5 Habits of Successful Entrepreneurs

If you’re a business owner and you’re doing well, kudos to you! You probably feel like there’s always more you can do. Even if you’re already successful, there’s always room for improvement.

On the other hand, if you’re struggling with keeping up with the demands of your business, there are a few easy things you can do to set yourself up for success.

Either way, these tips will help you grow your business and your strengths.

Stay Up to Date With Your Industry

A business owner needs to stay updated with the latest trends and events that may affect their industry. When you are aware of the world, you’ll be better prepared to set yourself up for success. It is a good idea to sign up for newsletters or take a few minutes to browse the headlines at the start of your day—many businesses market on social media, which is frequently changing. Also, ensure you know if there are updates to the social media accounts you advertise your business on, like Facebook, Instagram, and LinkedIn.

Stick With a Routine

Productive people have a routine they stick with every week. Entrepreneurs especially need a routine to stay on track to accomplish their daily tasks and achieve their long-term goals. It may be helpful to create your daily planner, or there are many you can find and print out from online sites like Pinterest. Then, for every hour, decide what needs to be done, and don’t forget to include breaks. You’ll be more productive in the long run if you step away from your desk every few hours. Also, make a list to prioritize your most important tasks and schedule those at the beginning of the day.

Surround Yourself With Productive People

Once you’ve started being a productive person yourself, you’ll need to make connections with other highly motivated people. Being surrounded by good energy and positive vibes will help you become a better version of yourself. It’s a bonus if you can build a community of like-minded business people and help each other grow as professionals. You may join a group to network like your local chamber of commerce. Or, connect with others online on Zoom or LinkedIn group. Maybe you are more inclined to start your casual happy hour and invite your top 5 acquaintances you feel great being around and would like to get to know better.

Ask For Help From Your Network

After you’ve built a network of friends and business owners, you will want to ask your network for help when needed. Business owners are motivated people who think they can do everything themselves. If you try to do too much, you’ll risk burning yourself out and having to take an extended break to recover your motivation. Remember, you don’t have to reinvent the wheel. Many things influence everyone, and it isn’t wrong to ask for advice or access to research and resources from other business owners.

Be Consistent and Persistent

People want to do business with people who they can count on. Customers wish to have honesty and authenticity in communicating with you before becoming loyal customers. Even if you have the experience, knowledge, and skills to be a great business owner, you may feel like you’re not living up to the hype. Everyone goes through times where they fail, are distracted, or face obstacles that overwhelm them. Find a way to remind yourself of your core principles and values. This will ensure people understand you and your business. What matters to you will also matter to the right people. 

Be Successful With Digital Marketing

If you’re ready to take the next step and grow your business, connect with our experts in the field of digital marketing. Be confident you can build your community and execute your plans. We will help you stay motivated, inspired, and informed on today’s marketing methods and more!

5 Tips for Social Media Marketing

No matter what industry you are in, marketing is essential. However, social media marketing is a significant area constantly changing, and it can be challenging to keep up with the newest trends. Here are 5 tips to keep your social media strategy working well for your business.

Research Your Audience

Your marketing budget probably can’t manage accounts on every social media platform, and you may not need to have an online presence on everything. Instead, you’ll want to choose social media accounts that will reach your specific audience, increase engagement, and increase traffic to your site—research your audience’s platforms based on their age, location, and interests. For example, older audiences are more likely to use Facebook, Instagram, and Twitter, while younger audiences use Snapchat, TikTok, and YouTube.

Run Ad Campaigns

Paid social media advertising can result in revenue and grow your audience. Paid promotion is helpful to get visibility because more users in your niche will see your posts. Many businesses with social media accounts are using paid ads; in fact, 86% of social media marketers already use Facebook Ads. If you already have a social media strategy and your accounts are growing slowly, paid advertising can boost your views quickly.

Everything is Content

You probably already know that content needs to be consistent, and users are always looking for new content. But, you may not know that you can recycle content you already have! It can be daunting to be producing a lot of content consistently. To use the work you’ve already done to its fullest potential, choose posts and captions that have been successful and repost them. Try to repost them on a different day or time than the original to get the most people to see your content.

Tell Your Story

To build a better strategy for your business’s social media marketing, you need to be authentic and tell your story. Consumers are very aware of marketing agendas that are sales driven and will not respond well to being sold to instead of educated about your product or service. Telling a story about your brand can make it more memorable and likable. Get creative, and you’ll stand out from the crowd.

Prioritize Analytics

It is essential to perform analytics after a social media campaign to see if your strategy did well or not. However, you don’t have to wait until the end of the campaign to make your analysis. Check often to see what posts do well and which don’t will help you adjust your social media marketing. Your social media platforms often have analysis available to you to see what engagement and views you receive on your posts. In addition, a professional marketer can analyze your social media performance and make your marketing efforts worthwhile.

Grow Your Platform with EZMetrics

Being constantly updated with social media marketing can take time and effort away from your business tasks. Looking for opportunities to stand out from the crowd and analyze ads requires vigilance and an expert eye. To take advantage of your marketing budget and time, EZMetrics can do the work for you. With our experts, digital marketing isn’t stressful, and you can focus on building your business. We can help you increase your social media presence, build brand awareness, create online campaigns, target your audience, and capture quality leads. Plus, we will track and measure your results for you. Schedule a call today!

How to Succeed in Sales

To succeed in sales, you need specific skills and habits. Sales is an excellent career because anyone can be a successful salesperson if they work hard and never give up. To improve your sales skills, you need to set yourself up for success, listen attentively, ask the right questions, stick to your morals, and keep going through the ups and downs.

Here are 5 ways to boost your sales and improve your life to be the best you can be.

End Your Day on a Good Note

Set yourself up for success by ending every work day with a phone call, email, or communication with a prospective customer. It’s easy to get distracted from prospecting with other daily tasks, especially when business is going well. However, getting into the habit of prospecting every day is essential because you’ll have established leads for when times are slow. 

Practice Good Listening Skills

Be intentional about listening to other people at work and home. Good listening is a skill that takes practice. We often think of a reply or some response when we’re conversing with someone. Instead, we want to keep the conversation going and show our interest and shared experiences. It takes effort to listen with no other plan in mind. 

Ask the Right Questions

When you make a point to come up with questions and find out as much information as possible about your prospective customers, it’ll be much easier to sell. Sharing knowledge is just as important as asking questions because the information you plan to share may not apply to every customer conversation. Find out what the customer is looking for early on, and you’ll be better able to figure out what your potential customers are interested in.

Act With Integrity

To act with integrity is to know your morals and to stick by them in any situation. In sales, your integrity will make your customers trust you instantly. People can sense when someone is being genuine to themselves and will do right by them. To show you have morals, practice presenting your product or service and make your focus on education. Your customers will feel respected that they can make the best decision for themselves after they’ve learned everything they need to know from your sales pitch.

Perseverance Is Key

Like everything in life, sales will have ups and downs. The key to succeeding in sales is to stay consistent and persistent. If your sales are down, don’t get down on yourself and get discouraged. Instead, stay positive and keep pushing until you’re on top again. Spend more time building relationships and reflecting on what makes your relationships with your customers great and loyal. You may not always have big leads coming in, so sometimes you have to focus on what you do have.

EZMetrics Can Help You Stay on Top

While you’re busy perfecting your sales pitch, experts with EZMetrics can help you connect with the right customers. We specialize in creating strategies for Facebook and Google Ads to connect with a targeted audience, and our experts can expand your reach beyond just organic exposure. We do the work for you to spread the word about your products and services far and wide in the online world through Facebook and Google Ads. So schedule a call with us today to learn more about how we can help you boost your sales!

Best Social Media Site for Your Business

So many people use social media today that it has become one of the most common ways businesses advertise their products and services. Here are the top reasons you should use social media for your business and why Facebook is the best site to use.

Social Media Can Help Your Business Grow

Social media is good for business because it helps you connect with your customers and spread the word about your excellent products and services. Also, your followers can share promotions and sales with their friends and followers, making it even easier for your business to find and attract new customers. 

When businesses make a point to plan their social media strategy, the benefits will be worth the cost. Even with a small budget, companies can get a boost in views that will bring in prospective customers and build brand loyalty with their current customers. 

A solid social media presence boosts your visibility and can improve your search engine results. For example, your profiles will most likely show up on the first page of Google if you have a solid online presence. The first few results are usually ads because that company has a strategy to market online. Plus, if a consumer clicks on your profile, they’ll most likely be interested in your products and services if you have recently updated your page. 

Why Facebook is The Best Site for Business

Facebook is by far the most popular social media platform. Last year, Facebook led the rankings with 2.7 billion monthly users. Most users check their Facebook daily and spend, on average, ten minutes scrolling through their feed.

Also, there are 80 million Facebook pages for small businesses. Is your business one of them? Facebook Ads can set your business apart from the pack and reel in your target audience. A successful ad campaign will make your posts seen by your business’s customers resonate best. When you target your ideal buyers, it can drive more traffic to your website.

Every post on social media can turn into a lead. Any consumer that sees your posts could potentially turn into a paying customer. That’s why Facebook Ads are so effective. Facebook Ads are a way to show your posts to specific people you know are more likely to be interested in your business.

Need Help With Social Media Strategy?

EZMetrics can help you target the right customers. We specialize in creating strategies for Facebook and Google Ads to connect with a targeted audience. And our experts can expand your reach beyond just organic exposure. 

Why not make your marketing more effective? Our digital ad professionals will create the campaigns for you and support your branding efforts. To learn more, schedule a call with us today!

How to Write a Professional Email

Written correspondence has always been important in professional fields and particularly with people working remotely. A good email gets your message across effectively. We can all improve in written communication, so we make fewer mistakes at work and give clear directions!

To make your emails professional, clear, and concise, so you can sound your best in every interaction and make a good “impression” through writing, here are 6 ways to write a professional email.

Include an Informational Subject

The subject line is essential to the email because it is the first clue to understanding why your contact needs to read your email. Also, the subject allows the person to search for your email if they need to by using keywords. The best subject lines are short, about 6-7 words. Think of the subject line as the topic of your email. You can even write it first, so you set the tone for the body of the email, and you won’t forget to add one. Emails with no subject line are more likely to be deleted or missed.

Start With a Greeting

Start your email with a greeting and the person’s name. Use “Hello” for the first time emailing that person and “Hi” for emails after that. Informal greetings like “Hey” should only be used with co-workers you chat with often. If you use a greeting that is a time of the day like “Good morning” or “Good afternoon,” it could not be appropriate if they are checking their email at a different time. Also, be aware of their time zone if you use a time-based greeting. Lastly, please make sure the spelling of their name is correct, this shows respect, and you have attention to detail.

Introduce Yourself

You can start with an introduction if it’s the first time you are emailing them. Start the email with a short introduction of who you are. State your name, who you work with or for, and your connection to the person you are emailing. An example would be, “My name is…I work with…I will be contacting you about/when…”. If you don’t introduce yourself, it can be challenging for your contact to understand why you are emailing them and what you want them to do.

Make Your Reason Clear

Next, include a sentence or two about why you are contacting them. A professional email will have an apparent reason or question. You can start the sentence with “I am contacting you because…” and then explain what you need. Add whatever task or email you have to the end of the email so it’s the last thing your audience will read. Your message’s takeaway will be the motivator to do the task or respond with your answer.

Choose Your Sign-Off

Your sign-off, or the end of the email, can be simple. The most common sign-offs are “Thank you” and “Sincerely,” then your name and contact information. Use a pre-made signature with your name, contact information, company name, and your role at the company, with your company logo to look professional.

Proofread Before Sending

Last but not least, proofread your email before sending it. Check for spelling and typos. Once you’ve looked it over, your email is ready to send!

With EZMetrics, you get access to benefits like professional guidance. We develop the most cost-effective and feasible ad campaigns for our clients that give them the best chance at long-term success. Book your call now!

Strategies for a Scalable Business

Every business starts with an idea. Big companies have to start somewhere, so even if your business is small right now, that doesn’t mean it can’t grow into a successful and profitable business!

Are you struggling with growing a business? These 5 strategies will help you scale your business and get ahead of the competition.

  1. Build On Your Skills
  2. Collaborate With Others
  3. Invest In Yourself
  4. Plan Your Goals
  5. Create Value

Scaling Versus Growth

Scaling a business is all about how well your business grows and increases revenue. Growth and scaling are similar because they support more profits, customers, and staff. The main difference between growth and scaling is that scaling can deliver more services and products without spending more money. 

For example, you may have grown your business by gathering more customers. However, you’ll need a new customer service member to handle the intake of new customers. Scaling means you’ll be able to take all the new customers without needing to hire new employees to cover the workload. 

Build On Your Skills

Knowing your strengths and weaknesses is the best thing you can do when growing your business. Don’t be afraid to step aside if you need to and away from certain areas if they don’t fall under your strengths. But, on the other hand, be comfortable not knowing everything, so you always have a learning mindset. That way, you can keep building on your skills and bringing more to your business.

Collaborate With Others

One way to stay motivated is to communicate with other business owners. There are lots of ways to connect with like-minded people! Learning what others are doing will inspire you to keep moving forward and give you the insight you need to tackle any conflicts that come your way. Join groups on social media or set up coffee hours with local business owners in your area, and you can start collaborating with others.

Invest In Yourself

Investing in yourself may sound like building on your skills, and those two ideas are similar. However, investing in yourself is a shift in mindset vital to growing your business. It would help if you were in charge of your schedule, identify talent in your company, and create benchmarks. Then, only you can meet the demands of your business.

Plan Your Goals

Focus on building a solid foundation through strong skill sets, embracing your core strengths, and creating a strategic plan. With a thorough plan, anything is achievable:

  1. Research your business’ competition and evaluate your actions to set yourself apart.
  2. Write a plan of action to get you where you want to be with your business.
  3. Break down each big goal into smaller steps leading you in the right direction.

Create Value

Lastly, to have a scalable business that will continue to grow, you need a service or product that is valuable to a large population of people. It should satisfy a need or provide a solution to a common problem. If there is enough demand for your product or service, that is a good sign you are ready to scale your business. Current trends may impact customer expectations and are something to consider when you start to scale.

If your sales model and processes are working smoothly, and your profit margin looks good, you should be set to scale your business up!

Growing your business can be difficult. But with EZMetrics, it doesn’t have to be. We provide tailor made ad campaigns to bring you results. Schedule your clarity call today!

3 Key Habits for a Successful Business

Is your goal to run a successful business? Then you need to have the right mindset!

You’ll be most successful when you learn to trust yourself. Trusting yourself starts with holding yourself accountable. When you stick to your routine every day, it’ll be easier to check tasks off your list, even on days when you don’t feel like it. Whatever type of business you have or want to start, you’ll need to keep these three main ideas in mind.

Have A Vision

Sit down and write everything you envision for yourself and your business. Your core values will stand out to you, and identifying your values is a great place to start. Your customers can best relate to you when they see what is important to you. Then, turn your brainstorm into a vision board, or write it into a statement. Next, you’ll be ready to type up your plan and outline the roadmap of where you want to go. 

Your business plan will come together quickly when you’ve made time to get creative with it. The key to sustaining your vision and goal is to make time to get creative and brainstorm new ideas. So make time on your calendar for one hour a week to get your colored markers, and go for it!

Manage Your Time and Your Resources

Once you have your plan, devise a daily schedule to manage your time well. At first, it may seem like you’re spending a lot of time planning. However, all the work you do to set up systems to organize and plan will be helpful for you in the long run. Good planning and organizational skills can be practiced and will take some time to make into a habit. Make lists of daily, weekly, and monthly goals to remind yourself of the steps to get to where you want to be.

You’ll want to update your records promptly, keep a hard copy, and store them electronically. If your computer crashes, you’ll have everything you need to keep running smoothly. If things do not go smoothly and to plan, don’t get worked up about it! You’re going to hit roadblocks along the way. Take a deep breath and remind yourself that you got this. When you are calm, you’ll be able to figure out what isn’t working and what to do about it.

Attract People Like You

You’ll attract more positive people to your company when you stay positive. A positive attitude will look attractive to others, and they’ll want to work with you. Build positive relationships with your customers, and they will spread the word about your company. 

Be flexible and able to pivot quickly to changes. Growth requires constant change, and when you want your company to grow, you’ll have to be willing to learn and seek out knowledge. Do your research and understand your competitors. You may have to make quick decisions to stay ahead of the pack!

Business Success

Sometimes it can be hard to see the growth when you’re working away daily. However, if you want to be successful in your business, you will need to understand the market and your financial situation and jump at opportunities whenever they come to you. 

You can use a few strategies to increase your sales and keep growing your business year after year. One way is to boost your advertising, send out email blasts to your customers, or offer an incentive for referrals from existing customers. Focus on having a great product or service; remember, your personal growth will directly impact your company’s growth.

Take the first step to building, launching, and scaling your business. We make digital marketing easy. Our ultimate goal as your agency is to see your business increase its returns on paid advertising campaigns. Call EZMetrics today!

Human-Centric Marketing

Human-Centric Marketing
Utilizing the Emotions & Personal Motives of your Perfect Prospect

So.. What Is Human-Centric Marketing (HCM)?

HCM is about focusing on the “human” in your marketing efforts to help gain genuine insights of what kind of approach works best with them.

The Human Centric Approach requires Brands to:

  • Focus on utility in its communications
    How does the brand work for the human and how do you explain that to your audience.
  • Define its purpose
    Why does your brand exists and what is your brands mission.. be clear and direct. 
  • Focus on simplicity and context when engaging in dialogue
    Don’t use fancy words 
  • Seek to engage audiences in active participation
    Reply to comments on social media, give more than just a generic comment, mention their name for a personal touch
  • Focus on human values
    Pain points aren’t the only aspects to focus on when implementing marketing strategies. The values which are considered basic inherent values in humans include:
  • Truth
  • Honesty
  • Loyalty
  • Love
  • Peace
  • Be prepared to embrace irrationality as part of human nature

People will have their options, think of clever and respectful ways to embrace and engage to help the consumer see the situation in a different light

The most common way of identifying customers is through traditional profiling approaches like their demographic profile, but human-centric marketing Ignores this.

Instead, it focuses on a combination of three things:

OCEAN Profiling

Based on Michel Kosinski, Big Five model that assesses five personality traits: 

  • Openness
  • Conscientiousness
  • Extroversion
  • Agreeableness
  • Neuroticism

Big Data Analysis

or the digital traces of everything we do, both on and offline. Big data analytics is the often complex process of examining large and varied data sets — or big data — to uncover information including hidden patterns, unknown correlations, market trends and customer preferences that can help organizations make informed business decisions.

Ad Targeting
Which is personalized advertising aligned as accurately as possible to the personality of an individual consumer. Essentially, it becomes a “people search engine .. or a way to find similar customers based on definitive matches to correlated psychographic data.

The idea behind this is that demographic concepts should receive same treatment due to gender or race is ridiculous, considering people under the same demographic profile are still vastly different in terms of psychometry.

Marketing today should mean putting humans at the center of your brand’s story, surrounding them with experiences informed by data, and ultimately making them feel validated and appreciated.

Identify Growth Opportunities
Embracing human-centric marketing can offer insights into your customer base that traditional forms of marketing simply didn’t have access to.

The first step in crafting a human-centric marketing strategy is delving into the psyche of your clients to identify their needs, whether or not your company is meeting those needs, and how you can better address them. 

By creating your buyer personas and studying them, you can identify areas to focus your messaging and frame your products and services accordingly.

Increases Customer Satisfaction
This is the key to building the message or adjusting your operations. Correspond with the type of person that you are targeting, and  ensure that they will listen to your message or acknowledge your product and services. 

There’s no possibility of creating an effective human-centric marketing strategy without surveying your existing customers. But by doing so, you send the message to your existing customers that you are validating their cares and concerns and actively listening to them. 

This makes your customers feel more valued, leading them to purchase your products and services more often and generate more leads to your company by steering their friends and acquaintances in your direction. Make the experience personal to create these intimate bonds!

Elevates Your Brand Profile
Branding is a big deal right now in the marketing world because it’s a great way to distinguish your company from the competition. But branding is more than that – it’s also about how your target audience thinks about your products, services, and company culture. 

Using a human-centric marketing approach can elevate your branding if you focus on the customer experience at every stage of the buyer’s journey. 

Focus on delivering an experience that makes the customer feel valued and you’ll see the power of positive perception at work for your business.

In conclusion, Human Centric Marketing will help you truly connect with your audience and grow a quality relationship with a strong bond of trust and loyalty which in the end makes selling your product or service so much easier.

5 Tips on Building a Better Social Media Experience

Tip #1 - Your First Duty Isn’t To Sell On Social Media, It’s To Earn Trust.

Having a Car Salesman Mentality is great when your selling cars but not so great when creating a connection. People want to connect, have meaning, and be able to see a better future when in your community and using your product and or service. 

A true fan of your brand will not only be loyal but will also help grow your audience without knowing it. Brand Ambassadors get paid to advertise your company.. true fans do it for free and with confidence.

People who are passionate about a business want the world to know how great it is and how it helps them. Passion is built on trust and without trust you really have no chance of connecting with your audience at all.

Don't Worry, It's A Lot Easier Than It Sounds

  • Share Value Content Weekly
  • Do Giveaways & Contests
  • Take Polls & Ask for Feedback
  • Showcase Testimonials

Tip #2 - Daily Content Is About Elevation, Not Imitation.

Genuine, Honest, Original Content. Borrow Trending Topics for Higher Reach and Traction but the Content must be original. Most just copy and paste and maybe change a word or two and then pick out a similar pictures using the same image sources on the internet. This may work for a few but most people will catch it and then your credibility is gone.

A good tip to keep in mind is to let the market help you with your topics when you can’t seem to think of what to create. I always explore google trends in the industry of what I’m designing for and try to find something of value to elevate for our audience so they get that little extra.

Tip #3 - Create Content With Thumb Stopping Power

Pattern Disrupt. This is a term you’ll see more often. Stopping people as they scroll is First! Then comes hooking their interest and curiosity with a compelling title that instantly strikes an emotion.  Imagery is key because is isn’t something they are familiar with seeing it can become lost in the mix with all the others. 

Know your audience and see what other imagery is being used by competitors in the same industry. Make sure your imagery stands out from there’s, use design techniques that are not common. Useful elements we use are:

Lens Flare

These mimic a sun glare which people can’t stare at or observe so image isn’t stuck in our head. These instantly Catch the eye because we can observe it without it hurting the eyes. Great for Pattern Disrupt.

Diagonal Cuts

With all platforms using the Golden ratio and Block layout for their sites, you don’t see a lot of slants and Angles. Using Colors in the shape of Diamonds, Triangles, and Circles will help stand out from the normal Boxes that one sees everyday.

Depth-of-Field

One of my Favorite Tricks! A slightly Blurred Background with a high contrast in focus and sharp foreground object is a Major Eye-Catcher! This must be done right or it will throw everything off. Try to avoid low resolution imagery when using this technique. 

Striking Color Combos

Colors play a huge impact on how a picture sets the mood/tone. Grab your primary brand color and your accent color and start playing around with combinations that fit the emotion your going for.

My Favorite Tool Ever! for color: Adobe Color
It’s Free & Amazing!

Tip #4 - Start the Conversation

It’s easy for any business to share articles and posts related to their industry. But what most are missing is that they can capture a new customer with these simple shares.

Some businesses will miss out on adding a CTA in the description or better yet the Comment section, be the first to comment in your post with a call to action or just a simple P.S. to engage a little more with your audience. It helps to start conversations which will build a good relationship and allows you to guide the conversation in the direction you want it to go.

Tip #5 - Genuine Connection Is Key

It’s easy for any business to share articles and posts related to their industry. But what most are missing is that they can capture a new customer with these simple shares.

Some businesses will miss out on adding a CTA in the description or better yet the Comment Section, be the first to comment in your post with a call to action or just a simple P.S. to engage a little more with your audience. It helps to start conversations which will build a good relationship and allows you to guide the conversation in the direction you want it to go.

Conclusion

When it comes down to it, Build your social media experience with genuine content, engage with people as much as possible and give them something worth scroll stomping for.

5 Common SEO Mistakes You Should Be Avoiding

In today’s digital world, search engine optimization is regarded as an essential component of any business’ content marketing strategy. Why? It is the most powerful way to gain traffic to your website, your blog, your social media pages, and your sales funnel through the organic search results of search engines like Google, Bing, and Yahoo. By understanding search engine optimization techniques, you can increase sales, target your intended audience better, and establish authority in the web space. The problem with search engine optimization is that it is constantly evolving, leaving even the most successful companies using faulty SEO techniques. In this article, we will explore some of the most common SEO mistakes that you should be avoiding, regardless of whether you are a content marketing strategist, a small business, or a large company. 

SEO Mistake #1: Not Paying Attention to What Impacts Conversion Rates

When it comes to getting your customers to go from prospective buyers to actual paying customers, there are a lot of elements that can impact their journey from one to the other. In this section, we will take a look at a few areas that are wreaking havoc on your conversion rates. 

  • Your Website Site Speed is Slow. If your website doesn’t load within a few seconds, regardless of what your offer is, 40% of potential customers will actually abandon the attempt. This means that you will lose out on potential conversions because the traffic will head elsewhere. If you are looking at metrics or statistics, this is known as having a high bounce rate/exit rate. In order to speed your website up, you need to compress images into smaller files, enable browser caching so that the page loads faster for repeat visitors, and reduce server response times by using a reputable server host. 
  • You Are Not Linking Internally. Both search engines and website visitors rely on internal linking to get around your website and find the relevant content that they want. If you do not have internal links with proper anchor text, the search engine crawlers are not going to know what your page/content is about and as such, you lose out on a high volume of traffic because your links do not get seen. 
  • You Are Not Optimized for Mobile. More than half of the internet traffic these days comes from mobile devices, whether it be a smartphone or tablet. If you haven’t made your website mobile-friendly and responsive, chances are visitors are finding your website difficult to use. Use a readable typography, make CTA buttons clear and easy to use, minimize the need for scrolling and pinching, and always test the functionality if your website on mobile devices. 

Other issues that impact conversion rates are having duplicate content, having a poor social media presence, failing to update SEO techniques, failing to provide high-quality content, and not utilizing interactive touch elements like surveys, buttons, and checkboxes.

SEO Mistake #2: Not Understanding Keywords and Their Descriptions

When you don’t understand how keywords work, it can be very easy to choose the wrong ones, which draw in the wrong crowd. The right keywords will be based on your target audience and should include long-phrase keywords as these convert better as they are specific to your business. Beyond this, make sure you are using titles, heading tags, and keyword descriptions properly as these will have a massive impact on your SEO results as search engines place more importance on these keywords than on those within your product descriptions or text content. Make sure to make your headings unique, short, and not overstuffed with keywords and include your brand name in your tags. 

SEO Mistake #3: Not Knowing What Hurts Your Traffic. 

  • Not Prioritizing Link Building. Although social media offers brands and businesses an amazing network to get their products and services exposed to the mass public, it does nothing to help build links that continuously convert. Make sure that you are also focusing on link building and gaining backlinks from authoritative sources. In doing this, you will create the opportunity to have a steady feed of long-term traffic.
  • Not Optimizing Link Structure. Having internal links is not enough, you have to use an internal linking strategy to ensure that your links are pointing to cornerstone content. This type of content is what you value to be the most important, educational, knowledgeable, or valuable content that you offer.
  • Not Publishing Long-Form Content. To put it simply, not publishing enough long-form content that is over 2,000 words means you are probably having less of an impact on your readers. Long-form content takes a lot of time and effort to create and in turn, offers considerable value to your readers. This also means that it tends to rank higher in search engines because long-form content showcases proof that you are an authority on a particular subject.


SEO Mistake #4: Not Engaging in Value-Added Content/Products/Services

The term value-added essentially means an extra feature that goes above and beyond standard expectations and provides more to the customer. You want to stick to value-added issues only, that provide the customer with a solution that goes above and beyond their initial problem. This will make them feel good about your brand/business, it will make them feel like they are getting more out of their money, and it can provide a positive customer experience.

SEO Mistake #5: Lack of Time Management. 

If you do not engage in smart time management, you will have less time for working on projects, getting more clients, and building on top of your current SEO strategies. What you want to do is track how much time is being spent where and how much of that time is actually being spent working. Then record what your biggest time sinks are and give them a profit/hour ratio. Finally, find out what your most efficient profit makers are and do more of these. This way, you can optimize your time doing what is working and outsource the tasks that are necessary for your business but bog down your own personal volume of work. How does this help with SEO? It causes you to focus more on tasks that help you convert, whether it is creating affiliate pages, writing out blog posts, or capturing backlinks.