You can generate more high-quality leads through Facebook Ads that will improve your sales process and target the right customers. When your ad shows on your audience’s feed, they can tap on your post, and a form will appear. Their contact information is already loaded through Facebook, so getting the information you need is easy. They’ll learn more about your business, and it’ll only take seconds for the form to be sent to you.
Get High-Quality Leads
Facebook pre-populates the form so people can submit their phone contact information. It can be time-consuming to fill out forms on such a small screen, and people usually browse their social media on their phones rather than on a computer. Your potential customers will be more likely to complete the form if it’s easy for them to do so. Plus, Facebook ads can integrate their form into your CRM to make it easy for your team to reach out.
Improve Your Sales Process
You’ll be able to choose what information you want on the form and ask for essential information. With Facebook’s ability to target audiences using information like their age and location, high-quality leads are possible. Customize your form to ask the right questions to find out your lead’s preferences, and you’ll be able to determine if they’re the right person to reach out to early in the sales process.
Get Ahead of the Game
It can be frustrating to always reach out to customers first and sift through leads for high-quality ones. Facebook ads can help you target potential customers by tracking their interests and placing your messaging directly on their feed. If their interests match your messaging, they’ll see your ad as they scroll. Once a potential customer fills out the form, you can allow them to call your business or set up a time to talk. People interested in your business and intend to purchase will be more likely to reach out and engage with you through Facebook.
Make Your Ads Stand Out
Your ads should reflect your business’s values and your brand and engage a response. Please keep it simple and don’t include too many questions, or the form will be less likely to be completed. Instead, communicate clearly why their information is valuable and choose as few questions as possible. Whatever your cause is, you can customize Facebook Lead Ads to allow potential customers to sign up for newsletters, request a sample, set up a call, or get more information sent to them.
Digital Marketing Done Right
You don’t have to go it alone. If you’re struggling to manage the social media world, we can help. Our EZMetrics experts can help you create an online campaign to capture quality leads. We use Facebook Ads to help you target your audience and build brand awareness. Your business can snowball with a great social media campaign; we are just one call away!