Skip to content

Using LinkedIn to Expand Your Business

Written by Jacob Salem

Are you a business owner looking to expand your reach and increase visibility? With the power of social media, it’s easier than ever to make connections that can help you grow. LinkedIn is one of the best tools for professional networking. It can also be a reliable source of new clients if you utilize it properly! 

In this post, we’ll go over how to create a compelling profile, join suitable groups, create content that resonates with users, get in touch with influencer, and give tips on maximizing your presence on this popular platform. Keep reading to discover the steps on how LinkedIn can become a cornerstone in helping grow your business!

1. Create a Company Page 

One of the best ways to use LinkedIn to expand your business is to create a company page. It promotes your business and attracts new customers or clients. You can also use your company page to share information about your products or services, post updates, and even offer special deals or discounts. 

2. Join Relevant Groups 

Another great way to use LinkedIn is to join relevant groups. There are several groups available on LinkedIn that are related to companies in your industry. This is a great way to connect with potential customers or clients, and get advice and tips from other business owners. 

3. Use LinkedIn Ads 

LinkedIn also offers some advertising options that you can use to promote your business. For example, LinkedIn ads can target specific demographics, interests, or job titles. This makes them an extremely effective way to reach your target audience and expand your business. 

4. Connect with Influencers 

Another excellent way to use LinkedIn to promote your business is to connect with influencers in your industry. These people might have a large LinkedIn following and can help boost your products or services to their audience. By connecting with influencers, you can reach a much larger audience and attract new customers or clients. 

5. Participate in Discussions 

Finally, you can use LinkedIn to promote your business by participating in discussions on the platform. It is a great way to get exposure for your business and show potential customers or clients that you are an expert in your field. You can also use this as an opportunity to answer questions customers or clients may have about your products or services.

Now that you know a few ways to use LinkedIn to expand your business, it’s time to get out there and try it. These strategies will help you connect with more people in your industry, which can lead to new opportunities for your business. And if you need any help along the way, EZMetrics offers professional guidance and development services that can take your business to the next level. So contact us today to learn more!


2-Day Training Event

February 22nd & 23rd | 9:00 AM – 5:00 PM | The John Hancock Center |
Limited Space: 8 Seats Left | MSRP: $697 | Special Price Inside!