Author: Rose Ingerbrigtsen

Growing your business can be difficult, but it doesn’t have to be. As the new year approaches, you’re probably thinking about how to continue growing your business. Here are a 5 ways to keep your company moving forward.

Give your website a thorough review.

It’s a good idea to review your website with a critical eye every once in a while. You’ll notice things you can improve on every time you go over your website. Try to use your website like you were a customer. Your website should be easy to navigate and have simple call-to-action buttons. In addition, your website needs to be appealing and professional and have fast loading times to convert more visitors into leads.

Focus on using SEO on your website.

Another way to gather organic traffic to your website is to utilize SEO strategies. Before starting a social media campaign, email marketing, or other marketing tools, you need to ensure your website is optimized for search engines. First, research keywords for your business and local for your area. Then, use your primary keywords in your website content, titles, and landing pages.

Put effort into building your brand and telling your story.

The foundation of your business is your brand. Your story and success will be how customers relate to you and learn to trust your company. Therefore, it’s important to tell your brand story to connect with your target audience. The most effective way for people to learn about your business is to talk about your business in a story.

It’s natural for people to learn through stories, and it’ll form a lasting and memorable impression. So include an “About” section on your website and have a page telling your brand story. Include major milestones, photos, videos, and the history of your company.

Post on social media consistently.

Social media is one of the most effective ways to market your business. You can reach your target audience and drive traffic to your website by posting regularly and consistently. Unfortunately, one of the biggest mistakes businesses make when they start posting on social media is to use it sparingly or only for important announcements.

Social media platforms work best when accounts post nearly every day. Use professional-looking, quality visuals to attract attention. Keep your captions concise and relatable. Paid ads can take your posts even further to reach users in your area who may be interested in your products or services.

Show off your expertise.

With so many businesses utilizing social media marketing, other accounts probably use the same marketing strategies as your business. Therefore, you can build a positive online presence and reputation by proving your expertise.

The easiest way to establish your expertise and explore your niche is to engage in discussions on social media, community forums, or Facebook groups. Another way is to write blogs with helpful information on topics in your niche.

Gain the guidance your business deserves.

This social media marketing can take a lot of time and effort. So take the guesswork out of social media marketing with EZMetrics. We can help you target the right audience, use social media to grow your business, and keep you from stressing about your social media strategy. So stop guessing what to do and chat with our experts today!

It takes work to do well in sales and not just work on your professional skills. To interest your potential customers and earn their trust, you must always work on yourself.

Some of the best sales techniques are not new to the field but are tried and true methods. Here are 5 secrets to getting better sales from one of the best, Zig Ziglar, as written in his book “Secrets of Closing the Sale.”

Have Integrity

Zig Ziglar starts his book with the conviction that “professional sales requires the highest degree of integrity.” Integrity is doing what is right, having strong morals, and being honest. If a salesperson does not show a solid ethical backbone, customers can tell they are being sold something that isn’t useful to them or is overpriced

Zig’s life philosophy is that you can have everything you want if you help enough other people get what they want. A salesperson with integrity helps others get what they need for a fair price. When your objective is to ensure the customer gets good value, you’ve started a relationship with a customer who will help you find more like-minded customers.

Believe in What You Sell

You have to believe in what you sell and be enthusiastic about it. When you honestly believe you are offering your customer the best, you know the customer is winning by purchasing. And then you win, too!

Start by getting a good picture of what your customer wants, then show them how the product or service will make them get what they want and make their life easier. Customers can tell if a salesperson is selling something that goes against their best interest, and they’ll be quick to say no.

Be Enthusiastic

People can tell when you’re not enthusiastic about what you’re selling. You’ll come across as positive and honest when you genuinely feel like you want to be at work, getting to know your customers, and sharing the great things about your product or service. Positive energy is contagious

When you are enthusiastic about what you sell, your customers will be excited about buying, too. So think of not only selling products and services but selling them your enthusiasm as well.

Don’t Give Up

Zig Ziglar says that the best salespeople are a little hard of hearing, meaning they don’t understand the word “no.” When a customer objects, they don’t give up right away. A persistent salesperson believes the customer needs to know more about the benefits before deciding.

What creates success is making small changes every day. Putting in a little effort every day can lead to significant results at the end of the month. Make a list at the beginning of your day with 3 things you want to accomplish. Refrain from overloading yourself with too much, or you’ll feel like a failure. Set yourself up for success!

Make Your Health a Priority

Zig believes spiritual health is essential for a salesperson to practice regularly. Along those lines, taking care of yourself will show your customers that you look and feel your best. That reflects in their willingness to trust you and believe in you.

Make sure you spend time eating healthy, staying hydrated, getting enough sleep, and being physically active. Customers will respond better to salespeople with good energy and a positive mindset.

With EZMetrics, you can get all the secrets to closing the sale and learn how to find and target your customers online. Call us today to learn more about how we can help you grow your business!

Creative juices tapped out?

At the end of the year, it can feel like you’re sprinting to the finish line. Everything is in a rush before the holidays, and January promises a fresh start. 

If you’re a business owner, there are always tasks to get done and little time left to be creative. A marketing campaign may be the last thing on your list. However, to have a successful marketing campaign with a significant impact that will resonate with your audience, you need to get creative. 

Start planning your social media marketing for next year. We’ve got you covered with 4 types of marketing campaigns for your business that will inspire you!

What do you need for a successful marketing campaign?

For a successful marketing campaign, you need to get your thinking cap on and do some planning. 

First, define the outcome you want to achieve: sell more products, gain more leads, or reach more customers. Then, try to choose a goal to measure the result of, for example, more followers on your social media profiles or higher clicks on your email newsletters.

Next, consider your audience, including your current and potential customers. Who your audience is will impact how your message gets across your social media channels.

Lastly, decide if you will offer free trials, promotions, or giveaways that will increase interaction with your audience. A clear message across all your channels, from social media to your website and email blasts, will make your marketing campaign successful.

Build Brand Awareness

A brand awareness campaign will spread the word about your business and values. Your campaign should go beyond your logo and communicate what makes your company unique. Focus on your story and your voice, and everyone who will come into contact with your brand will have a more personal connection with your business.

Email Marketing Campaign

Reaching out to customers by email is one of the best ways to communicate with them regularly. Think of email newsletters as another tool in your marketing toolbox. An email campaign will encourage your customer to get sneak peeks at your latest products or services. What are you planning for 2023 for your business? Keep everyone up to date with a bit of personal connection in their inbox.

SEO Campaign

Search engine optimization campaigns will increase traffic to your website. The key to using SEO is to use keywords in your content. For example, sprinkle your top one or two keywords in your website’s headers, subheaders, and paragraphs. Then when your customer searches for your business, your website will be more likely to pop up in their search results.

Social Media 

Using social media is more than posting pretty pictures, promotions, or updates. You can use social media for marketing, which will help you achieve your next year’s goals. Social media will increase your website traffic and brand awareness and retarget visitors who’ve bounced from your website. You’ll have to decide which platforms will work best for your business and if you’re going to do paid ads, such as Facebook or Google.

We Can Show You How

EZMetrics can help you with your marketing campaign for next year, so you don’t have to! Our experts will work with you to create the best marketing campaign for your business. So contact us today to get started if you want to increase your social proof, build brand awareness, automate your email marketing, and track your results.

Digital marketing has boomed recently. Online marketing is rising because so many people use social media daily. However, if you think back to ten years ago, the marketing world would have looked very different. 

What is it about digital marketing that makes it so successful? And, is it good for businesses to invest their time and resources?

Absolutely! Digital marketing is great for businesses. But, of course, traditional marketing is just as effective as ever, and digital marketing is another marketing branch. You can reach a wider audience with social media and attract their attention in ways you couldn’t do before the internet.

Here are the top 3 ways to get started with digital marketing and why it is excellent for businesses.

Paid Ads

Paid Ads are super helpful for your business to reach the right audience. Google Ads will help your webpage appear in one of the first search results and draw more people to your website. Facebook Ads will make your posts appear on users’ feeds that will be most interested in your product or service.

For a paid ad campaign to be successful, it needs to have a well-written copy and attractive graphics or video. Also, a long-running campaign can cost a lot of money for an unknown amount of leads in return. It may take some research to learn how to do paid ads for a small business, or an expert can help set it up for you.

SEO

SEO, or Search Engine Optimization, is how your business’ webpage will appear on a search engine like Google. Of course, you want to be at the top of the list, so you’ll catch the attention of prospective customers before any other competitors. 

By using keywords on your website and blogs, you can get a higher ranking on your SEO. Also, having a solid social media presence will help your SEO ranking. Any social media posts that draw attention to your website and your blogs will increase organic traffic.

Writing blogs and redoing your business website can take a lot of time. However, you can determine which keywords are best for headers and blogs, so your page will appear higher in the Google search results. Also, a digital marketing agency will help write the blogs and elevate your webpage.

Email Marketing

Email marketing sends promotional emails directly to your prospective customers’ inboxes. Sending out emails is a great way to personalize your business and build a relationship with your customers. Most people have an email and check it often, even if they don’t use social media. An email can relay more information than a social media caption and be more conversational. 

First, you must set up a mailing list and schedule emails to go out regularly. That can take some time to write the newsletter and plan the campaigns, so that a digital marketer can do that for you.

Done For You

EZMetrics can do all digital marketing for your business, so you don’t have to! We will help you through every step of the way, so you understand what we’re going to do and how we will help increase your business success. Contact us today to get started!

Small business owners are the most often affected by work-life balance. When you run a business, you have to take care of many tasks and fulfill many roles for the company. Usually, it is more complex than a regular 9-5 job. 

Small business owners love what they do. However, it can be easy to get burnt out from working every day. Creating unique products, connecting with customers, and advertising can all be gratifying work, but they also take time and effort.

You can benefit from placing boundaries around your business if you’re a small business owner. Here are some ways to keep your business running smoothly and make time for yourself. 

Take a Moment to Pause

The first thing you can do is take a step back. Schedule some time at the beginning of your day to reflect on your feelings about yourself and your business. Think about what feels out of balance in your life. Are you spending too much time on social media and losing that creative spark? Do you wish you had more time with your family and friends? Simply acknowledging these parts of your life will benefit you in the long run.

Stick To a Stopping Point

Set up a time each day when you stop working. It can be tempting for small business owners to keep working because they know the more they put into their business, the more they will get out of it. While this is true, sticking to a routine and making time for yourself is essential. Everyone deserves time to relax during the day! If you tell yourself to stop working at 7 pm, stick to it daily. 

Schedule Days Off

Small business owners work daily, which means every day! Weekends included. That’s because running a business takes daily effort to keep momentum. Even though you work for yourself, you still need to give yourself time off. It is essential to give yourself time to rest before it becomes a problem and you’re running on empty. Give yourself regular breaks to do something you enjoy, like going to the beach for the day, getting a coffee and chatting with a friend, or visiting with family. 

Turn Off Your Phone

So much of the work we do these days is on electronics. Especially our smartphones. When you need to focus on a task, receiving messages can be distracting and make your work take longer. Set your phone to the “do not disturb” setting when you’re working and make the most of your time. It can also create a separation between your work and your personal life, which is hard to do when you’re running a small business. After a while, you’ll find that your mentality shifts into work mode when you’re productive, which will be a great feeling!

Delegate When You Can

If you’re able to delegate tasks, do it. Small business owners may struggle to feel like it’s “worth it” to pay for services they can do themselves, but you’ll feel better when you’re able to take time for yourself and get some things off your plate.

One of the most manageable tasks to delegate is your social media. We at EZMetrics have experts who can help you with your Google and Facebook Ads and much more. We’ll take over your online campaign to make things easier for you. Give us a call today to learn more!

Your main goal is to have a successful business. You work daily to deliver the best product or service and reach your customers. In addition, you want to increase your profits and afford the life of your dreams.

There’s more to being successful than just great business tactics. Your business is an extension of you. So when you work on yourself, you also bring more to your business.

Here are 5 traits that successful business owners embody.

Honesty

Everyone learns as a child that it’s essential, to be honest with others, especially parents and teachers. However, another critical part of honesty that we only sometimes consider is being honest with ourselves.

A big part of growth is learning to see yourself as you are. We all make mistakes. We all have areas where we need to work on. Being honest with yourself means understanding your competency about certain things and accepting your mistakes.

Integrity

Integrity is the old mantra to do unto others as you would have them do unto you. Essentially, integrity means doing the right thing. People will only want to buy from businesses or work with business owners with different morals and values.

Think about what values you find essential in your life and that you bring to your business. Integrity is one of an entrepreneur’s most critical assets because it is your business’s backbone. You will always be headed in the right direction when you have integrity.

Accountability

If you have personal accountability, it will also show up in your business because you’ll be able to admit when you make mistakes and readjust for future success. In addition, when you hold yourself accountable, you set high expectations for yourself and others who work with you.

To run a business, you will run into problems. Entrepreneurs who can admit when they make mistakes and find a solution will have more success because they won’t flounder at the first issue that comes up. Accountability means you can be relied on to get work done and figure things out.

Flexibility

Flexibility is necessary because you never know what life will throw at you. There are hundreds of things not in your control. An essential thing in your possession is yourself. You get to decide what you focus your energy on and how you deal with problems.

Being able to adjust plans and schedules without getting flustered is a critical skill. It takes composure and a realization that you can only control a small fraction of things in your vicinity – the rest is up to others, whom you have to trust.

Transparency

Successful business leaders know how to be themselves in any audience. Transparency is a skill that helps you be honest, moral, and reliable. Admitting mistakes, giving constructive feedback, and knowing your goals are all helping you be more transparent with your staff, peers, and essential people in your life.

People only buy from businesses they trust, and transparency is an excellent way to show others you are trustworthy. Loyal customers will come back and purchase again if they feel they can trust the business and will share their good experiences with others. Word of mouth is one of the best ways to increase sales.

Social Media and Business

A big part of business marketing these days is social media. A great campaign can reach more customers, show your values as a business, and build your brand. EZMetrics can help you build your business with Google and Facebook Ads. Call us today to learn more about how we can help you!

People assume that making money from Facebook and Google Ads is something only big companies can do, but this isn’t true. Small businesses can benefit from these SEO tips, too.

Use Relevant Keywords

The first step is finding the best keywords for your site. The main focus of your content will help you find the primary keyword. The primary keywords will be a keyword relevant to your brand, product, or service. When writing website blurbs, blogs, or other social media captions, think about how these keywords will flow naturally into your content.

Create Original Content

The algorithm for search engines like Google works best with original content. So think about writing content that will answer a question a user might have about the topic you’re writing about. Show you’re an authority on the subject, and you’ll become a trustworthy source that people will come back to again and again.

Research Your Competition

Other small businesses in your niche are your competitors, who probably make similar content to target the same audience. Use their methods to inspire you to create content for yourself. Also, analyze their websites and see what works and what doesn’t. Use that knowledge to make your site more accessible and appealing.

Answer a Question

A good way to format your content in search results is to answer a question your target audience would ask. A featured snippet is a short paragraph that will show up on Google and give users some information about your website. They should be helpful, easy to read, and concise. Snippets that ask a question and then answer that question are more likely to get views.

Edit Your Pages

Once your audience clicks through to your landing page, you want them to be able to get the information they are looking for quickly. So edit your page’s copy to be short and to the point. Use direct sentences that don’t drag on. Try to describe your business in the simplest way possible.

Utilize Titles and Subtitles

The title is the first thing your audience will read on your site. Ensure the titles are impactful, as users will decide early on if they want to continue reading. Keep your title short, between 30 and 60 characters. You also have a space for a subtitle or a longer description. Keep your subtitle to under 160 characters. It’s best to include your target keyword. Lastly, consider what makes your business unique when creating your titles and ensure each page has a different title and subtitle.

Choose Good Graphics

Graphics and images can help show users what your business is all about. But, if the images and graphics are for your website, they can detract from your overall professional appearance. Make sure you use an image size that works best for your page. If it’s too big, it could slow down loading times. Instead, use images that make sense with the context on the page.

Your Business Success

Your SEO strategy can have an enormous impact on the success of your business. SEO factors into how easily your potential customers can find your business online. You want good SEO strategies so you’ll appear on the first page of search results. 75% of users don’t look past the first page of Google.

Experts in digital marketing can help you create the best strategy for your business. Contact EZMetrics today to learn more about how we can help you!