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Great copywriting is an essential skill for any professional in the marketing or advertising space. Whether crafting compelling advertisements, writing effective product descriptions, or creating engaging emails, developing your copywriting skills can take your career to the next level.

Here are some tips and tricks on how to become a great copywriter.

Start with Storytelling

Brainstorm ideas that could form the basis of a captivating story then craft your message around this narrative structure. This will help create an emotional connection with readers that they won’t soon forget.

Keep it Simple

When composing copy, less is often more. Focus on concisely conveying key messages without bogging down readers with confusing language or excess content – clarity is paramount! Make sure people understand exactly what you mean, even if they’re not familiar with all of the technical jargon associated with the topic.

Know Your Audience

Before beginning a writing project, research who will be reading your message as this will help shape which words and phrases you should use for maximum impact. Consider their age range, interests, occupation, cultural background, etc., to ensure your copy speaks directly to them.

Stay Up-to-Date on Trends

The world of marketing moves quickly so staying aware of new developments in the industry is critical if you want to remain relevant as a copywriter. Follow social media posts related to writing; attend conferences; sign up for newsletters; read industry publications and blogs regularly – each activity will give you cutting-edge knowledge that can be used to set your work apart from others in the same space!

Get Creative

Finally – don’t forget about having fun with it! Copywriting is actually quite creative so put your imagination into overdrive when coming up with concepts or spinning existing ideas into something fresh for readers – this can make all the difference between an OK piece versus one that is truly exceptional!

By taking these steps and utilizing these tips, aspiring copywriters can develop their skillset in no time and start producing first-class content their readers will love!

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

Creating and launching a successful online course has become increasingly popular in recent years, as more people are taking advantage of the benefits of digital learning. Whether you’re a novice or an experienced entrepreneur, developing and marketing an online course that sells can be quite profitable.

There are several strategies and steps you need to take in order to create an online course that will attract buyers. In this blog post, we’ll explore how to create an online course that sells like crazy!

Market Research

First, it is essential to conduct market research when creating your digital product. Take time to find out what potential students need to learn in order to successfully complete their goals. Research current trends, assess competitors’ products, and make sure there is a demand for what you want to offer.

Knowing your target audience and understanding the needs of potential students is essential before creating the content for your online course.

Platform or Software

Second, you’ll need to decide which platform or software you will use for delivering your online course content. There are many tools available for creating interactive courses such as videos, quizzes, audio files as well as worksheets or downloadable materials.

Consider factors such as user experience, scalability, cost and complexity when selecting the right platform for hosting your online course content.

Structure Your Course

Third, determine how you will structure the curriculum or lesson plan of your online course. The key here is ensuring the lessons progress logically from one topic or theme towards another in order for learners to gain an understanding of the subject matter in its entirety by the end of the program.

Think about how often students should access content and if supplemental material should be included along with audio/video elements and PDFs depending on what they’ll be most likely interested in consuming.

Provide Samples

Fourth, build anticipation among potential customers by providing them with samples of some topics they can expect from your online course prior to its launch date — this can include snippets from video lectures or handouts from certain modules — so that they can understand precisely what they’re paying for before fully committing their time and money into buying it.

Additionally, consider promoting free webinars or short classes related to your upcoming program’s main idea so people have something tangible they can experience right away while also sparking their interest even further until its official release date arrives.

Offer Tiered Pricing

Finally don’t forget about pricing plans when selling your product—make sure each tier offers different levels of service so that customers have options available depending on their budget while still covering all costs associated with running a self-hosted course (e-Books/manuals must also be taken into consideration).

Also, make sure payment plans are available if possible since many students prefer buying courses over installments rather than making one full payment upfront before accessing any part of it yet again subsidizing overall cost per student but at least guaranteeing yourself some form of income regardless if someone does not finish all modules associated with his subscription plan after enrolling it.

There are many other considerations but following these tips will help ensure success when setting up an effective online course that sells like crazy!

Do you want help launching your online course?

Book a Call with my Team at EZMetrics.com; we can handle all the heavy lifting!

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

Google Ads is an essential tool for any business that wants to reach more customers and increase sales. From increasing visibility in search engine results to helping you capture qualified leads, Google Ads has revolutionized the way we manage our digital marketing campaigns.

In this blog post, we’ll discuss some of the key features and benefits of using Google Ads and provide tips on how to set up a successful campaign from the ground up.

Reach More Customers and Boost Your Bottom Line

Google Ads is an all-in-one platform that can help you reach more customers and boost your bottom line. It works by bidding on keywords related to your products or services and displaying ads based on what keywords users are searching for. This creates a targeted approach to attracting qualified leads and helps ensure that you don’t waste time or money on irrelevant traffic.

Plus, you can use data from your campaigns to optimize ad performance over time. With comprehensive analytics tools, you can monitor the performance of each keyword and adjust bids accordingly, as well as track impressions, clicks, and conversions.

Boost Visibility in Search Engines

Boosting visibility in search engine results is one of the major advantages of using Google Ads. By optimizing your website’s titles and meta descriptions with relevant keywords, you’ll be able to appear higher in search engine results—putting your brand front and center when potential customers are looking for solutions like yours.

Also, if you create ads for specific products or services offered by your business, people who click on them will be taken directly to relevant landing pages—ensuring an easier path for conversion.

Create Campaigns With Clear Objectives

The key to success with Google Ads lies in setting up campaigns correctly from the start; otherwise, you could end up spending money without getting any tangible return on investment (ROI). When creating campaigns, it’s important to have clear objectives before selecting which channels or targeting options best fit those goals—for example: do you want more website traffic? More leads? Or more conversions?

Once that’s established, it’s time to decide which ad format makes sense for each campaign; each type serves different purposes while working towards achieving similar outcomes. Choose carefully so that each ad appeals specifically to its target audience—this includes customizing text ads with the right keywords so they appear in searches more often than others that are related but not as relevant.

It’s also wise to take advantage of automated features such as bid strategies so that campaigns adjust budgets according to optimal performance metrics; these helpful tools make it easier for businesses with limited resources or experience with running ads to manage larger budgets without extra effort from their end.

Track and Monitor Your Analytics

Lastly, tracking progress is equally important when running Google Ads campaigns; monitoring impressions, clicks, cost per click (CPC), cost per sale (CPS) or other metrics allows you to see which efforts are paying off so adjustments may be made accordingly if needed. Regularly tracking performance also provides valuable insights about customers buying behaviors which can help inform future campaigns so they’re better tailored for maximum impact.

Your Digital Marketing Strategy

Google Ads offers a powerful range of features designed specifically for businesses aiming at boosting visibility in search engines at scale while managing costs effectively over time—so there’s plenty of reasons why it should definitely be part of any digital marketing strategy!

Whether targeting customers via contextual search terms or re-engaging past visitors with remarketing ads , Google Ads provides incredibly detailed analytics data plus technical support which make every step of managing a campaign easier than ever before!

So get ready to grow your business today – maximize ROI with Google Ads now!

Growing your business can be difficult, but it doesn’t have to be. As the new year approaches, you’re probably thinking about how to continue growing your business. Here are a 5 ways to keep your company moving forward.

Give your website a thorough review.

It’s a good idea to review your website with a critical eye every once in a while. You’ll notice things you can improve on every time you go over your website. Try to use your website like you were a customer. Your website should be easy to navigate and have simple call-to-action buttons. In addition, your website needs to be appealing and professional and have fast loading times to convert more visitors into leads.

Focus on using SEO on your website.

Another way to gather organic traffic to your website is to utilize SEO strategies. Before starting a social media campaign, email marketing, or other marketing tools, you need to ensure your website is optimized for search engines. First, research keywords for your business and local for your area. Then, use your primary keywords in your website content, titles, and landing pages.

Put effort into building your brand and telling your story.

The foundation of your business is your brand. Your story and success will be how customers relate to you and learn to trust your company. Therefore, it’s important to tell your brand story to connect with your target audience. The most effective way for people to learn about your business is to talk about your business in a story.

It’s natural for people to learn through stories, and it’ll form a lasting and memorable impression. So include an “About” section on your website and have a page telling your brand story. Include major milestones, photos, videos, and the history of your company.

Post on social media consistently.

Social media is one of the most effective ways to market your business. You can reach your target audience and drive traffic to your website by posting regularly and consistently. Unfortunately, one of the biggest mistakes businesses make when they start posting on social media is to use it sparingly or only for important announcements.

Social media platforms work best when accounts post nearly every day. Use professional-looking, quality visuals to attract attention. Keep your captions concise and relatable. Paid ads can take your posts even further to reach users in your area who may be interested in your products or services.

Show off your expertise.

With so many businesses utilizing social media marketing, other accounts probably use the same marketing strategies as your business. Therefore, you can build a positive online presence and reputation by proving your expertise.

The easiest way to establish your expertise and explore your niche is to engage in discussions on social media, community forums, or Facebook groups. Another way is to write blogs with helpful information on topics in your niche.

Gain the guidance your business deserves.

This social media marketing can take a lot of time and effort. So take the guesswork out of social media marketing with EZMetrics. We can help you target the right audience, use social media to grow your business, and keep you from stressing about your social media strategy. So stop guessing what to do and chat with our experts today!

It takes work to do well in sales and not just work on your professional skills. To interest your potential customers and earn their trust, you must always work on yourself.

Some of the best sales techniques are not new to the field but are tried and true methods. Here are 5 secrets to getting better sales from one of the best, Zig Ziglar, as written in his book “Secrets of Closing the Sale.”

Have Integrity

Zig Ziglar starts his book with the conviction that “professional sales requires the highest degree of integrity.” Integrity is doing what is right, having strong morals, and being honest. If a salesperson does not show a solid ethical backbone, customers can tell they are being sold something that isn’t useful to them or is overpriced

Zig’s life philosophy is that you can have everything you want if you help enough other people get what they want. A salesperson with integrity helps others get what they need for a fair price. When your objective is to ensure the customer gets good value, you’ve started a relationship with a customer who will help you find more like-minded customers.

Believe in What You Sell

You have to believe in what you sell and be enthusiastic about it. When you honestly believe you are offering your customer the best, you know the customer is winning by purchasing. And then you win, too!

Start by getting a good picture of what your customer wants, then show them how the product or service will make them get what they want and make their life easier. Customers can tell if a salesperson is selling something that goes against their best interest, and they’ll be quick to say no.

Be Enthusiastic

People can tell when you’re not enthusiastic about what you’re selling. You’ll come across as positive and honest when you genuinely feel like you want to be at work, getting to know your customers, and sharing the great things about your product or service. Positive energy is contagious

When you are enthusiastic about what you sell, your customers will be excited about buying, too. So think of not only selling products and services but selling them your enthusiasm as well.

Don’t Give Up

Zig Ziglar says that the best salespeople are a little hard of hearing, meaning they don’t understand the word “no.” When a customer objects, they don’t give up right away. A persistent salesperson believes the customer needs to know more about the benefits before deciding.

What creates success is making small changes every day. Putting in a little effort every day can lead to significant results at the end of the month. Make a list at the beginning of your day with 3 things you want to accomplish. Refrain from overloading yourself with too much, or you’ll feel like a failure. Set yourself up for success!

Make Your Health a Priority

Zig believes spiritual health is essential for a salesperson to practice regularly. Along those lines, taking care of yourself will show your customers that you look and feel your best. That reflects in their willingness to trust you and believe in you.

Make sure you spend time eating healthy, staying hydrated, getting enough sleep, and being physically active. Customers will respond better to salespeople with good energy and a positive mindset.

With EZMetrics, you can get all the secrets to closing the sale and learn how to find and target your customers online. Call us today to learn more about how we can help you grow your business!

Creative juices tapped out?

At the end of the year, it can feel like you’re sprinting to the finish line. Everything is in a rush before the holidays, and January promises a fresh start. 

If you’re a business owner, there are always tasks to get done and little time left to be creative. A marketing campaign may be the last thing on your list. However, to have a successful marketing campaign with a significant impact that will resonate with your audience, you need to get creative. 

Start planning your social media marketing for next year. We’ve got you covered with 4 types of marketing campaigns for your business that will inspire you!

What do you need for a successful marketing campaign?

For a successful marketing campaign, you need to get your thinking cap on and do some planning. 

First, define the outcome you want to achieve: sell more products, gain more leads, or reach more customers. Then, try to choose a goal to measure the result of, for example, more followers on your social media profiles or higher clicks on your email newsletters.

Next, consider your audience, including your current and potential customers. Who your audience is will impact how your message gets across your social media channels.

Lastly, decide if you will offer free trials, promotions, or giveaways that will increase interaction with your audience. A clear message across all your channels, from social media to your website and email blasts, will make your marketing campaign successful.

Build Brand Awareness

A brand awareness campaign will spread the word about your business and values. Your campaign should go beyond your logo and communicate what makes your company unique. Focus on your story and your voice, and everyone who will come into contact with your brand will have a more personal connection with your business.

Email Marketing Campaign

Reaching out to customers by email is one of the best ways to communicate with them regularly. Think of email newsletters as another tool in your marketing toolbox. An email campaign will encourage your customer to get sneak peeks at your latest products or services. What are you planning for 2023 for your business? Keep everyone up to date with a bit of personal connection in their inbox.

SEO Campaign

Search engine optimization campaigns will increase traffic to your website. The key to using SEO is to use keywords in your content. For example, sprinkle your top one or two keywords in your website’s headers, subheaders, and paragraphs. Then when your customer searches for your business, your website will be more likely to pop up in their search results.

Social Media 

Using social media is more than posting pretty pictures, promotions, or updates. You can use social media for marketing, which will help you achieve your next year’s goals. Social media will increase your website traffic and brand awareness and retarget visitors who’ve bounced from your website. You’ll have to decide which platforms will work best for your business and if you’re going to do paid ads, such as Facebook or Google.

We Can Show You How

EZMetrics can help you with your marketing campaign for next year, so you don’t have to! Our experts will work with you to create the best marketing campaign for your business. So contact us today to get started if you want to increase your social proof, build brand awareness, automate your email marketing, and track your results.

Digital marketing has boomed recently. Online marketing is rising because so many people use social media daily. However, if you think back to ten years ago, the marketing world would have looked very different. 

What is it about digital marketing that makes it so successful? And, is it good for businesses to invest their time and resources?

Absolutely! Digital marketing is great for businesses. But, of course, traditional marketing is just as effective as ever, and digital marketing is another marketing branch. You can reach a wider audience with social media and attract their attention in ways you couldn’t do before the internet.

Here are the top 3 ways to get started with digital marketing and why it is excellent for businesses.

Paid Ads

Paid Ads are super helpful for your business to reach the right audience. Google Ads will help your webpage appear in one of the first search results and draw more people to your website. Facebook Ads will make your posts appear on users’ feeds that will be most interested in your product or service.

For a paid ad campaign to be successful, it needs to have a well-written copy and attractive graphics or video. Also, a long-running campaign can cost a lot of money for an unknown amount of leads in return. It may take some research to learn how to do paid ads for a small business, or an expert can help set it up for you.

SEO

SEO, or Search Engine Optimization, is how your business’ webpage will appear on a search engine like Google. Of course, you want to be at the top of the list, so you’ll catch the attention of prospective customers before any other competitors. 

By using keywords on your website and blogs, you can get a higher ranking on your SEO. Also, having a solid social media presence will help your SEO ranking. Any social media posts that draw attention to your website and your blogs will increase organic traffic.

Writing blogs and redoing your business website can take a lot of time. However, you can determine which keywords are best for headers and blogs, so your page will appear higher in the Google search results. Also, a digital marketing agency will help write the blogs and elevate your webpage.

Email Marketing

Email marketing sends promotional emails directly to your prospective customers’ inboxes. Sending out emails is a great way to personalize your business and build a relationship with your customers. Most people have an email and check it often, even if they don’t use social media. An email can relay more information than a social media caption and be more conversational. 

First, you must set up a mailing list and schedule emails to go out regularly. That can take some time to write the newsletter and plan the campaigns, so that a digital marketer can do that for you.

Done For You

EZMetrics can do all digital marketing for your business, so you don’t have to! We will help you through every step of the way, so you understand what we’re going to do and how we will help increase your business success. Contact us today to get started!

Small business owners are the most often affected by work-life balance. When you run a business, you have to take care of many tasks and fulfill many roles for the company. Usually, it is more complex than a regular 9-5 job. 

Small business owners love what they do. However, it can be easy to get burnt out from working every day. Creating unique products, connecting with customers, and advertising can all be gratifying work, but they also take time and effort.

You can benefit from placing boundaries around your business if you’re a small business owner. Here are some ways to keep your business running smoothly and make time for yourself. 

Take a Moment to Pause

The first thing you can do is take a step back. Schedule some time at the beginning of your day to reflect on your feelings about yourself and your business. Think about what feels out of balance in your life. Are you spending too much time on social media and losing that creative spark? Do you wish you had more time with your family and friends? Simply acknowledging these parts of your life will benefit you in the long run.

Stick To a Stopping Point

Set up a time each day when you stop working. It can be tempting for small business owners to keep working because they know the more they put into their business, the more they will get out of it. While this is true, sticking to a routine and making time for yourself is essential. Everyone deserves time to relax during the day! If you tell yourself to stop working at 7 pm, stick to it daily. 

Schedule Days Off

Small business owners work daily, which means every day! Weekends included. That’s because running a business takes daily effort to keep momentum. Even though you work for yourself, you still need to give yourself time off. It is essential to give yourself time to rest before it becomes a problem and you’re running on empty. Give yourself regular breaks to do something you enjoy, like going to the beach for the day, getting a coffee and chatting with a friend, or visiting with family. 

Turn Off Your Phone

So much of the work we do these days is on electronics. Especially our smartphones. When you need to focus on a task, receiving messages can be distracting and make your work take longer. Set your phone to the “do not disturb” setting when you’re working and make the most of your time. It can also create a separation between your work and your personal life, which is hard to do when you’re running a small business. After a while, you’ll find that your mentality shifts into work mode when you’re productive, which will be a great feeling!

Delegate When You Can

If you’re able to delegate tasks, do it. Small business owners may struggle to feel like it’s “worth it” to pay for services they can do themselves, but you’ll feel better when you’re able to take time for yourself and get some things off your plate.

One of the most manageable tasks to delegate is your social media. We at EZMetrics have experts who can help you with your Google and Facebook Ads and much more. We’ll take over your online campaign to make things easier for you. Give us a call today to learn more!

As we near the end of 2022, it is an excellent time to reflect on changes in business and online marketing. Looking ahead to the next year, we can get a good idea of where to take our marketing strategies next.

Here are 5 marketing trends to look for in 2023. Stay up to date with all the latest trends in digital marketing, and be smart about where your business is best advertised.

Forms For Data Collection

In a previous blog post, we reviewed all the information about Facebook’s new lead ads. Next year, gathering data through quick surveys will be more effective than ever. Forms are a way to collect information about potential customers and determine what they want in products and services. Then, you can target your ideal audience and market directly to them with Facebook Ads.

Email Marketing Campaigns

A popular way businesses are advertising their product launches is through email marketing. Emails are a great way to inform your customers about upcoming sales, events, and other updates. In addition, everyone has an email address, which is an excellent way to reach a wider audience than on social media.

Video and Visual Marketing

With the rise of social media apps like Tik Tok and Instagram Reels, video has become increasingly popular. As a result, short, eye-catching videos and visuals are all the rage for advertising on social media. Plus, influencer marketing will be even more popular next year, where popular accounts will create media to advertise your products and services.

Live Chats, Feeds, and Events

Live feeds and events have become very popular in the past two years. People worldwide can attend a virtual event, opening up a wider audience for businesses. Live feeds are a great way to make audiences feel included and connected. Also, chatting with customers live can solve their inquiries quickly and make them feel like they have experienced excellent customer service.

Diversity and Generations

As Generation X progresses on their life journey, they will soon become the oldest generation to market to. Generation X are people born between 1965 and 1980. They are the generation after Baby Boomers. Then, Millennials are the next generation and will make up most of the working population as they are nearing age 35-40. Lastly, Generation Z, the people born between 1995 to 2010, is the youngest generation to market to. Marketing to diverse groups of people and different ages can open up your audience to find new prospective customers.

Outsourcing to Marketing Companies

Another strategy to take into consideration in 2023 is to hire an outside marketing expert. At EZMetrics, we specialize in marketing strategy and campaigns to help your business grow and reach your ideal audience. Our experts will work with you to help you understand the market and create a social media campaign that works for your business. So head into the new year feeling confident about your businesses’ growth, and give us a call today to get started!

Your main goal is to have a successful business. You work daily to deliver the best product or service and reach your customers. In addition, you want to increase your profits and afford the life of your dreams.

There’s more to being successful than just great business tactics. Your business is an extension of you. So when you work on yourself, you also bring more to your business.

Here are 5 traits that successful business owners embody.

Honesty

Everyone learns as a child that it’s essential, to be honest with others, especially parents and teachers. However, another critical part of honesty that we only sometimes consider is being honest with ourselves.

A big part of growth is learning to see yourself as you are. We all make mistakes. We all have areas where we need to work on. Being honest with yourself means understanding your competency about certain things and accepting your mistakes.

Integrity

Integrity is the old mantra to do unto others as you would have them do unto you. Essentially, integrity means doing the right thing. People will only want to buy from businesses or work with business owners with different morals and values.

Think about what values you find essential in your life and that you bring to your business. Integrity is one of an entrepreneur’s most critical assets because it is your business’s backbone. You will always be headed in the right direction when you have integrity.

Accountability

If you have personal accountability, it will also show up in your business because you’ll be able to admit when you make mistakes and readjust for future success. In addition, when you hold yourself accountable, you set high expectations for yourself and others who work with you.

To run a business, you will run into problems. Entrepreneurs who can admit when they make mistakes and find a solution will have more success because they won’t flounder at the first issue that comes up. Accountability means you can be relied on to get work done and figure things out.

Flexibility

Flexibility is necessary because you never know what life will throw at you. There are hundreds of things not in your control. An essential thing in your possession is yourself. You get to decide what you focus your energy on and how you deal with problems.

Being able to adjust plans and schedules without getting flustered is a critical skill. It takes composure and a realization that you can only control a small fraction of things in your vicinity – the rest is up to others, whom you have to trust.

Transparency

Successful business leaders know how to be themselves in any audience. Transparency is a skill that helps you be honest, moral, and reliable. Admitting mistakes, giving constructive feedback, and knowing your goals are all helping you be more transparent with your staff, peers, and essential people in your life.

People only buy from businesses they trust, and transparency is an excellent way to show others you are trustworthy. Loyal customers will come back and purchase again if they feel they can trust the business and will share their good experiences with others. Word of mouth is one of the best ways to increase sales.

Social Media and Business

A big part of business marketing these days is social media. A great campaign can reach more customers, show your values as a business, and build your brand. EZMetrics can help you build your business with Google and Facebook Ads. Call us today to learn more about how we can help you!