Get More Out of Twitter

 

  • Understand the Algorithm: It is very important that you are extremely present and active on Twitter. It is in live time, which means as soon as you tweet, it begins to scroll to the bottom of your followers feed. Twitter’s algorithm is not as advanced as Facebook’s; a major downfall regarding this platform. A way to help combat this algorithm is by liking, retweeting, and responding to your tweets and mentions. Many businesses are lenient when creating a Twitter as this is a platform where celebrities hang out and tweet. Even though this is true, Twitter is still a beneficial platform to grow and connect to more potential customers.

 

  • Condensed Content: Twitter only gives their users 280 characters for each tweet. Using fewer words to get your point across is most beneficial. This allows your content to be read and retweeted quickly. We recommend posting at least six times a day to help ensure that you will reach your followers.

 

  • Use Videos to Your Advantage: When posting on Twitter, videos are the best in terms of performance. You can also go live, which allows your followers the ability to connect to you on a more personal level.

 

  • Hashtags and Trends: It is very important to stay relevant. This can be done by researching hashtags and trends. Topics that are trending now are seen by millions of people. You can retweet and respond to comments to help grow your following and outreach. This shows that are you are a part of the conversation!

 

  • Follow the Right People: When thinking about social media, you always want to grow your following as fast as possible. It is important to gain followers, but you want them to be individuals that are interested in your offer or goal. If you have 100,000 followers but none of them meet your demographic of an ideal client, this is not beneficial to you. It is important to follow people who share your values and interests, along with industry leaders.

 

Even though Twitter is filled with influencers and celebrities, you still have a voice on this platform! It is important that you show up and stay engaged with your followers.

 

7 Tips and Tricks to Make Your LinkedIn Profile Stand Out!

1. Professional Profile Pictures: It is extremely important that you are putting your best foot forward. This means you should have a professional photo of yourself as your profile picture. Also, try to pick a photo that you are smiling in, profiles that capture someone smiling are nine times more likely to convert, and twenty-one times more likely to be viewed! Lastly, dress for success, first impressions mean everything especially within the virtual world!

 

2. Headlines That Catch Your Eye: By default, LinkedIn uses your last job as your headline. You are able to change this within settings to reflect what job is most beneficial for your goal. You only have 120 characters so make it something catchy that reflects you as a person and employee.

 

3. Create a Well-Written Summary: LinkedIn gives you the ability to describe who you are in the workplace. It is important that you list your areas of expertise along with your accomplishments. It is also important to add in your contact information so that potential employers will be able to contact you about opportunities. This also helps you grow your network and expand your community of business professionals.

 

4. Make Sure Your Work and Volunteer Experience is Up to Date: You should add all past work and volunteer experience. This shows that you are a well-rounded individual and that you are capable of handling a variety of situations. It is also important to write in first person, as this is a story about your work and volunteer experience.

 

5. Add Your Educational Background: Not only will this show everyone where you earned your degree, you will also be able to connect with fellow alumni to grow your network.

 

6. Create Keyword Specific Skills: When people search on LinkedIn, they can search by key phrases. This will allow your profile to be viewed more often and will increase your likelihood of finding mutual connections.

 

7. Communicate With Connections. Do not stop at simply adding the people to your network. Send them a message to see what they are doing and how you may learn from them. This allows you to create a deeper connection and network to help you grow within the workforce and as an individual.

Facebook: Behind the Curtain

In recent weeks Facebook has drawn back the curtains regarding their business platform. Facebook is known as the world’s top social media platform, many of us are guilty of spending countless hours scrolling through our feed, but Facebook has progressed into something greater than just that. No longer is Facebook only known as a place to share with friends; it has become a place of transparency and community between businesses and customers!

It comes as no surprise that Facebook has a vast amount of powerful tools for businesses to expand and advance by reaching more potential customers. Businesses do this by running paid ads, creating groups, going live, engaging their audience, and much more. Before this update, businesses could run paid advertisement without the potential customer seeing the “behind the scenes” web of ads that coax them into buying. This means that companies must develop a greater relationship with their customer, and establish deeper trust. Why? Because it’s harder to sell to someone who knows they are being sold.

Businesses aren’t only exposed to the eyes of their potential customers, but their competition as well. Now, the secret ingredients of a business’ marketing are “on the label” for all to see. Though this will no doubt increase competition, it will also create a better user experience on facebook. Facebook advertising has always been about causing the least amount of disruption to the user. Hopefully, when everyone can see what works, ads on the platform will become more seamless and easier to interact with.

When reflecting on the controversy of whether this is helping or hurting businesses here are some things to consider…

Pro

  • Facebook is becoming more transparent and proactive. Therefore, people feel more comfortable to use this platform.
  • Human nature is to find flaws, this is one less hole within Facebook’s story.
  • Facebook encourages connection and being open continues to shows that they want to build community.
  • You can see what is working for others by doing research, because of this less personal resources are spent with experimenting.  

Con

  • People that market on Facebook with paid advertisement may look more vulnerable.
  • Everyone can see what your sequence is to success and failure so others can use your tools for their own benefit.
  • Unable to leverage ones business to competitors.

No matter where you stand within this debate, Facebook has changed people’s lives and they will continue to merge the gap between business and personal life.

By: Sophia LaMore