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5 Digital Marketing Trends to Look For in 2023

Written by Jacob Salem

As we near the end of 2022, it is an excellent time to reflect on changes in business and online marketing. Looking ahead to the next year, we can get a good idea of where to take our marketing strategies next.

Here are 5 marketing trends to look for in 2023. Stay up to date with all the latest trends in digital marketing, and be smart about where your business is best advertised.

Forms For Data Collection

In a previous blog post, we reviewed all the information about Facebook’s new lead ads. Next year, gathering data through quick surveys will be more effective than ever. Forms are a way to collect information about potential customers and determine what they want in products and services. Then, you can target your ideal audience and market directly to them with Facebook Ads.

Email Marketing Campaigns

A popular way businesses are advertising their product launches is through email marketing. Emails are a great way to inform your customers about upcoming sales, events, and other updates. In addition, everyone has an email address, which is an excellent way to reach a wider audience than on social media.

Video and Visual Marketing

With the rise of social media apps like Tik Tok and Instagram Reels, video has become increasingly popular. As a result, short, eye-catching videos and visuals are all the rage for advertising on social media. Plus, influencer marketing will be even more popular next year, where popular accounts will create media to advertise your products and services.

Live Chats, Feeds, and Events

Live feeds and events have become very popular in the past two years. People worldwide can attend a virtual event, opening up a wider audience for businesses. Live feeds are a great way to make audiences feel included and connected. Also, chatting with customers live can solve their inquiries quickly and make them feel like they have experienced excellent customer service.

Diversity and Generations

As Generation X progresses on their life journey, they will soon become the oldest generation to market to. Generation X are people born between 1965 and 1980. They are the generation after Baby Boomers. Then, Millennials are the next generation and will make up most of the working population as they are nearing age 35-40. Lastly, Generation Z, the people born between 1995 to 2010, is the youngest generation to market to. Marketing to diverse groups of people and different ages can open up your audience to find new prospective customers.

Outsourcing to Marketing Companies

Another strategy to take into consideration in 2023 is to hire an outside marketing expert. At EZMetrics, we specialize in marketing strategy and campaigns to help your business grow and reach your ideal audience. Our experts will work with you to help you understand the market and create a social media campaign that works for your business. So head into the new year feeling confident about your businesses’ growth, and give us a call today to get started!