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Clever Digital Marketing Strategies for Friday the 13th: Turning Spooky Vibes into Sales

Written by Jacob Salem

It’s Friday the 13th! A day traditionally associated with spooky and fearful events. But what if, as an online business owner or marketer, you turned this superstition on its head and used it to your advantage? By playing on the eerie, creepy vibes of Friday the 13th and Halloween, you can boost your sales with clever digital marketing strategies. In this blog post, we will explore some of the best digital marketing strategies you can use to up your sales on Friday the 13th.

Create a Spooktacular Social Media Campaign

Creating spooky, Halloween-themed content is a great way to grab your audience’s attention on Friday the 13th. Content can range from themed blog posts and articles to social media posts and email newsletters. You can add Halloween-themed graphics and images to your website and create spooky videos to upload on YouTube. The possibilities are endless, and the more creative you get, the more your audience will engage with your content.

Run a Halloween-themed Event

If you have a physical store, consider hosting a Friday the 13th event that’s spooky-themed. Add cobwebs, jack-o-lanterns, and other spooky décor to create an unforgettable customer experience. Promote the event on social media platforms to attract customers to enter your physical store and join the spooky fun. You can also offer exclusive discounts and rewards for attendees, drumming up excitement and loyalty.

Run a Friday the 13th Sale

People love discounts, and sales are the best way to attract their attention. On Friday the 13th, you can create a flash sale that offers customers a significant discount or a freebie. This tactic can generate sales faster since customers feel like they’re getting a great deal – it’s a win-win.

Share Scare-tertaining Stories That Relate to Your Business

This may sound bizarre, but it works! Share stories that are related to your business that have some spooky elements in them. This could be a story about how one of your customers used your product in a haunted house or how your services saved the day in a supernatural situation. Creating a link between your business and the spookiness of Friday the 13th helps people remember your brand.

Send a Wicked Fun Email

Sending a Halloween-themed email to your customers can help you get their attention and create a sense of excitement around your brand. You can use spooky imagery and a catchy, heart-stopping subject line to get your customers to open your email. Offer a discount or special promotion to encourage them to shop with you on Friday the 13th. You can also include a link to your spooky-themed website or social media page to keep your brand top of mind.

Friday the 13th is a unique opportunity to create a spooky, Halloween-themed digital marketing campaign with EZMetrics that can help you capture your customers’ attention and drive sales. Take the chance to implement catchy Halloween themes to attract your customers to your business this Spooktober. With these clever digital marketing strategies and the assistance of EZMetrics, you can turn spooky vibes into revenue and boost your brand this Halloween season. Happy haunting!