Each one of us has the ability to sell our expertise, but how do we do this? Throughout our lives, different events have occurred that shape us into the individuals that we are today. These experiences make us become more knowledgeable in a variety of topics.
Think of one topic that you excel in; this means that you know something that not everyone does. You have ability to teach and inspire others, best of all you can create your income while doing it!
You have untapped knowledge in your brain, you have the ability to vocalize your thoughts, now all you need is an audience. It is easy to get run down by pitching your amazing product to anyone that will listen if you’re constantly being rejected. Yes, you may get lucky and find someone that is willing to buy your product but, at what cost? Most speakers are pitching to the wrong audience.
Let’s think about this more…
If you are selling a self help motivational service, you would think you should pitch your service to struggling individuals that are not prospering financially. The reasoning behind this would be that your product will help encourage the individuals to make their goals become a reality. If you are thinking this way, you need to alter your way of thinking. You need to pitch to the wealthy and successful individuals. They have already made it, and they became successful by learning from others.
They made the decision to invest in themselves. The successful individuals will be more likely to buy your product because they have seen it work before in their lives. They are already convinced that self help is a good investment, and if you simply show them how your service will get them past the plateau they’re in so that they can up level their business, the sale is simple. You’re providing a solution who already values what you have to offer.
It is important that we change our way of thinking; we need to think logically on who will PURCHASE your product instead of who NEEDS your product. If you do your research and pitch to the right group of people you will begin to see your sales increase!