Category: Uncategorized

5 Ways To Generate Leads Online

These days, businesses can advertise their products and services in more places than ever. As a result, online advertising is a great way to generate leads. The tried and tested methods of outbound calls, and emails are one way to generate leads that will always be successful. If you have yet to try online marketing or are thinking about it, here are 5 ways you can get started on generating more leads and tap into online marketing opportunities.

SEO

Your Search Engine Optimization, or SEO, is everything on Google. Your prospective customers will be searching to find out information or solve a problem they have. You can optimize your SEO so those people can find your business at the top of the list. Unique keywords will help your link appear in searches that include the exact keywords. In addition, those keywords that pop up on your website, blogs, and social media posts will boost your SEO.

Content

Sharing engaging content is a great way to get leads to your landing page. Valuable and informative content will hook your target audience. You’ll need to create and distribute content so it is easy to find. If your content solves a problem and provides relevant information, they’ll likely follow through with your call to action. Think about blogs, newsletters, and social media posts. Through the free content, organic traffic can snowball into paying customers over time.

Social Media

Social media platforms are one of the best ways to share helpful content and entice your followers to head to your website. You can offer promotions, share a call to action, and spread information about your product or service. Often, prospects will browse through your social media posts before checking out your website because it is an easier way to get the information they’re looking for and reach out if they have questions. So, make sure your posts are current and relevant.

Blogging

Starting a blog is perfect for attracting organic traffic from multiple sources, like search engines. If you want to start a more straightforward content marketing strategy, consider including a blog page on your website. You can create short blog posts that have keywords for your target audience to search for you. You’re the best source for your business and know the most about your industry. Also, include a call to action at the end of the blog to encourage readers to reach out to you.

Paid Ads

Last but not least, paid ads on Google and Facebook are the best way to generate online leads. Paid ads will target the audience most likely to buy your product or service, expand your reach beyond organic exposure, and work faster for you than the previously mentioned methods of online advertising. A digital marketing service can take care of creating an ad campaign for you so you can expand your reach without putting in more effort.

Get in touch with the digital ad professionals at EZMetrics today to start generating more leads!

Why Businesses Need a Social Media Campaign

Social media is excellent for connecting with friends and family, getting news and updates, and sharing funny memes. Also, social media is great for business!

Here are the top reasons to create business social media accounts and keep them active.

Main Goals of Social Media Marketing

Marketing on social media will look a bit different than posting on personal accounts. The main goal of marketing is not only to make people aware of your business and influence their behavior. Social media is a popular place to increase brand awareness and communicate with your customers, and it also can be a source of revenue for your business. Social media can help increase traffic to your website, boost your SEO, increase leads, and provide an excellent customer experience.

Increase Traffic to Your Website

These days, social media is the primary way new customers can learn about your business. Your business page is the easiest way to show photos and information about your business, products, or services. Also, your posts can use tags to show up in spaces where new customers may be looking for a company like yours. That means more interested customers can find the information they’re looking for right from their smartphones. In addition, your current customers can share your posts easily with their friends to increase your engagement through word of mouth.

Boost Your SEO

You have probably heard of SEO and how it works with google searches. But did you know your social media also affects your SEO ranking? The more clicks you get on your social media to your website, the more traffic you’ll have, which will help boost your rankings on Google. Also, your social media page is a great place to share blog posts or other updates to your website, which will also increase traffic to your site.

Increase Leads

So, social media can inform your target audience and gain traffic to your website, which can increase your lead generation. Another way to increase your lead generation is to show valuable content on your social media profiles. Why would you want to spend time and effort on your content? Your voice can make your business credible to your target audience. Plus, you’ll get more exposure and build brand loyalty over time. Of course, social media is a slow roll. But there’s no limit to how many followers you can earn, and those followers can turn into paying customers.

Excellent Customer Experience

Social media is also a way to create a personal connection with potential customers. The messaging system is the fastest way to respond to customer questions and make your business appear helpful and professional. If you read our last blog on Facebook Lead Ads, you’ll know that customers can use lead ads to quickly fill out forms that give you the information you need to follow up with interested buyers. Your potential customers will be grateful to know that you can communicate with them through social media, and they can quickly get the information they want.

Experts in Social Media Marketing

Even if you’re not an expert on social media marketing, you can use these tips to get started. And once you’ve created your business account, you can reach out to our experts at EZMetrics for help! We will put in the time and effort to create a successful social media campaign for your business, so you can spend more time on the work you want to do and less time worrying about your social media presence.

What can Facebook Ads do for you?

You can generate more high-quality leads through Facebook Ads that will improve your sales process and target the right customers. When your ad shows on your audience’s feed, they can tap on your post, and a form will appear. Their contact information is already loaded through Facebook, so getting the information you need is easy. They’ll learn more about your business, and it’ll only take seconds for the form to be sent to you.

Get High-Quality Leads

Facebook pre-populates the form so people can submit their phone contact information. It can be time-consuming to fill out forms on such a small screen, and people usually browse their social media on their phones rather than on a computer. Your potential customers will be more likely to complete the form if it’s easy for them to do so. Plus, Facebook ads can integrate their form into your CRM to make it easy for your team to reach out.

Improve Your Sales Process

You’ll be able to choose what information you want on the form and ask for essential information. With Facebook’s ability to target audiences using information like their age and location, high-quality leads are possible. Customize your form to ask the right questions to find out your lead’s preferences, and you’ll be able to determine if they’re the right person to reach out to early in the sales process.

Get Ahead of the Game

It can be frustrating to always reach out to customers first and sift through leads for high-quality ones. Facebook ads can help you target potential customers by tracking their interests and placing your messaging directly on their feed. If their interests match your messaging, they’ll see your ad as they scroll. Once a potential customer fills out the form, you can allow them to call your business or set up a time to talk. People interested in your business and intend to purchase will be more likely to reach out and engage with you through Facebook.

Make Your Ads Stand Out

Your ads should reflect your business’s values and your brand and engage a response. Please keep it simple and don’t include too many questions, or the form will be less likely to be completed. Instead, communicate clearly why their information is valuable and choose as few questions as possible. Whatever your cause is, you can customize Facebook Lead Ads to allow potential customers to sign up for newsletters, request a sample, set up a call, or get more information sent to them.

Digital Marketing Done Right

You don’t have to go it alone. If you’re struggling to manage the social media world, we can help. Our EZMetrics experts can help you create an online campaign to capture quality leads. We use Facebook Ads to help you target your audience and build brand awareness. Your business can snowball with a great social media campaign; we are just one call away!

Does your Instagram account need a glow-up?

Your Instagram profile can make all the difference in whether your potential customers follow your business. The first thing people see is your profile and your feed, and the few moments they are looking at your posts determine whether or not they are interested in your products or services.

A fresh new look can help boost your followers and bring traffic to your site. Here are 5 ways to improve your Instagram profile and strengthen your brand awareness.

Update your Instagram Profile Picture

Make sure your profile picture is the best version of your logo. The ideal size for your profile photo will be 110 x 110 pixels. That way, your image will be of the best quality and won’t be fuzzy or stretched. Upload your design at a higher resolution, and you’ll have even better quality at 360 x 360 pixels. Your profile picture shows up in more places than your profile, like on the search results and the stories, and it’s what people associate with your account, so you want to make sure it is clear what your brand is all about.

Edit Your Bio

The bio is the second thing you want to look at on your profile. You have 150 characters to write a short description of your business. The bio is how viewers learn about your business and what your account is all about. Make it short and sweet, and use emojis if they make sense and are still professional. You’ll want to make it clear in your bio a CTA and include the link to your website in the appropriate section.

Create a Visual Identity

An appealing feed will help potential customers follow your business profile. You only have a few seconds to make a “first impression” on Instagram! A visually appealing feed will help make your brand stand out and give your audience a sense of who you are. Colors, quality photos, and easy-to-read text posts can give your feed a professional feel. In addition, the layout and color palette will show your page’s personality and help your business gain brand recognition.

Switch up Your Type of Posts

If your profile only shows one post type, it can limit your engagement—schedule posts like photos, videos, and graphics to get the broadest reach possible. For example, graphics can include text that highlights an inspirational quote or a relatable experience to draw people in, and they can quickly learn about your values in a quick scroll. Also, don’t be afraid to take and share videos. It’s simple to edit together footage in the reels format on Instagram, and you can choose from tons of popular songs that will help get views, too.

Share to Your Story Once a Day

Stories only last 24 hours and are a quick way to share products, updates, and fun information. You can use stories to share videos, photos, graphics, and posts from your feed. There are loads of eye-catching stickers and GIFs to make your stories enjoyable, and you can include music to capture your attention. If you want your stories to stick around longer, use the “highlights” section to pin them to your profile. Anyone who views your profile can go through the stories you saved in the highlights section.

Digital Marketing Made Easy

We help you understand your business and improve your digital marketing efforts. With a social media strategy, online marketing doesn’t have to be stressful. Experts at EZMetrics can show you how to increase your online presence, build brand awareness, and target your audience. So schedule a call today to get started!

5 Habits of Successful Entrepreneurs

If you’re a business owner and you’re doing well, kudos to you! You probably feel like there’s always more you can do. Even if you’re already successful, there’s always room for improvement.

On the other hand, if you’re struggling with keeping up with the demands of your business, there are a few easy things you can do to set yourself up for success.

Either way, these tips will help you grow your business and your strengths.

Stay Up to Date With Your Industry

A business owner needs to stay updated with the latest trends and events that may affect their industry. When you are aware of the world, you’ll be better prepared to set yourself up for success. It is a good idea to sign up for newsletters or take a few minutes to browse the headlines at the start of your day—many businesses market on social media, which is frequently changing. Also, ensure you know if there are updates to the social media accounts you advertise your business on, like Facebook, Instagram, and LinkedIn.

Stick With a Routine

Productive people have a routine they stick with every week. Entrepreneurs especially need a routine to stay on track to accomplish their daily tasks and achieve their long-term goals. It may be helpful to create your daily planner, or there are many you can find and print out from online sites like Pinterest. Then, for every hour, decide what needs to be done, and don’t forget to include breaks. You’ll be more productive in the long run if you step away from your desk every few hours. Also, make a list to prioritize your most important tasks and schedule those at the beginning of the day.

Surround Yourself With Productive People

Once you’ve started being a productive person yourself, you’ll need to make connections with other highly motivated people. Being surrounded by good energy and positive vibes will help you become a better version of yourself. It’s a bonus if you can build a community of like-minded business people and help each other grow as professionals. You may join a group to network like your local chamber of commerce. Or, connect with others online on Zoom or LinkedIn group. Maybe you are more inclined to start your casual happy hour and invite your top 5 acquaintances you feel great being around and would like to get to know better.

Ask For Help From Your Network

After you’ve built a network of friends and business owners, you will want to ask your network for help when needed. Business owners are motivated people who think they can do everything themselves. If you try to do too much, you’ll risk burning yourself out and having to take an extended break to recover your motivation. Remember, you don’t have to reinvent the wheel. Many things influence everyone, and it isn’t wrong to ask for advice or access to research and resources from other business owners.

Be Consistent and Persistent

People want to do business with people who they can count on. Customers wish to have honesty and authenticity in communicating with you before becoming loyal customers. Even if you have the experience, knowledge, and skills to be a great business owner, you may feel like you’re not living up to the hype. Everyone goes through times where they fail, are distracted, or face obstacles that overwhelm them. Find a way to remind yourself of your core principles and values. This will ensure people understand you and your business. What matters to you will also matter to the right people.

Be Successful With Digital Marketing

If you’re ready to take the next step and grow your business, connect with our experts in the field of digital marketing. Be confident you can build your community and execute your plans. We will help you stay motivated, inspired, and informed on today’s marketing methods and more!

5 Tips for Social Media Marketing

No matter what industry you are in, marketing is essential. However, social media marketing is a significant area constantly changing, and it can be challenging to keep up with the newest trends. Here are 5 tips to keep your social media strategy working well for your business.

Research Your Audience

Your marketing budget probably can’t manage accounts on every social media platform, and you may not need to have an online presence on everything. Instead, you’ll want to choose social media accounts that will reach your specific audience, increase engagement, and increase traffic to your site—research your audience’s platforms based on their age, location, and interests. For example, older audiences are more likely to use Facebook, Instagram, and Twitter, while younger audiences use Snapchat, TikTok, and YouTube.

Run Ad Campaigns

Paid social media advertising can result in revenue and grow your audience. Paid promotion is helpful to get visibility because more users in your niche will see your posts. Many businesses with social media accounts are using paid ads; in fact, 86% of social media marketers already use Facebook Ads. If you already have a social media strategy and your accounts are growing slowly, paid advertising can boost your views quickly.

Everything is Content

You probably already know that content needs to be consistent, and users are always looking for new content. But, you may not know that you can recycle content you already have! It can be daunting to be producing a lot of content consistently. To use the work you’ve already done to its fullest potential, choose posts and captions that have been successful and repost them. Try to repost them on a different day or time than the original to get the most people to see your content.

Tell Your Story

To build a better strategy for your business’s social media marketing, you need to be authentic and tell your story. Consumers are very aware of marketing agendas that are sales driven and will not respond well to being sold to instead of educated about your product or service. Telling a story about your brand can make it more memorable and likable. Get creative, and you’ll stand out from the crowd.

Prioritize Analytics

It is essential to perform analytics after a social media campaign to see if your strategy did well or not. However, you don’t have to wait until the end of the campaign to make your analysis. Check often to see what posts do well and which don’t will help you adjust your social media marketing. Your social media platforms often have analysis available to you to see what engagement and views you receive on your posts. In addition, a professional marketer can analyze your social media performance and make your marketing efforts worthwhile.

Grow Your Platform with EZMetrics

Being constantly updated with social media marketing can take time and effort away from your business tasks. Looking for opportunities to stand out from the crowd and analyze ads requires vigilance and an expert eye. To take advantage of your marketing budget and time, EZMetrics can do the work for you. With our experts, digital marketing isn’t stressful, and you can focus on building your business. We can help you increase your social media presence, build brand awareness, create online campaigns, target your audience, and capture quality leads. Plus, we will track and measure your results for you. Schedule a call today!

How to Succeed in Sales

To succeed in sales, you need specific skills and habits. Sales is an excellent career because anyone can be a successful salesperson if they work hard and never give up. To improve your sales skills, you need to set yourself up for success, listen attentively, ask the right questions, stick to your morals, and keep going through the ups and downs.

Here are 5 ways to boost your sales and improve your life to be the best you can be.

End Your Day on a Good Note

Set yourself up for success by ending every work day with a phone call, email, or communication with a prospective customer. It’s easy to get distracted from prospecting with other daily tasks, especially when business is going well. However, getting into the habit of prospecting every day is essential because you’ll have established leads for when times are slow.

Practice Good Listening Skills

Be intentional about listening to other people at work and home. Good listening is a skill that takes practice. We often think of a reply or some response when we’re conversing with someone. Instead, we want to keep the conversation going and show our interest and shared experiences. It takes effort to listen with no other plan in mind.

Ask the Right Questions

When you make a point to come up with questions and find out as much information as possible about your prospective customers, it’ll be much easier to sell. Sharing knowledge is just as important as asking questions because the information you plan to share may not apply to every customer conversation. Find out what the customer is looking for early on, and you’ll be better able to figure out what your potential customers are interested in.

Act With Integrity

To act with integrity is to know your morals and to stick by them in any situation. In sales, your integrity will make your customers trust you instantly. People can sense when someone is being genuine to themselves and will do right by them. To show you have morals, practice presenting your product or service and make your focus on education. Your customers will feel respected that they can make the best decision for themselves after they’ve learned everything they need to know from your sales pitch.

Perseverance Is Key

Like everything in life, sales will have ups and downs. The key to succeeding in sales is to stay consistent and persistent. If your sales are down, don’t get down on yourself and get discouraged. Instead, stay positive and keep pushing until you’re on top again. Spend more time building relationships and reflecting on what makes your relationships with your customers great and loyal. You may not always have big leads coming in, so sometimes you have to focus on what you do have.

EZMetrics Can Help You Stay on Top

While you’re busy perfecting your sales pitch, experts with EZMetrics can help you connect with the right customers. We specialize in creating strategies for Facebook and Google Ads to connect with a targeted audience, and our experts can expand your reach beyond just organic exposure. We do the work for you to spread the word about your products and services far and wide in the online world through Facebook and Google Ads. So schedule a call with us today to learn more about how we can help you boost your sales!

Best Social Media Site for Your Business

So many people use social media today that it has become one of the most common ways businesses advertise their products and services. Here are the top reasons you should use social media for your business and why Facebook is the best site to use.

Social Media Can Help Your Business Grow

Social media is good for business because it helps you connect with your customers and spread the word about your excellent products and services. Also, your followers can share promotions and sales with their friends and followers, making it even easier for your business to find and attract new customers.

When businesses make a point to plan their social media strategy, the benefits will be worth the cost. Even with a small budget, companies can get a boost in views that will bring in prospective customers and build brand loyalty with their current customers.

A solid social media presence boosts your visibility and can improve your search engine results. For example, your profiles will most likely show up on the first page of Google if you have a solid online presence. The first few results are usually ads because that company has a strategy to market online. Plus, if a consumer clicks on your profile, they’ll most likely be interested in your products and services if you have recently updated your page.

Why Facebook is The Best Site for Business

Facebook is by far the most popular social media platform. Last year, Facebook led the rankings with 2.7 billion monthly users. Most users check their Facebook daily and spend, on average, ten minutes scrolling through their feed.

Also, there are 80 million Facebook pages for small businesses. Is your business one of them? Facebook Ads can set your business apart from the pack and reel in your target audience. A successful ad campaign will make your posts seen by your business’s customers resonate best. When you target your ideal buyers, it can drive more traffic to your website.

Every post on social media can turn into a lead. Any consumer that sees your posts could potentially turn into a paying customer. That’s why Facebook Ads are so effective. Facebook Ads are a way to show your posts to specific people you know are more likely to be interested in your business.

Need Help With Social Media Strategy?

EZMetrics can help you target the right customers. We specialize in creating strategies for Facebook and Google Ads to connect with a targeted audience. And our experts can expand your reach beyond just organic exposure.

Why not make your marketing more effective? Our digital ad professionals will create the campaigns for you and support your branding efforts. To learn more, schedule a call with us today!

How to Write a Professional Email

Written correspondence has always been important in professional fields and particularly with people working remotely. A good email gets your message across effectively. We can all improve in written communication, so we make fewer mistakes at work and give clear directions!

To make your emails professional, clear, and concise, so you can sound your best in every interaction and make a good “impression” through writing, here are 6 ways to write a professional email.

Include an Informational Subject

The subject line is essential to the email because it is the first clue to understanding why your contact needs to read your email. Also, the subject allows the person to search for your email if they need to by using keywords. The best subject lines are short, about 6-7 words. Think of the subject line as the topic of your email. You can even write it first, so you set the tone for the body of the email, and you won’t forget to add one. Emails with no subject line are more likely to be deleted or missed.

Start With a Greeting

Start your email with a greeting and the person’s name. Use “Hello” for the first time emailing that person and “Hi” for emails after that. Informal greetings like “Hey” should only be used with co-workers you chat with often. If you use a greeting that is a time of the day like “Good morning” or “Good afternoon,” it could not be appropriate if they are checking their email at a different time. Also, be aware of their time zone if you use a time-based greeting. Lastly, please make sure the spelling of their name is correct, this shows respect, and you have attention to detail.

Introduce Yourself

You can start with an introduction if it’s the first time you are emailing them. Start the email with a short introduction of who you are. State your name, who you work with or for, and your connection to the person you are emailing. An example would be, “My name is…I work with…I will be contacting you about/when…”. If you don’t introduce yourself, it can be challenging for your contact to understand why you are emailing them and what you want them to do.

Make Your Reason Clear

Next, include a sentence or two about why you are contacting them. A professional email will have an apparent reason or question. You can start the sentence with “I am contacting you because…” and then explain what you need. Add whatever task or email you have to the end of the email so it’s the last thing your audience will read. Your message’s takeaway will be the motivator to do the task or respond with your answer.

Choose Your Sign-Off

Your sign-off, or the end of the email, can be simple. The most common sign-offs are “Thank you” and “Sincerely,” then your name and contact information. Use a pre-made signature with your name, contact information, company name, and your role at the company, with your company logo to look professional.

Proofread Before Sending

Last but not least, proofread your email before sending it. Check for spelling and typos. Once you’ve looked it over, your email is ready to send!

With EZMetrics, you get access to benefits like professional guidance. We develop the most cost-effective and feasible ad campaigns for our clients that give them the best chance at long-term success. Book your call now!

Strategies for a Scalable Business

Every business starts with an idea. Big companies have to start somewhere, so even if your business is small right now, that doesn’t mean it can’t grow into a successful and profitable business!

Are you struggling with growing a business? These 5 strategies will help you scale your business and get ahead of the competition.

Build On Your Skills
Collaborate With Others
Invest In Yourself
Plan Your Goals
Create Value

Scaling Versus Growth

Scaling a business is all about how well your business grows and increases revenue. Growth and scaling are similar because they support more profits, customers, and staff. The main difference between growth and scaling is that scaling can deliver more services and products without spending more money.

For example, you may have grown your business by gathering more customers. However, you’ll need a new customer service member to handle the intake of new customers. Scaling means you’ll be able to take all the new customers without needing to hire new employees to cover the workload.

Build On Your Skills

Knowing your strengths and weaknesses is the best thing you can do when growing your business. Don’t be afraid to step aside if you need to and away from certain areas if they don’t fall under your strengths. But, on the other hand, be comfortable not knowing everything, so you always have a learning mindset. That way, you can keep building on your skills and bringing more to your business.

Collaborate With Others

One way to stay motivated is to communicate with other business owners. There are lots of ways to connect with like-minded people! Learning what others are doing will inspire you to keep moving forward and give you the insight you need to tackle any conflicts that come your way. Join groups on social media or set up coffee hours with local business owners in your area, and you can start collaborating with others.

Invest In Yourself

Investing in yourself may sound like building on your skills, and those two ideas are similar. However, investing in yourself is a shift in mindset vital to growing your business. It would help if you were in charge of your schedule, identify talent in your company, and create benchmarks. Then, only you can meet the demands of your business.

Plan Your Goals

Focus on building a solid foundation through strong skill sets, embracing your core strengths, and creating a strategic plan. With a thorough plan, anything is achievable:

Research your business’ competition and evaluate your actions to set yourself apart.
Write a plan of action to get you where you want to be with your business.
Break down each big goal into smaller steps leading you in the right direction.

Create Value

Lastly, to have a scalable business that will continue to grow, you need a service or product that is valuable to a large population of people. It should satisfy a need or provide a solution to a common problem. If there is enough demand for your product or service, that is a good sign you are ready to scale your business. Current trends may impact customer expectations and are something to consider when you start to scale.

If your sales model and processes are working smoothly, and your profit margin looks good, you should be set to scale your business up!

Growing your business can be difficult. But with EZMetrics, it doesn’t have to be. We provide tailor made ad campaigns to bring you results. Schedule your clarity call today!