5 Tips for Business Leaders

Good business leaders practice their leadership skills. No one is born knowing how to be a leader. However, in business, it is essential to practice leadership skills. Often, your business will need a leader to step up and make crucial decisions. Other times, you’ll need to appoint someone to take over specific tasks and lead smaller teams.

If you’re in business and have a team working under you, you need to read this blog about being a great leader. Take these tips to heart, and always keep learning and growing as a leader.

Appoint Sub Leaders

A good leader will notice when people on their team show leadership. Think about how your business is structured and the daily tasks. Is there someone that stands out as reliable, intelligent, and has strong morals?

The type of leader your staff will respond to best is already someone they go to for advice or to discuss problems. Every department deserves a leader who can provide space for your team to ask questions and discuss issues.

Train Your Replacement

Your business will always need you. However, you can’t be a good leader if you’re always running everything and working yourself too hard. Make sure you have someone who can take over your duties if you need to take a break, a vacation, or be out for any reason for an extended time.

It’s important to teach someone on your team everything you know because they’ll feel acknowledged for their skills and more confident working with you. And you’ll get to take time off when you need it to stay sharp and energized!

Always Be Teaching

On that note, get into the mentality that a good leader is also a good teacher. Everyone has the potential to succeed if they feel they have the skills to do the work.

Recognize who on your team wants to learn and is always willing to learn something new. Those people will be great leaders in the future of your business. They may need some teaching to become an expert, but if they’re willing to learn, they’ll be able to do anything they want.

Being Kind Is Not Always Nice

Get comfortable having hard conversations with your team. Being kind does not always mean you are being nice. When you’re being kind, you can tell people like it is without sugar-coating. Honest communication may hurt their feelings. Sometimes people need to be told they’re not living up to your expectations, even if it is hard for them to hear.

Communicate what you expect from your staff to make your business the best and run smoothly every day. Use a calm tone of voice and be aware of your body language. Your team will get the message and still feel respected.

Speak From Personal Experience

Lastly, the best way to show your team you’re trustworthy and approachable is to speak from your personal experience. Admit your mistakes when you make them and share your triumphs and failures. Then, when others see you’re comfortable talking about yourself, you’ll seem relatable, and they’ll feel more comfortable sharing with you.

Leaders in Social Media Marketing

EZMetrics works with all kinds of businesses to market on social media. We’re happy to talk with you anytime about expanding your business, growing your customer base, and getting more leads through online marketing. So book a call with us today!

How Local Service Ads Can Help Your Business Grow

Local Service Ads (LSAs) are an emerging tool for connecting businesses with customers in their area. LSAs are interactive listings found on Google, that help businesses stand out from their competitors and drive quality leads. This blog post will explain who Local Service Ads are aimed at, how to set up a campaign, and what strategies you can use to maximize the effectiveness of your Local Service Ad campaign.

Who is Local Service Ads Aimed At?

Local Service Ads provide businesses with an effective way to reach customers in their area who are ready to buy. If you offer services within a certain geographic region, such as plumbing or pest control services, then LSAs may be worth considering for your business.

How To Set Up A Campaign: Setting up an LSA campaign involves creating an ad profile on the Google My Business platform and selecting your services. You’ll need to ensure that your contact information is accurate and that your business is categorized correctly so potential customers can easily find you when searching for related keywords. Finally, you’ll have to add payment information before your ad goes live.

Using Strategies to Maximize Effectiveness: Once your LSA is up and running, there are several strategies you should consider to maximize its effectiveness. For starters, pay attention to the keywords people use when searching for local services online—make sure those terms appear in your descriptions and titles. Additionally, take advantage of the review system by actively responding to customer feedback and encouraging customers to leave positive reviews—this will help boost your visibility in search engine results pages (SERPs). Finally, ensure that you keep track of performance metrics like impressions and impressions converted into clicks over time so you can better understand what works best when generating new customers through LSAs!

By taking advantage of Local Service Ads, businesses can expand their reach in the local market and target potential customers with tailored messaging. With some strategic planning and creative thinking about how best to utilize LSAs for maximum benefit, any company can leverage this powerful tool to attract more customers, gives them a competitive edge!

If you’d like help maximizing your ROI from all digital marketing efforts, our team at EZMetrics.com is here to help. Book a call with us today and start achieving better results!

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

How to Create an Effective Marketing Strategy for Your Business

The best marketing strategies will enable businesses to maximize their reach and turn potential customers into long-term, loyal advocates. But coming up with a comprehensive strategy takes time and expertise—two things many businesses are short on. Fortunately, there are some key tips you can use to create an effective marketing strategy that will help your business grow.

1. Know Your Audience – The first step to developing a successful marketing plan is knowing who you’re trying to reach and understanding what motivates them. Consider factors like age, location, interests, gender, and behavior when crafting your audience profile so that you’re targeting the right people with the right message at the right time.

2. Identify Your Goals – Before going any further with your plan, it’s important to ask yourself what you hope to achieve from your efforts. Are you looking to increase brand awareness? Generate more leads? Increase customer loyalty or improve customer retention rates? Once you have a clear picture of what success looks like for your business, set specific objectives that will help you measure progress along the way.

3. Develop Your Message – Now that you know who your audience is and what goals you have in mind for your marketing campaign, it’s time to start creating a cohesive message for them. Think about how your product or service solves their problems and make sure that your messaging positions it as such—talk about benefits rather than features whenever possible!

4. Leverage Multiple Channels – Nowadays, consumers don’t just use one medium when researching or interacting with brands—they switch between different channels throughout their journey. As such, it’s important to ensure that all of these touchpoints convey the same message in order to build a strong connection between your business and its customers or prospects. This means having an optimized website as well as active social media accounts where appropriate conversations can be had and content can be shared regularly—both of which should take into account each channel’s unique opportunities and limitations!

5. Track & Measure Results – Finally, tracking the success of each element of your strategy will help you determine which tactics are working best for reaching those objectives so that adjustments can be made accordingly. Track data such as user engagement metrics (likes/shares/etc), conversions (calls/leads), website traffic analytics and more so that you always have accurate numbers on hand when making future decisions about how best to run campaigns moving forward!

By following these tips for creating an effective marketing strategy, businesses of any size can craft plans tailored towards achieving desired outcomes while keeping costs under control—ultimately setting themselves up for success in whichever area they wish to pursue!

Ready to take your success journey to the next level?

Join my weekly coaching program at https://www.ziglarsguru.com/weekly-coaching and unlock your full potential!

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

P.S. Proverbs 16:3 reads: “Commit to the Lord whatever you do, and he will establish your plans.”

This serves as an encouraging reminder that when we entrust our plans to God, He will provide us with guidance and support.

How to Create and Launch a Successful Facebook Ad Campaign!

Creating a successful Facebook ad campaign can seem daunting, but it doesn’t have to be. With the right knowledge and resources, you can use Facebook Ads to reach new customers, increase sales, and grow your business. In this blog post, we’ll discuss what a Facebook Ad is, how it works, and how you can get started creating ads for your business.

First things first – What is a Facebook Ad? A Facebook Ad is an advertisement that appears on the social media platform as part of a paid advertising campaign. Ads are targeted to specific users or customer groups based on their interests and demographics. By understanding your target audience, you can customize your ad content specifically for them.

Once you know who you want to target with your ad campaign, the next step is determining what kind of message you want to communicate in the ad. It’s important to develop a clear objective for each advertisement so that when someone clicks on it they understand exactly what action they should take. This could encourage users to visit your website or sign up for a newsletter or special offer.

Once you have decided on the content of your ad and its objective, it’s time to create it! To do this, most users rely on Facebook’s Ad Manager tool which provides powerful tools for creating personalized ads as well as setting targeting criteria and budget limits. When building an ad in the Ad Manager be sure to include high-quality visuals along with compelling copy that speaks directly to your target audience.

When it comes time to launch an ad campaign you need a budget! Fortunately, with Facebook Ads, there isn’t any start-up cost so all you need is an account with money ready to go (which means making sure payment information is entered). You also need to determine how long your ads will run and set a daily budget limit as to not overspend by accident over the course of several days or weeks if needed.

Once everything has been launched it’s important to track how campaigns are performing so that changes can be made if necessary such as targeting different audiences or adjusting budgets accordingly during peak times when more people may see ads due to higher activity levels in certain demographic areas than others at certain times of day or week related patterns arise from tracking the performance of various campaigns over time.

Facebook Ads provide businesses with an effective way quickly reach vast numbers of potential customers all around the world without having invested large sums upfront just to create one simple advertisement! When used correctly they help small businesses build brand awareness and drive sales – something every successful business needs in order to thrive in today’s competitive digital landscape!

If you’re ready to take your Facebook Ad campaigns to the next level, and want Click By Clickk and Step By Step Instructions on How to Create a Facebook Ad in Facebook Ads Manager, then enroll in our course for 30 days free at https://www.ziglarsguru.com/best-offer! Unlock all the tips and tricks you need to create successful campaigns that maximize your return on investment.

And in all things, Trust in the Lord, as the scripture says, “Trust in the Lord with all your heart and lean not on your own understanding; In all your ways acknowledge Him, and He shall direct your paths” (Proverbs 3:5-6).

Sign up now and get started today!

Many Blessings,

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

How to Make Money Online

Making money online isn’t as complicated as it may seem. With the right tools, strategies, and dedication, you can turn your passions into a source of income that lasts. There are dozens of ways to make money online, but in this blog, we’ll focus on four tried-and-true methods for earning an income from the comfort of your own home.

First, there is blogging. Although blogging does require time and effort upfront, it has amazing potential for generating sustainable income down the line. With a combination of targeted SEO optimization and high-quality content creation, bloggers can build loyal readerships over time and draw in higher levels of advertising revenue with each passing month.

Second is affiliate marketing. Affiliate marketing is a performance-based system where you earn commissions for referring customers to products or services related to your niche. The key to success here lies in finding reliable affiliate programs and utilizing them effectively through email campaigns, social media posts, blog articles, or other creative content promotion techniques to drive traffic towards your partner links – ultimately achieving greater Commission rate payouts and larger profits overall.

Third is dropshipping. If you have experience with ecommerce stores or logistics companies like Amazon FBA then dropshipping could be the perfect way for you to make money online by leveraging existing supply chain connections while avoiding the costly overhead associated with inventory storage and fulfillment processes – resulting in vehicle margins with every sale made!

Finally, there is digital product creation: creating digital products like software, webinars & courses that can be sold as downloads from your website or shared via app stores like Google Play & iTunes Store – allowing you to tap into new markets without having any physical products shipped out! This business model offers great potential for high earnings due to its low cost structure & scalability options available through automated sales systems & customer relationship management tools (CRMs).

No matter what method works best for you when making money online; there are countless opportunities available today at your fingertips if you know where to look! Keep researching proven strategies & tactics used by successful entrepreneurs before getting started on the path towards financial freedom – hard work always pays off!

No matter what method works best for you when making money online, don’t forget to keep in mind the words of Proverbs 13:11: “Wealth gained hastily will dwindle, but whoever gathers little by little will increase it.” With the right strategy and dedication, you can turn your passions into a source of income that will last.

Don’t forget to take advantage of special offers like my weekly group coaching program about business and marketing! Get the insights, tips, and strategies you need to succeed in today’s digital economy – sign up today for the chance to make meaningful changes in your life.

Check it out here: https://www.ziglarsguru.com/weekly-coaching

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

5 Tips to Be a Great Copywriter

Great copywriting is an essential skill for any professional in the marketing or advertising space. Whether crafting compelling advertisements, writing effective product descriptions, or creating engaging emails, developing your copywriting skills can take your career to the next level.

Here are some tips and tricks on how to become a great copywriter.

Start with Storytelling

Brainstorm ideas that could form the basis of a captivating story then craft your message around this narrative structure. This will help create an emotional connection with readers that they won’t soon forget.

Keep it Simple

When composing copy, less is often more. Focus on concisely conveying key messages without bogging down readers with confusing language or excess content – clarity is paramount! Make sure people understand exactly what you mean, even if they’re not familiar with all of the technical jargon associated with the topic.

Know Your Audience

Before beginning a writing project, research who will be reading your message as this will help shape which words and phrases you should use for maximum impact. Consider their age range, interests, occupation, cultural background, etc., to ensure your copy speaks directly to them.

Stay Up-to-Date on Trends

The world of marketing moves quickly so staying aware of new developments in the industry is critical if you want to remain relevant as a copywriter. Follow social media posts related to writing; attend conferences; sign up for newsletters; read industry publications and blogs regularly – each activity will give you cutting-edge knowledge that can be used to set your work apart from others in the same space!

Get Creative

Finally – don’t forget about having fun with it! Copywriting is actually quite creative so put your imagination into overdrive when coming up with concepts or spinning existing ideas into something fresh for readers – this can make all the difference between an OK piece versus one that is truly exceptional!

By taking these steps and utilizing these tips, aspiring copywriters can develop their skillset in no time and start producing first-class content their readers will love!

Jacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

How to Create an Online Course that Sells Like Crazy: Your Step-by-Step Guide by Jacob Salem

Creating and launching a successful online course has become increasingly popular in recent years, as more people are taking advantage of the benefits of digital learning. Whether you’re a novice or an experienced entrepreneur, developing and marketing an online course that sells can be quite profitable.

There are several strategies and steps you need to take in order to create an online course that will attract buyers. In this blog post, we’ll explore how to create an online course that sells like crazy!

Market Research

First, it is essential to conduct market research when creating your digital product. Take time to find out what potential students need to learn in order to successfully complete their goals. Research current trends, assess competitors’ products, and make sure there is a demand for what you want to offer.

Knowing your target audience and understanding the needs of potential students is essential before creating the content for your online course.

Platform or Software

Second, you’ll need to decide which platform or software you will use for delivering your online course content. There are many tools available for creating interactive courses such as videos, quizzes, audio files as well as worksheets or downloadable materials.

Consider factors such as user experience, scalability, cost and complexity when selecting the right platform for hosting your online course content.

Structure Your Course

Third, determine how you will structure the curriculum or lesson plan of your online course. The key here is ensuring the lessons progress logically from one topic or theme towards another in order for learners to gain an understanding of the subject matter in its entirety by the end of the program.

Think about how often students should access content and if supplemental material should be included along with audio/video elements and PDFs depending on what they’ll be most likely interested in consuming.

Provide Samples

Fourth, build anticipation among potential customers by providing them with samples of some topics they can expect from your online course prior to its launch date — this can include snippets from video lectures or handouts from certain modules — so that they can understand precisely what they’re paying for before fully committing their time and money into buying it.

Additionally, consider promoting free webinars or short classes related to your upcoming program’s main idea so people have something tangible they can experience right away while also sparking their interest even further until its official release date arrives.

Offer Tiered Pricing

Finally don’t forget about pricing plans when selling your product—make sure each tier offers different levels of service so that customers have options available depending on their budget while still covering all costs associated with running a self-hosted course (e-Books/manuals must also be taken into consideration).

Also, make sure payment plans are available if possible since many students prefer buying courses over installments rather than making one full payment upfront before accessing any part of it yet again subsidizing overall cost per student but at least guaranteeing yourself some form of income regardless if someone does not finish all modules associated with his subscription plan after enrolling it.

There are many other considerations but following these tips will help ensure success when setting up an effective online course that sells like crazy!

Do you want help launching your online course?

Book a Call with my Team at EZMetrics.com; we can handle all the heavy lifting!

Many Blessings,

Jacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?

Tap Into the Power of Google Ads: Attract New Customers and Increase Sales

Google Ads is an essential tool for any business that wants to reach more customers and increase sales. From increasing visibility in search engine results to helping you capture qualified leads, Google Ads has revolutionized the way we manage our digital marketing campaigns.

In this blog post, we’ll discuss some of the key features and benefits of using Google Ads and provide tips on how to set up a successful campaign from the ground up.

Reach More Customers and Boost Your Bottom Line

Google Ads is an all-in-one platform that can help you reach more customers and boost your bottom line. It works by bidding on keywords related to your products or services and displaying ads based on what keywords users are searching for. This creates a targeted approach to attracting qualified leads and helps ensure that you don’t waste time or money on irrelevant traffic.

Plus, you can use data from your campaigns to optimize ad performance over time. With comprehensive analytics tools, you can monitor the performance of each keyword and adjust bids accordingly, as well as track impressions, clicks, and conversions.

Boost Visibility in Search Engines

Boosting visibility in search engine results is one of the major advantages of using Google Ads. By optimizing your website’s titles and meta descriptions with relevant keywords, you’ll be able to appear higher in search engine results—putting your brand front and center when potential customers are looking for solutions like yours.

Also, if you create ads for specific products or services offered by your business, people who click on them will be taken directly to relevant landing pages—ensuring an easier path for conversion.

Create Campaigns With Clear Objectives

The key to success with Google Ads lies in setting up campaigns correctly from the start; otherwise, you could end up spending money without getting any tangible return on investment (ROI). When creating campaigns, it’s important to have clear objectives before selecting which channels or targeting options best fit those goals—for example: do you want more website traffic? More leads? Or more conversions?

Once that’s established, it’s time to decide which ad format makes sense for each campaign; each type serves different purposes while working towards achieving similar outcomes. Choose carefully so that each ad appeals specifically to its target audience—this includes customizing text ads with the right keywords so they appear in searches more often than others that are related but not as relevant.

It’s also wise to take advantage of automated features such as bid strategies so that campaigns adjust budgets according to optimal performance metrics; these helpful tools make it easier for businesses with limited resources or experience with running ads to manage larger budgets without extra effort from their end.

Track and Monitor Your Analytics

Lastly, tracking progress is equally important when running Google Ads campaigns; monitoring impressions, clicks, cost per click (CPC), cost per sale (CPS) or other metrics allows you to see which efforts are paying off so adjustments may be made accordingly if needed. Regularly tracking performance also provides valuable insights about customers buying behaviors which can help inform future campaigns so they’re better tailored for maximum impact.

Your Digital Marketing Strategy

Google Ads offers a powerful range of features designed specifically for businesses aiming at boosting visibility in search engines at scale while managing costs effectively over time—so there’s plenty of reasons why it should definitely be part of any digital marketing strategy!

Whether targeting customers via contextual search terms or re-engaging past visitors with remarketing ads , Google Ads provides incredibly detailed analytics data plus technical support which make every step of managing a campaign easier than ever before!

So get ready to grow your business today – maximize ROI with Google Ads now!

5 Ways to Grow Your Business in 2023

Growing your business can be difficult, but it doesn’t have to be. As the new year approaches, you’re probably thinking about how to continue growing your business. Here are a 5 ways to keep your company moving forward.

Give your website a thorough review.

It’s a good idea to review your website with a critical eye every once in a while. You’ll notice things you can improve on every time you go over your website. Try to use your website like you were a customer. Your website should be easy to navigate and have simple call-to-action buttons. In addition, your website needs to be appealing and professional and have fast loading times to convert more visitors into leads.

Focus on using SEO on your website.

Another way to gather organic traffic to your website is to utilize SEO strategies. Before starting a social media campaign, email marketing, or other marketing tools, you need to ensure your website is optimized for search engines. First, research keywords for your business and local for your area. Then, use your primary keywords in your website content, titles, and landing pages.

Put effort into building your brand and telling your story.

The foundation of your business is your brand. Your story and success will be how customers relate to you and learn to trust your company. Therefore, it’s important to tell your brand story to connect with your target audience. The most effective way for people to learn about your business is to talk about your business in a story.

It’s natural for people to learn through stories, and it’ll form a lasting and memorable impression. So include an “About” section on your website and have a page telling your brand story. Include major milestones, photos, videos, and the history of your company.

Post on social media consistently.

Social media is one of the most effective ways to market your business. You can reach your target audience and drive traffic to your website by posting regularly and consistently. Unfortunately, one of the biggest mistakes businesses make when they start posting on social media is to use it sparingly or only for important announcements.

Social media platforms work best when accounts post nearly every day. Use professional-looking, quality visuals to attract attention. Keep your captions concise and relatable. Paid ads can take your posts even further to reach users in your area who may be interested in your products or services.

Show off your expertise.

With so many businesses utilizing social media marketing, other accounts probably use the same marketing strategies as your business. Therefore, you can build a positive online presence and reputation by proving your expertise.

The easiest way to establish your expertise and explore your niche is to engage in discussions on social media, community forums, or Facebook groups. Another way is to write blogs with helpful information on topics in your niche.

Gain the guidance your business deserves.

This social media marketing can take a lot of time and effort. So take the guesswork out of social media marketing with EZMetrics. We can help you target the right audience, use social media to grow your business, and keep you from stressing about your social media strategy. So stop guessing what to do and chat with our experts today!

Secrets of Closing the Sale

It takes work to do well in sales and not just work on your professional skills. To interest your potential customers and earn their trust, you must always work on yourself.

Some of the best sales techniques are not new to the field but are tried and true methods. Here are 5 secrets to getting better sales from one of the best, Zig Ziglar, as written in his book “Secrets of Closing the Sale.”

Have Integrity

Zig Ziglar starts his book with the conviction that “professional sales requires the highest degree of integrity.” Integrity is doing what is right, having strong morals, and being honest. If a salesperson does not show a solid ethical backbone, customers can tell they are being sold something that isn’t useful to them or is overpriced

Zig’s life philosophy is that you can have everything you want if you help enough other people get what they want. A salesperson with integrity helps others get what they need for a fair price. When your objective is to ensure the customer gets good value, you’ve started a relationship with a customer who will help you find more like-minded customers.

Believe in What You Sell

You have to believe in what you sell and be enthusiastic about it. When you honestly believe you are offering your customer the best, you know the customer is winning by purchasing. And then you win, too!

Start by getting a good picture of what your customer wants, then show them how the product or service will make them get what they want and make their life easier. Customers can tell if a salesperson is selling something that goes against their best interest, and they’ll be quick to say no.

Be Enthusiastic

People can tell when you’re not enthusiastic about what you’re selling. You’ll come across as positive and honest when you genuinely feel like you want to be at work, getting to know your customers, and sharing the great things about your product or service. Positive energy is contagious

When you are enthusiastic about what you sell, your customers will be excited about buying, too. So think of not only selling products and services but selling them your enthusiasm as well.

Don’t Give Up

Zig Ziglar says that the best salespeople are a little hard of hearing, meaning they don’t understand the word “no.” When a customer objects, they don’t give up right away. A persistent salesperson believes the customer needs to know more about the benefits before deciding.

What creates success is making small changes every day. Putting in a little effort every day can lead to significant results at the end of the month. Make a list at the beginning of your day with 3 things you want to accomplish. Refrain from overloading yourself with too much, or you’ll feel like a failure. Set yourself up for success!

Make Your Health a Priority

Zig believes spiritual health is essential for a salesperson to practice regularly. Along those lines, taking care of yourself will show your customers that you look and feel your best. That reflects in their willingness to trust you and believe in you.

Make sure you spend time eating healthy, staying hydrated, getting enough sleep, and being physically active. Customers will respond better to salespeople with good energy and a positive mindset.

With EZMetrics, you can get all the secrets to closing the sale and learn how to find and target your customers online. Call us today to learn more about how we can help you grow your business!