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Demystifying Social Media: A Beginner’s Guide

Written by Jacob Salem

If you’re a business owner, chances are you’ve heard about social media and how it can benefit your business. However, even if you’re an expert in all things digital marketing, the world of social media may still be intimidating and confusing. To help make sense of social media marketing, we’ve created this guide to demystify social media marketing for newbies. So keep reading to learn the basics of social media marketing so you can start building an effective strategy for your business. 

What is Social Media? 

Social media is a digital platform where people connect online through sharing information, photos, videos, etc. It includes platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. Each has its unique purpose and audience, but all have one thing in common—they allow people to engage with each other from around the world in real time. 

Why Should I Use Social Media? 

Having an active presence on social media provides many advantages for businesses. It helps build brand awareness and customer loyalty, allows you to reach new customers, interact directly with them, and increases visibility for your products or services. If done right, social media can become a potent marketing tool to drive your website or blog traffic. 

How Do I Get Started? 

  • Choose a Platform 

The first step in social media marketing is deciding which platforms to use. Research the various platforms and decide which suits your business goals best. For example, if you’re looking for more engagement, Instagram might be a better choice than Twitter; if you’re trying to boost website traffic, you may want to focus on LinkedIn or YouTube; and if you wish to increase brand awareness, Facebook may be the right platform for you. It helps to create a list of goals before jumping into any platform.

  • Create Content 

Once you have chosen the platforms that are best suited to your needs, it’s time to get creative! Start by creating content topics that will resonate with your target audience and encourage engagement. You should also consider creating content around upcoming holidays or events relevant to your industry. This is an excellent way of boosting engagement and increasing brand visibility. Additionally, ensure that your posts adhere to each platform’s guidelines; for example, Twitter has character limits, while Instagram allows more extended captions and hashtags. Leveraging your social content with paid advertising on your social platforms is a great way to rapidly expand your audience and gain new customers. 

  • Engagement 

It doesn’t stop at content creation—engagement is vital when it comes to effective social media marketing. Make sure you respond promptly when someone interacts with one of your posts; this shows users that there is an actual person behind the account and builds trust in your brand. You can also engage with other accounts by commenting on their posts or sharing their content with proper attribution. This helps build relationships within the online community and expand your reach organically. 

Getting started on social media can seem daunting. Still, once you understand what it’s all about and try to create quality content tailored to your business’s needs, you’ll see why investing in this powerful tool is worth it! And to make it easy for you, here at EZMetrics, we offer services that can take the headache out of digital marketing and help you reach your goals quickly and effectively. So schedule a call today to get started!