Category: Increase Engagement

Email Marketing: How to Create an Email List from Scratch and Ways to Grow It

With the number of fraudulent scams targeting your inbox and a spam folder that gets filled on a daily basis, it is easy to see why e-mail marketing gets a bad reputation.

Beyond this, with the recent compliance change required by the European Union’s General Data Protection Regulation, a lot of individuals are touting that e-mail marketing is a “dead” channel not because it actually is but because the new laws surrounding it are intimidating at best.

However, when we actually take a look at the research, we see that email marketing jobs are trending, that email marketing is still king with 59% of marketers stating that it is their most effective channel for revenue, and it is still by far the most direct way of contacting potential customers with 90.9% of internet users using e-mail in one shape or form.

So, in this article, we are going to take you through six different methods you can use to create an e-mail list from scratch and what to do after the email addresses begin to roll in.

The 4 Things You Need Before Getting Started on Your List

Creating an e-mail list from scratch is not going to happen if you are grasping at thin air, and so there are a few things that you should have before beginning the process. Here they are:

Figure Out Your Target Audience & Know Them. In figuring out who your target audience is, you can figure out where they hang out online. Women are mostly on Pinterest, Instagram, Twitter, and Facebook while men are mostly on Youtube and LinkedIn.

Create a Website With a Beautiful Landing Page. You will need a place on the web for your audience to congregate to. In most cases, you want this to be your own personal website. Now you don’t have to create a fully-fledged website, as a beautiful landing page will get the job done. Just make sure it has an image, a headline, your key bullet points, and an opt-in form. If you choose to go with a full website, you will need to utilize pop-ups.

Choose an E-mail Marketing Platform to Work From. There are several dozens to choose from, so make sure to research each one prior to signing up, but their general purpose is to help you organize your list and send out the e-mails.

Create A Irresistible Offer. Regardless of what you are choosing to sell, create, build, or offer, you will need to give people a reason to join your e-mail list. In order to have a reason, you need to provide something in exchange for their e-mail information. This is done by creating an irresistible offer; something that your target audience would want. This can be an e-book, software, or a guide; all of which should be free.

The Steps To Take for Building The List

Once you have the above four things, you can begin to actually start the process of building up your e-mail list. Now there are several ways to go about this, but they will generally involve creating call-to-action buttons, creating pop-ups, and driving traffic to your website/landing page with advertising.

Use Existing Resources to Catch Those Beginner Emails. Reach out to those who you already have e-mail addresses for and ask them if they’d be interested in what you’re offering. If they say yes, you can add them to your e-mail list.

Jump Onto Social Media and Post in Groups. Social media gives you massive exposure; so post your landing page/website homepage to them. On Twitter, use one or two hashtags, and on Facebook & LinkedIn, join groups and advertise there.

Use Advertising Campaigns to Drive Traffic. Although organically building your list is the way to go, it is not the fastest. Supplement organic methods with purchasing advertisements. Use LinkedIn sponsored updates, Twitter ads, Facebook ads, and Google Adwords.

Utilize Pop-ups & Call-to-Action Buttons on Your Website. Your menus, popovers, popups, and slide-ups should be in places where they cannot be missed. Add in top-bar-popups in your header and navigation menu bars, add in opt-in-forms to your sidebars, add in popup forms to your checkout pages, and don’t forget to add in call-to-action buttons to your individual blog posts, website footer, and your about page. Consider using a scroll box, which places your popup where your visitor chooses to stop on the page or pop-up timers as these allow your visitors to read through your content before bombarding them with the call-to-action.

Treat Your Blog Like an Email Capture Page. Your blog is going to be the place that should get the most visits if you are utilizing content marketing correctly. If your blog has 25,000 unique visitors on a monthly basis, that’s a lot of potential e-mails you could capture if you just inserted in an opt-in-form.

Give Away Free Stuff. Humans like free stuff. Your potential subscribers will want free stuff. Give it away and watch those email addresses come in. Consider giving away an email series, a guidebook, private blog content, a video tutorial series, or early access to new features coming to your website, discounts on new services, or sneak peeks at new products.

What To Do After You’ve Captured a Sizable Email List?

After you have gone through the steps of building up your email list from scratch and implementing in the methods needed to sustain the list (see above), you will need to educate your subscriber list on your brand and move them towards making a purchase.

Create Automated Welcome Messages and Engage Your Audience. Take some time to introduce your brand, company, or product to your list, provide them with some social reviews, and maybe give them a behind-the-scenes look at upcoming features. Capture and engage them and of course, add in a discount code or two. Do the same thing with dormant subscribers every thirty days with automated re-engagement emails.

Create a Consistent Schedule for Your Email Campaigns. If someone has signed up to you, they’ve shown interest and probably want to hear from you. Send out regular content to your email list on a consistent basis from month to month. This will keep them engaged and it will foster a connection with them.

Segment Out Your Subscriber List. Not everyone is going to have the same interests or the same reasoning as to why they signed up to you. Segment out your subscriber list based on their behaviors, demographics, and age. Those who haven’t purchased from you in the past 30-60 days, those who have used discount codes, those who have clicked on your emails and followed through, and those who are actively engaging in discussion with you are a few ways you can slice and dice them.

As your email list continues to grow, always make sure that you are using lead nurturing and avoid the “set it and leave it” trap. You want to be creating and developing high-value relationships with your subscriber list, as this is what will boost sales.

If you want to dominate email marketing, Book A Call Today

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Content Is King: How to Utilize Social Media Content Marketing Effectively

It is without a doubt that since the advent of social media platforms, the engagement rates for these platforms has done nothing but skyrocket due to the increase in internet use, tablets, and smartphones.

As a result, social networking is one of the most popular online activities across the globe, with 71% of internet users using their favorite platforms on a daily and weekly basis.

According to Statista, the forecasted user base for these networks will rise from 2.7 billion in 2019 to 3.02 billion by 2021, clearly indicating that social media remains a reliable vehicle for engaging a large target audience through content marketing.

Beyond being able to nurture relationships with a massive audience, a company that utilizes social media content marketing effectively, will be able to build brand awareness, influence prospects, and drive engagement to one’s product, business, or service.

Here is how you can leverage social media platforms effectively to make your content marketing strategy shine.

Always Optimize For Each Individual Platform You Are Using. A major mistake that a lot of marketers make when spreading their content across their social media pages is not optimizing for each social media platform. Although automation of content is definitely something you want to do with regards to scheduling out consistent content, it is not recommended for spreading out the same content across all platforms. This is because each platform has their own audiences with specific expectations and preferences. An audience on Facebook may want curated content in their newsfeed, whereas, an audience on Instagram is looking for photos and live stories. LinkedIn is for professional content and job-related content, while, Twitter is more for news and GIFs. So, if you have an Instagram account and a Youtube account for your business, you will want to put photographs on Instagram and videos on Youtube, while news-related information could go on a Twitter account.

Consistency Will Maximize User Engagement. Being consistent in how often you post to each social media network is paramount to keeping your audience engaged, however, you also need to be consistent in the tone, message, and aesthetics of your brand, product, company, or service. When these elements match up together, you will build your brand identity naturally, and a cohesive brand identity gives your users a personality to engage with. They will know who you are and because of that, you’ll gain traction.

Identify Where Your Content Is Relevant. Although it may seem like an excellent idea to have a social media page on every single platform, it doesn’t make sense to if your content doesn’t fit there. Figure out which platforms fit the type of content that you are putting out into the world, as any content that is spread on inopportune networks, will only be a loss on investment, both money and time wise. So, for instance, if you are running a bookstore, your content will fit really well on Pinterest and Instagram, but not so much on Facebook.

Use Analytic Metrics to Determine Which Content Works. Social media networks have this amazing metric system built right into them, with which you can derive insight into your audience. Take a look at your content, see who is engaging with it, what the demographics are like, and then optimize it for what is working. Maybe big pictures and a call-to-action button works the best on getting people to your blog, or maybe a Youtube video does an excellent job of getting people to your products page. Utilize the content that works based on the metrics that social media kicks back to you.

Consider Promotional Posts for Your Content. Posting your content on social media platforms is not enough nowadays. If you want high conversion rates, you will need to get your content in front of everyone through promotional advertising. Paid ads will bring more visibility to your content and it will increase your reach. If you do use promotional posts or sponsored posts, you will need to customize the strategy you use for each individual platform based around that platform’s preferred content.

Remember to Always Engage Your Audience! Once you have figured out which type of content works best for your website/business and on which platform, you will need to grow your social reach through engagement. This will show your audience that you are authentically interested in connecting with them. You can do this by re-tweeting or sharing your influencers posts, by featuring your partners on your social media profiles or even just simply liking and commenting back to your audience. Valuing your customer by responding will go a long way to building a positive reputation.

Consider Re-Purposing Viral Content for Other Platforms. If you have one piece of content, say a written article, that gets a lot of views, comments, and likes on LinkedIn or Facebook, consider re-purposing it into content that can be shareable across Youtube or Instagram. An article can be transformed into an infographic and placed on Pinterest or it can be made into a Youtube video. Doing this will help you reach new audiences with your content.

Social media is ever-evolving, and thus, the strategies and tactics that worked in the past may not be as effective today. It’s important that you stay ahead of the curve when it comes to What’s Working Now. Join the EZMetrics Mastermind to access our digital marketing library that will help you generate an unlimited supply of your perfect customers.

21 Zig Ziglar Quotes of Inspiration for Entrepreneurs

As an entrepreneur, we have to constantly tell the “negativity committee” inside of our own minds to be quiet. It can require some training, but when you begin to think a negative thought, remember that you have the power to flip the script!

Zig Ziglar always said, “positive thinking will let you do everything better than negative thinking will.”

At EZMetrics, we are honored and humbled to serve as the Digital Marketing Team behind Ziglar, Inc.’s social media. Zig Ziglar’s timeless wisdom has reached hundreds of millions of people around the world, and has been a cornerstone of inspiration along my personal journey as an entrepreneur as well.

Here are 21 Zig Ziglar quotes that will inspire you to keep pursuing your goals in life and business.

“What you get by achieving your goals is not as important as what you become by achieving your goals.”
“You cannot climb the ladder of success dressed in the costume of failure.”
“The foundation stones for a balanced success are honesty, character, integrity, faith, love, and loyalty.”
“You don’t have to be great to start, but you have to start to be great.”
“You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”
“Positive thinking will let you do everything better than negative thinking will.”
“If you want to reach a goal, you must ‘see the reaching’ in your own mind before you actually arrive at your goal.”
“With integrity, you have nothing to fear, since you have nothing to hide. With integrity, you will do the right thing, so you will have no guilt.”
“Your attitude, not your aptitude, will determine your altitude.”
“Honesty and integrity are absolutely essential for success in life–all areas of life. The really good news is that anyone can develop both honesty and integrity.”
“True success has more components than one sentence or idea can contain.”
“Goals enable you to do more for yourself and others, too.”
“You can make positive deposits in your own economy every day by reading and listening to powerful, positive, life-changing content and by associating with encouraging and hope-building people.”
“If you don’t see yourself as a winner, then you cannot perform as a winner.”
“Sometimes adversity is what you need to face in order to become successful.”
“Success must never be measured by how much money you have.”
“Courage is on display every day, and only the courageous wring the most out of life.”
“If you can dream it, then you can achieve it. You will get all you want in life if you help enough other people get what they want.”
“Remember that failure is an event, not a person.”
“In the game of life, before you get anything out, you must put something in!”
“It’s not what you’ve got, it’s what you use that makes a difference.”

Do you want to be surrounded by other like-minded entrepreneurs and small business owners who are striving to reach their goals? Join the EZMetrics Mastermind to learn what’s working now in digital marketing and receive ongoing education, inspiration, and accountability.

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7 Digital Marketing Trends on the Rise for 2019

Although it is hard to believe, we have only a few weeks left to go in the year, so it is as imperative as ever for digital marketing teams to know which trends, strategies, and technologies are at the forefront of the digital landscape. As always, this year is poised to see some dramatic shifts. From the integration of artificial intelligence to the use of chatbots and personalized custom content, 2019 has a lot in store for us. In this article, we will explore which digital marketing trends are on the rise, why your business should use them, and how they will help you stay ahead of your competition.

Voice Search and Audio Content is Popular: there is no doubt about it, smart speakers are popular and are here to stay with the majority of owners never wanting to revert back to a life without a controlled voice-assistant. As voice technology becomes more sophisticated and nuanced, we are going to see more companies creating monetized audio content and voice search for voice-assistant devices like Google Home, Apple Siri, and Amazon Alexa.

You Will See Shorter Video Ads: due to an abundance of video content out on the web, consumers are developing shorter attention spans, which means developers have a shorter amount of time to get their message across before the audience loses interest. This year, we will see shorter ads that are near or below the ten-second mark.

Chatbots Are Becoming Normalized: the novelty of chatbots are wearing off as more brands are using them for customer service roles. This is mainly because they offer a two-way communication channel 24/7 and are effective at producing mass communication. Combine this with the fact that they are relatively easy to make and are perfect for widespread use across multiple platforms like food delivery services, scheduling appointments, generating FAQ answers, and clothing store websites.

Video Marketing Will Continue to Trend: videos are practically everywhere and studies show that they account for a massive portion of internet traffic. According to Social Media Today, not only do videos increase landing conversions by 80% but 90% of consumers use video to help them make buying decisions. Marketers can use Youtube and Instagram to run video ads, partner with influencers for product placement, and get endorsements from social media influencers.

Don’t Forget About Live Video: with the rise of live streaming services like Instagram’s stories, Facebook’s live streaming, and Youtube Gaming, more internet users are gravitating towards watching these types of platforms. Consumers who has seen a live stream are far more likely to purchase a product, event ticket, or service if they know how it works or have seen its value in real-time.

Brands Are Leaning Into Brutal Honesty: unfortunately, marketing has a negative stigma around it, with a lot of company’s and sales representatives being perceived as deceitful due to exaggerated product promises or unethical advertising practices. Beyond this, there is an abundance of information available online about brands, products, and businesses, which means more people are aware of the shortfalls of the services being provided. This has forced more companies to become purely transparent and brutally honest in what they are providing consumers. In addition to this, negative feedback is getting addressed directly and two-way communication channels are being opened up to help form better relationships between consumer and business.

Mobile Advertising is a Must: according to Statista, there will be approximately 4.68 billion people using mobile phones by 2019 with the majority of these users spending their time on social media and mobile phone applications. With that many people using mobile phones, mobile marketing is a must for digital marketers.

Beyond these seven digital marketing trends, look out for the rise of visual search where users can upload an image to conduct a search to get specific results and the subtle art of influencer marketing. Although influencers may not openly endorse products, long-term relationships are being forged to produce organic endorsements that are generally more accepted and well perceived by consumers. If you combine and use the above digital marketing trends, you’re going to be able to surpass your competition while catering to your audience in a more authentic and direct way.

Creating a Competitive Marketing Strategy

How has digital marketing changed within this year?

Any form of marketing progresses with time, but digital marketing has seen swift advances within the last year. It is crucial that you understand these changed changes in order to stay relevant and competitive with your marketing strategy.

“Mobilfication”

This has become a popular buzzword in the marketing industry. Consumers use their cell phones for a variety of reasons, but when selling a product it is essential to have an aesthetically pleasing ad or website. You can do this by creating a mobile strategy that encourages a potential customer to engage with your website. This can include a text message, a follow on your business’s social media account, or an email opt in. These messages can include discount codes in order to create a new customer. Mobile is a field that is ever-increasing and it will continue to be a top priority for markets for years to come.

Video Marketing

If you are not using Facebook Live as a digital marketing resource, you should begin going Live as soon as possible. Many studies have been conducted and have concluded that videos are more effective in comparison with texts. I want to encourage you to create a goal, this varies for each person, but creating 5 live videos per month is a sufficient place to start. Begin to establish a habit of producing quality videos in order to connect with your potential customers. If you commit to your success you will see the results!

Creating a Chatbot

Chatbots are becoming increasingly popular and an effective tool for organizations. This strategy can be used to create engagement, customer service response, and answer general questions about your business. The power of this engine is the instant gratification of an answer to your question. Additionally, it is very hard to tell whether it is a live person or a bot when created correctly. The open rates for chatbots are incredibly high, which is why this method is increasingly powerful and should be adapted in your digital marketing plan.

Keep pressing forward to success!

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3 Marketing Tools that Every Entrepreneur Needs

As an entrepreneur, it can feel like there is not enough time in the day to accomplish all of the tasks at hand. There are a few tools that I recommend, to greatly impact your business while helping you manage your time.

Use Evernote to stay organized. When it comes to marketing your business, organization is essential. You never know when a new idea will come to mind, and if you are not able to organize and prioritize your notes, you may miss out on opportunities to grow. Evernote will assist you with capturing your ideas, trends, and inspirations, all while storing them on one easily accessible location. You can access this material on your phone, laptop, or tablet. This is a perfect tool to help capture your research and brainstorm ideas all in one place.

Buffer is helpful with Social Media Management. Buffer is a social media management tool that will help you establish your social posting efforts. Social media is extremely powerful within your business, this is why it is important that you stay active and relevant on different platforms. Buffer gives you the ability to connect on multiple accounts and then creates one dashboard to hold all of your platforms. With Buffer, you will be able to schedule and analyze the success of your posts. Buffer’s free plan would be beneficial for a new business that is looking to grow their social presence.

SurveyMonkey can be used to secure customer feedback. SurveyMonkey is one of the most popular free online survey tools. Surveys are a beneficial way to collect data from consumers in order to uncover trends and secure tangible insight on your business. This software is incredibly simple to learn and intuitive to use. Additionally, once you publish your survey, you will be able to analyze the results on the backend.

These tools can help you grow your business by freeing up more of your time, so that you can do more of the income-producing activities you need to do.

Keep pressing forward to success!

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5 Ways to Position Yourself as a Public Speaker

We all have the ability to become a public speaker, but we all have different things holding us back. What is holding you back from becoming a paid public speaker? First you need to determine what differentiates you from volunteer versus a paid speaker. Your value is not the only thing that is listed on your Facebook and Linkedin, but instead the importance of delivery, branding, and the audience’s experience.

Here are 5 steps to improve your public speaking skills.

Solve a Problem: When going on stage, it is important to have a compelling story, but it is crucial to bring value. Therefore, you should ask yourself, “what problem am I solving?” As you begin to create content for your speech, always think about what you are going to solve.

Create an Appealing Visual Presentation: Studies have shown that 65% of people are visual learners. Your visual aid is not to help you as the speaker, but instead to help the audience understand your vision and story. A website that can be helpful to create a visual aid is Canva.com. With this tool you will be able to create infographics along with appealing slides in order to keep the audience’s attention.

Tell a Story: Your audience will be more likely to become intrigued by your speech if you share it as if you’re telling them a story. A story will bring the audience in closer, allowing them to relate to you, making it more natural for them to follow your encouragement and advice.

Have a Clear Ending: Instead of having a slide at the end of your presentation that says “thank you”, create a strong, clear ending that motivates everyone in the audience to stand up and clap. Additionally, avoid giving a Q&A after your presentation, but rather, encourage individuals to meet you in the back of the room to ask their questions. This gives you the ability to create a deeper connection.

Create a Speaker Fee: Now that you have created strong content and a presentation, it is time to put a price on the value you are bringing to the audience. When a customer pays you, you are not just being paid for that hour of your time, you are being paid for the change you are able to make in others lives!

You have the ability to alter people’s lives for the positive. Believe in yourself and you will be unstoppable. EZMetrics can help you achieve your dreams!

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Tips and Tricks to Improve Your Open Rate

1. Create an Engaging Subject Line: When looking at your open rate, the subject line means everything. It is important that you intrigue your potential customer’s eye with a short phrase that makes them want to open your email. Companies have been using email marketing for years, but in some ways, they have failed to progress with the times. In your subject line, it is very important that you do not use all capital letters. This makes it more likely that your email will be sent to spam. A way to combat low open rates is by create interesting subject lines. This can be done in countless ways! You will have to use trial and error to find out what works best for your email list. A few ways to increase your open rate is to start a conversation within the subject, making the email look more personable. You can follow that conversation throughout the entirety of the email. Use a deadline alluding to urgency and instilling the fear of missing out. You can create a funny pun or joke, but make sure it does not go over the reader’s head. Lastly, people are drawn to numbers, so including numbers in the subject the email is a great way to make your email more likely to be opened.

2. Optimize Your Timing: Timing has a very large effect on your open rate. Studies have shown that Tuesdays are a popular day to send and open emails. You should try to avoid emails during the weekend. Individuals want to rest on the weekends and your emails may be seen as an annoyance. Timing for every organization will be different so it is important to perform split tests. Throughout other studies that have been conducted, it was concluded that the best time to send an email is late morning to early afternoon!

3. Make Your Emails Personable: When writing an email, it is important that you are seen as a friendly face and not a corporate boss. People are more likely to read emails that are personable. This can be done by customizing your greeting and signature. Additionally, do not speak over your audience – use a vocabulary that your reader can understand.

Keep in mind, most people do not look forward to reading emails. They usually push off reading emails, which is why it is important to create amazing content that your customer will look forward to reading. It is important to be consistent when writing emails so that your customer continues to want to learn more.

At times, it can be discouraging to see a low open rate, but it is important to keep your head up and continue to create more enticing emails! You can bring value to people’s lives through emails, all you have to do is get opened!

Would you like to know how to grow your following and increase engagement on Instagram?

The key to Instagram is simply showing up.

Why do people post on Instagram? A business goal is to increase engagement; this can be executed both on a personal or business account. We are all trying to increase our following as customers will begin to know, like, and trust us.

One key way to create engagement on Instagram is by liking, commenting, and tagging. Unlike Facebook, Instagram makes it more difficult to share the exact post that someone else has posted. Therefore, tagging within comments and on pictures is the main way to increase your following.

In order to expand your market, you need to use Instagram’s algorithm to your benefit. The way that Instagram works is when you like, tag, or comment on different accounts, your next post is more likely to be shown to them on their feed if they’re following you. This grows your engagement and following by simply being active!

A forgotten key to Instagram is your bio! Your bio should include four things:

Explain your title in easy to understand terminology. You should be precise and state exactly what you do within your company.
Name your customer, this can be done by naming who this account is for and how you are different from other competitors within your market.
Remember to add your locations, especially if you are at a physical business. If your business is a restaurant, your location is very important to your success. You can also add a hashtag in your bio and posts of the city where your business resides. If you are an insurance company, it is not as important where your location is, as your service can be performed over the phone or online, but do add a location if you’re licensed in specific states or regions. In either scenario, it is still helpful to add your location to attract local potential customers.
It is beneficial to give the potential customer something of value. If you are a restaurant, you can disclose a PDF recipe in your bio. Service based businesses might create a promotion that would attract customers to your business. This creates trust between you and the potential customer. This potential customer can then become a devoted customer by creating value through a promotion.

In short, it is vital to the success of your Instagram account that you have an enticing bio that brings customers in and urges them to follow you.

Additionally, it is very important that you stay active on other accounts by liking, commenting, and tagging. This increases your engagement and, in turn, you will begin to see more activity on your personal Instagram account!

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Get More Out of Twitter

Understand the Algorithm: It is very important that you are extremely present and active on Twitter. It is in live time, which means as soon as you tweet, it begins to scroll to the bottom of your followers feed. Twitter’s algorithm is not as advanced as Facebook’s; a major downfall regarding this platform. A way to help combat this algorithm is by liking, retweeting, and responding to your tweets and mentions. Many businesses are lenient when creating a Twitter as this is a platform where celebrities hang out and tweet. Even though this is true, Twitter is still a beneficial platform to grow and connect to more potential customers.

Condensed Content: Twitter only gives their users 280 characters for each tweet. Using fewer words to get your point across is most beneficial. This allows your content to be read and retweeted quickly. We recommend posting at least six times a day to help ensure that you will reach your followers.

Use Videos to Your Advantage: When posting on Twitter, videos are the best in terms of performance. You can also go live, which allows your followers the ability to connect to you on a more personal level.

Hashtags and Trends: It is very important to stay relevant. This can be done by researching hashtags and trends. Topics that are trending now are seen by millions of people. You can retweet and respond to comments to help grow your following and outreach. This shows that are you are a part of the conversation!

Follow the Right People: When thinking about social media, you always want to grow your following as fast as possible. It is important to gain followers, but you want them to be individuals that are interested in your offer or goal. If you have 100,000 followers but none of them meet your demographic of an ideal client, this is not beneficial to you. It is important to follow people who share your values and interests, along with industry leaders.

Even though Twitter is filled with influencers and celebrities, you still have a voice on this platform! It is important that you show up and stay engaged with your followers.