to pursue!

Ready to take your success journey to the next level?

Join my weekly coaching program at https://www.ziglarsguru.com/weekly-coaching and unlock your full potential!

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

P.S. Proverbs 16:3 reads: “Commit to the Lord whatever you do, and he will establish your plans.”

This serves as an encouraging reminder that when we entrust our plans to God, He will provide us with guidance and support.