One of the most common questions we get asked at EZMetrics is how in the world we grow the Zig Ziglar Facebook page from 1.2 million to nearly 6,000,000 followers completely free!?
This case study blog post will explain exactly how we did it, highlight some other tips and strategies for using social media to grow your business, and teach you how to create a content marketing strategy that will actually make you money!
The Power of Consistency:
Consistency is key when it comes to growing your presence on social media, especially when you’re aiming for huge numbers like the ones seen by Zig Ziglar. For them, posting four times per day was the recipe for success—they were able to reach a wider audience more often, leading to increased engagement and more followers over time. Each post reached nearly 100,000 people and it was easy to see that the lifespan of a post was 4 to 6 hours, meaning, however many people it reached in that timeframe was the total amount of people it was going to reach for free, so we increased the volume of the post to increase the organic reach.
Quality Content Is King:
Once you have a consistent posting schedule in place, you need quality content that resonates with your audience. The posts on Zig Ziglar’s page feature compelling visuals and stories that inspire and motivate readers—something you should be aiming for if you want to get noticed!
Engaging With Your Audience:
Interacting with your followers is essential for developing relationships and creating loyalty among existing fans. One thing that we do well is responding quickly and thoughtfully whenever someone comments or has a question about the content. Doing so not only fosters goodwill but also makes people feel valued and appreciated—profoundly important elements in building a strong community around your brand.
Once you have a better idea of your audience, start brainstorming ideas for content that will engage them—visuals, dynamic titles, stories, quotes, and helpful information that will draw people in. Remember that quality always trumps quantity when it comes to having an impact on social media!
Utilizing Other Platforms For Maximum Reach:
While focusing on one platform exclusively can be effective in growing an audience, great businesses should use multiple social media networks as part of their growth strategy. By sharing content across different platforms like Twitter, Instagram, LinkedIn, and Pinterest, you’re able to reach more potential customers than if they were stuck with just one network alone.
Part Two:
Social media content marketing is one of the most powerful tools in a business’s arsenal when it comes to reaching new customers. It gives companies the opportunity to share their message on multiple platforms, creating relationships with potential customers and building a strong online presence. But if you want your efforts to be as successful as possible, you need an effective strategy in place.
Here’s how you can create yours.
Research Your Audience:
Understanding who your target audience is and what kind of content they usually consume is key to creating a successful social media content marketing strategy. Researching their likes and interests will help you tailor posts that are more likely to attract them and resonates with them.
Create Engaging Content:
Once you have a better idea of your audience, start brainstorming ideas for content that will engage them—visuals, dynamic titles, stories, quotes, and helpful information that will draw people in. Remember that quality always trumps quantity when it comes to having an impact on social media!
Try Out Different Platforms:
Every platform has its own unique features that can be leveraged for different kinds of content; this provides marketers with unlimited opportunities for creativity and experimentation with different ideas. For example, Instagram Stories allows businesses to post temporary images and videos quickly; Twitter Polls can generate discussion amongst followers; and infographics are great for sharing stats or data via Pinterest or LinkedIn.
Leverage Paid Ads & Promotions:
When used correctly, social media ads can reach huge numbers of new people—especially if you use laser-focused targeting options available on most networks like Facebook or Instagram. Additionally, consider sponsoring a popular influencer or running promotions like giveaways through sponsored posts or hashtags—all great ways to give your business the exposure it needs!
In conclusion, developing an effective social media content strategy doesn’t happen overnight. You should take the time to research your target audience, create engaging content tailored specifically for them across different platforms, leverage paid advertising strategies whenever possible, and monitor the results so you know what works best for your business over time.
Do you want help with your social media strategy?
We can do it for you at https://services.ezmetrics.com/social-media
I would love to coach you at https://www.ziglarsguru.com/weekly-coaching
Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer
Many Blessings,
| Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com |