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Best Social Media to Use For Your Business

Written by Jacob Salem

There are so many social media platforms available today that it can take time to decide which ones are best for your business. Nevertheless, social media can be compelling for growing your business. With the right platforms, strategies, and content, it has the potential to drive customers who are likely to convert into paying clients. But how do you know what platforms to use or how best to utilize them for maximum success?

Here is an overview of the best social media networks that you should use for your business to drive engagement with potential customers:


Facebook is one of the most popular social media platforms, with over 2 billion monthly active users. Businesses can use Facebook to connect with their target audience, build brand awareness, and drive sales. Facebook allows businesses to create a page where they can share updates, photos, and offers. Facebook groups and communities allow businesses to interact directly with customers, gaining valuable feedback and insight into their products. Additionally, businesses can use Facebook Ads to reach a wider audience with targeted ads. Read more about launching a successful Facebook ad campaign here.


Twitter is an excellent way for businesses to make their presence known online. Plus, it lets customers provide feedback or ask questions about your company in real time. However, the key to success on Twitter is ensuring you take advantage of its features by providing exciting content that keeps people talking. This could mean featuring special promotions or giveaways, plus staying active by retweeting new items and other information related to your industry.


Instagram is a visual social media platform with over 800 million monthly active users. Businesses can use Instagram to share photos and videos of their products or services. Instagram also allows businesses to run paid ads, a great way to reach a wider audience.


LinkedIn is a social media platform designed specifically for professionals and businesses. LinkedIn has over 500 million members and is an excellent platform for businesses to connect with other businesses, find new employees, and share content. LinkedIn also offers paid advertising opportunities for businesses that want to reach a larger audience. Read more about leveraging LinkedIn for your business today.


YouTube offers a platform for companies to get their messages out there creatively, making videos that showcase products, services, or mission statements. Moreover, businesses can also create podcasts and discuss topics related to their business – not only reaching potential customers but inspiring industry conversations too.

When it comes to finding the best social media platform for your business, it all depends on the type of company you are in and the goals you have. If your goal is to increase brand awareness, platforms like Facebook and Instagram have proven incredibly effective. Twitter and LinkedIn can help you stay connected with customers and build relationships, while YouTube allows you to create videos that target specific markets. Don’t limit yourself to just one platform – there are so many options available these days – but also make sure you keep yourself manageable. Try putting all your focus into two or three of the most popular social media channels and then measuring impact as you go along.

If you still need to figure out which networks are right for you or how to get started, don’t worry. We can help. At EZMetrics, we offer various services that can take the headache out of digital marketing for you so that you can focus on running your business. So feel free to reach out—we’d be happy to chat about your specific needs and goals.