1. Create an Engaging Subject Line: When looking at your open rate, the subject line means everything. It is important that you intrigue your potential customer’s eye with a short phrase that makes them want to open your email. Companies have been using email marketing for years, but in some ways, they have failed to progress with the times. In your subject line, it is very important that you do not use all capital letters. This makes it more likely that your email will be sent to spam. A way to combat low open rates is by create interesting subject lines. This can be done in countless ways! You will have to use trial and error to find out what works best for your email list. A few ways to increase your open rate is to start a conversation within the subject, making the email look more personable. You can follow that conversation throughout the entirety of the email. Use a deadline alluding to urgency and instilling the fear of missing out. You can create a funny pun or joke, but make sure it does not go over the reader’s head. Lastly, people are drawn to numbers, so including numbers in the subject the email is a great way to make your email more likely to be opened.
2. Optimize Your Timing: Timing has a very large effect on your open rate. Studies have shown that Tuesdays are a popular day to send and open emails. You should try to avoid emails during the weekend. Individuals want to rest on the weekends and your emails may be seen as an annoyance. Timing for every organization will be different so it is important to perform split tests. Throughout other studies that have been conducted, it was concluded that the best time to send an email is late morning to early afternoon!
3. Make Your Emails Personable: When writing an email, it is important that you are seen as a friendly face and not a corporate boss. People are more likely to read emails that are personable. This can be done by customizing your greeting and signature. Additionally, do not speak over your audience – use a vocabulary that your reader can understand.
Keep in mind, most people do not look forward to reading emails. They usually push off reading emails, which is why it is important to create amazing content that your customer will look forward to reading. It is important to be consistent when writing emails so that your customer continues to want to learn more.
At times, it can be discouraging to see a low open rate, but it is important to keep your head up and continue to create more enticing emails! You can bring value to people’s lives through emails, all you have to do is get opened!