Tip #1 - Your First Duty Isn’t To Sell On Social Media, It’s To Earn Trust.
Having a Car Salesman Mentality is great when your selling cars but not so great when creating a connection. People want to connect, have meaning, and be able to see a better future when in your community and using your product and or service.
A true fan of your brand will not only be loyal but will also help grow your audience without knowing it. Brand Ambassadors get paid to advertise your company.. true fans do it for free and with confidence.
People who are passionate about a business want the world to know how great it is and how it helps them. Passion is built on trust and without trust you really have no chance of connecting with your audience at all.
Don't Worry, It's A Lot Easier Than It Sounds
- Share Value Content Weekly
- Do Giveaways & Contests
- Take Polls & Ask for Feedback
- Showcase Testimonials
Tip #2 - Daily Content Is About Elevation, Not Imitation.
Genuine, Honest, Original Content. Borrow Trending Topics for Higher Reach and Traction but the Content must be original. Most just copy and paste and maybe change a word or two and then pick out a similar pictures using the same image sources on the internet. This may work for a few but most people will catch it and then your credibility is gone.
A good tip to keep in mind is to let the market help you with your topics when you can’t seem to think of what to create. I always explore google trends in the industry of what I’m designing for and try to find something of value to elevate for our audience so they get that little extra.
Tip #3 - Create Content With Thumb Stopping Power
Pattern Disrupt. This is a term you’ll see more often. Stopping people as they scroll is First! Then comes hooking their interest and curiosity with a compelling title that instantly strikes an emotion. Imagery is key because is isn’t something they are familiar with seeing it can become lost in the mix with all the others.
Know your audience and see what other imagery is being used by competitors in the same industry. Make sure your imagery stands out from there’s, use design techniques that are not common. Useful elements we use are:
Lens Flare
These mimic a sun glare which people can’t stare at or observe so image isn’t stuck in our head. These instantly Catch the eye because we can observe it without it hurting the eyes. Great for Pattern Disrupt.
Diagonal Cuts
With all platforms using the Golden ratio and Block layout for their sites, you don’t see a lot of slants and Angles. Using Colors in the shape of Diamonds, Triangles, and Circles will help stand out from the normal Boxes that one sees everyday.
Depth-of-Field
One of my Favorite Tricks! A slightly Blurred Background with a high contrast in focus and sharp foreground object is a Major Eye-Catcher! This must be done right or it will throw everything off. Try to avoid low resolution imagery when using this technique.
Striking Color Combos
Colors play a huge impact on how a picture sets the mood/tone. Grab your primary brand color and your accent color and start playing around with combinations that fit the emotion your going for.
My Favorite Tool Ever! for color: Adobe Color
It’s Free & Amazing!
Tip #4 - Start the Conversation
It’s easy for any business to share articles and posts related to their industry. But what most are missing is that they can capture a new customer with these simple shares.
Some businesses will miss out on adding a CTA in the description or better yet the Comment section, be the first to comment in your post with a call to action or just a simple P.S. to engage a little more with your audience. It helps to start conversations which will build a good relationship and allows you to guide the conversation in the direction you want it to go.
Tip #5 - Genuine Connection Is Key
It’s easy for any business to share articles and posts related to their industry. But what most are missing is that they can capture a new customer with these simple shares.
Some businesses will miss out on adding a CTA in the description or better yet the Comment Section, be the first to comment in your post with a call to action or just a simple P.S. to engage a little more with your audience. It helps to start conversations which will build a good relationship and allows you to guide the conversation in the direction you want it to go.
Conclusion
When it comes down to it, Build your social media experience with genuine content, engage with people as much as possible and give them something worth scroll stomping for.