People assume that making money from Facebook and Google Ads is something only big companies can do, but this isn’t true. Small businesses can benefit from these SEO tips, too.
Use Relevant Keywords
The first step is finding the best keywords for your site. The main focus of your content will help you find the primary keyword. The primary keywords will be a keyword relevant to your brand, product, or service. When writing website blurbs, blogs, or other social media captions, think about how these keywords will flow naturally into your content.
Create Original Content
The algorithm for search engines like Google works best with original content. So think about writing content that will answer a question a user might have about the topic you’re writing about. Show you’re an authority on the subject, and you’ll become a trustworthy source that people will come back to again and again.
Research Your Competition
Other small businesses in your niche are your competitors, who probably make similar content to target the same audience. Use their methods to inspire you to create content for yourself. Also, analyze their websites and see what works and what doesn’t. Use that knowledge to make your site more accessible and appealing.
Answer a Question
A good way to format your content in search results is to answer a question your target audience would ask. A featured snippet is a short paragraph that will show up on Google and give users some information about your website. They should be helpful, easy to read, and concise. Snippets that ask a question and then answer that question are more likely to get views.
Edit Your Pages
Once your audience clicks through to your landing page, you want them to be able to get the information they are looking for quickly. So edit your page’s copy to be short and to the point. Use direct sentences that don’t drag on. Try to describe your business in the simplest way possible.
Utilize Titles and Subtitles
The title is the first thing your audience will read on your site. Ensure the titles are impactful, as users will decide early on if they want to continue reading. Keep your title short, between 30 and 60 characters. You also have a space for a subtitle or a longer description. Keep your subtitle to under 160 characters. It’s best to include your target keyword. Lastly, consider what makes your business unique when creating your titles and ensure each page has a different title and subtitle.
Choose Good Graphics
Graphics and images can help show users what your business is all about. But, if the images and graphics are for your website, they can detract from your overall professional appearance. Make sure you use an image size that works best for your page. If it’s too big, it could slow down loading times. Instead, use images that make sense with the context on the page.
Your Business Success
Your SEO strategy can have an enormous impact on the success of your business. SEO factors into how easily your potential customers can find your business online. You want good SEO strategies so you’ll appear on the first page of search results. 75% of users don’t look past the first page of Google.
Experts in digital marketing can help you create the best strategy for your business. Contact EZMetrics today to learn more about how we can help you!