What is a lead magnet and why do you need one?

Lead magnets are an essential tool for any business looking to increase its reach and engagement with customers. A lead magnet is a content offered freely, usually in the form of a download or online resource, that can be used to capture contact information from potential customers. This allows businesses to develop relationships with prospects through email marketing and other platforms while also nurturing existing customer relationships.

Lead magnets provide various benefits to businesses: they help create an active mailing list that can be utilized for promotional offers and newsletters; they provide value to visitors and showcases expertise in a specific area; they can be shared quickly across social media networks and other channels helping build brand awareness; and, most importantly, when done right, lead magnets have the potential to convert visitors into paying customers.

In order to make the most out of a lead magnet’s potential, it’s important for businesses to understand how to properly create them for maximum impact. This includes things like making sure the offer is relevant and enticing enough to attract people’s attention; ensuring consistency between the marketing message promoting it and the content within itself; offering both ebooks/guides as well as videos/lectures if possible – both of which tend to have different levels of appeal & hold viewer attention differently; aligning their offer with buyer personas so that everyone knows what type of customer it is targeting etc.

Do you want some examples?

Here are 30 Lead Magnet Ideas Just for You!

1. Exclusive webinar

2. Free course/training

3. Ebook or PDF guide

4. Checklist or cheat sheet

5. Resource list

6. White paper

7. Template collection

8. Access to an online challenge

9. Trial membership access

10. Discount on a product or service

11. Free report

12. Educational video series

13. Mini-consultation

14. Infographic

15. Coupon code/discount code

16. Monthly newsletter subscription

17. Audio file or podcast episode

18. Quiz or survey

19. Virtual workshop

20. Question and answer session

21. Digital checklist or swipe file

22. Online assessment tool

23. Research study results

24. Live chat sessions with experts

25. Pre-recorded Q&A session

26. A portfolio of case studies

27. Quotes from industry experts

28. Access to a private Facebook group

29. In-depth buyer’s guide

30. Subscription to an industry newsletter

Overall, lead magnets are great tools for any business looking to maximize its reach & engagement while creating added value with every interaction made – something that helps strengthen customer relationships & ultimately leads toward conversions down the line.

Proverbs 16:3 says, “Commit to the Lord whatever you do, and he will establish your plans.” This is a great reminder that when we put our trust in God, He can help us reach our goals—just like lead magnets can help you achieve success with growing your business.

If you’d like help maximizing your ROI from all digital marketing efforts, our team at EZMetrics.com is here to help. Book a call with us today and start achieving better results!

Profile ImageJacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?
jacob@ezmetrics.com
www.ezmetrics.com

How to Make Sales and Love It

The best way to make sales is to love what you do. Your energy, passion, and drive will radiate to everyone you meet. A positive attitude, a hard work ethic, and a strong belief in your product or service will do more for you than any sales tip or trick.

Here’s how to use your natural strengths and winning personality traits to be the best at sales!

Don’t Worry, Be Happy

What is your best sales tactic? Well, your smile, of course! Remember that your smile will go a long way and make you look happy, making others feel happy. A satisfied customer will be more likely to work with you and your business.

Highlight Your Best Feature

Your best feature is what people will notice about you first and love about you. So make an effort to look your best every day. Invest in a comfortable and well-fitted wardrobe and practice good hygiene.

Also, notice and acknowledge when others make an effort in their appearance. A genuine, simple compliment can make others feel great about themselves and feel like they can get along with you instantly.

Work With Your Strengths

Everyone has natural strengths! Your’s could be you’re great at communicating, you’re a strong problem solver, or you are great at crunching numbers. Whatever your strength is, that’s an excellent place to start focusing on.

Take on the Leadership Role

To be a leader takes practice and patience. Sometimes, you need someone to show you how to take the first step into a new role. No one is born knowing how to lead others. It is a skill learned over time. Start to notice great leaders in your life and what they do, how they communicate with others, and what habits they have.

Be Present

The best thing you can do for your work is to be present. Focus on what you’re doing, and you’ll do it well. When we don’t put our best into our work, others can feel that, and your customers and coworkers will feel that, too.

Be Passionate About What You Do

When you love what you sell, your energy will sell your product or service for you. So get excited about your product or service and know that you’re selling the best!

Delegate Jobs to Someone Else

If you want to step up and into more of a leadership role, there will always be the opportunity to. Most people are just waiting for someone to do it!

However, sometimes you’re already working at your maximum capacity. That’s when it’s time to take a step back and notice the leadership skills of others on your team.

If you’ve weighed your strengths and found someone else would be better at tasks, it is an excellent opportunity to teach someone else. Look for the strengths in others as closely as you look at yourself, and you’ll start to create a smooth-running machine for sales.

We Do It for You

Your time and energy are valuable. So let EZMetrics take over your social media marketing!

Our experts will work with you to create the best campaign for your business. Get started today in just a few minutes! Contact us now to set up a virtual meeting.

Five Reasons to Hire a Coach by Jacob Salem

Are you looking to take your business or career to the next level?

Hiring a coach can be one of the best investments you make in yourself. Coaches provide personalized guidance and support, helping to clear the fog and focus on what will lead to success.

Here are some of the primary benefits of hiring a coach:

1. You Will Reach Your Goals Faster – A professional coach will provide clarity and direction, setting goals that are achievable within realistic time frames. With this kind of focus and dedicated effort, you’ll reach your goals much faster than if you tried them on your own.

2. You Will Learn New Skills Effectively – Working with an experienced coach will often involve learning new skills to help you improve in areas such as marketing, sales, product development, communication, or any other competency needed for success.

3. They Provide Objectivity – As humans, it’s hard to be impartial when trying to solve our own problems or come up with new ideas for growth. However, a coach can offer objective advice and perspective from someone who is not directly involved but has experience working with successful entrepreneurs or professionals like yourself.

4 . You’ll Have More Confidence – When we have someone walking alongside us during times of struggle and doubt, it’s easier to stay motivated and focused on achieving long-term results. A good coach will help build confidence along the way so that you can reach your goals faster!

5 . You Can Enjoy Greater Success – Ultimately, hiring an experienced professional means having access to resources that can help set ambitious yet achievable goals for greater success. From actionable strategies personalized just for you to expert advice tailored specifically to your industry – there is no limit when working with a coach!

Ready to take your success journey to the next level?

Join my weekly coaching program at https://www.ziglarsguru.com/weekly-coaching and unlock your full potential!

Jacob Salem
Shepherd and Solution Seeker
Investor | Do you want to sell your business?
jacob@ezmetrics.com
www.ezmetrics.com

Tips for Tapping Into New Social Media Audiences

Is your audience all tapped out? Even if you’re doing everything right with your social media strategy, you may be marketing to an audience that is all too familiar with your business. However, you can effectively grow a new audience while keeping your current followers engaged. So switch up with these tips to find a new audience to market to on social media.

Your regular followers have already seen your posts and know what you have to offer. It’s time to start marketing to a new audience, and here’s how!

Research

Research your new target audience and learn about their basic information. Whether tapping into a younger audience or one with a niche interest, you need to start with the basics, like their age, location, income, and hobbies. By learning what makes them interested and engaged through their habits, you’ll be more successful in engaging them. Figure out how to reach out to them with emotion and passion. Do they love to cook? Include more recipes in your content. Pique their interest with relevant and valuable content and information.

Explore

You’ll have to explore new social media channels to reach new audiences. Your new audience may be on a social network you haven’t used. You’ll need to decide if you can effectively advertise on different platforms. If you’re looking for a niche group, you may try LinkedIn and get involved in groups with other businesses. Some social sites like Twitter can be explored using strategic hashtags to reach new audiences.

Influencers

Hiring an influencer can help you reach new audiences you wouldn’t be able to from your business account. Many people follow influencers for many reasons, and you’ll be able to market to a large group of diverse people at once. Research shows that brand messages shared through an influencer are very effective for marketing. You can pick and choose who you’d like to work with. Check out my blog post here to learn more about establishing an influencer marketing plan!

Content

You must create new content that will resonate with your unique audience and feature what they care about. Consider what will attract your new audience to your product or service. What interests do your new audience and your old audience have in common? Design content that will keep your current audience engaged and attract your unique audience. You can also use paid ads for advertising specific content to your unique audience now that you’ve researched their basic information.

You don’t have to spend much time researching new audiences for your business. We can help! Our social media professionals will create the content and post it all for you. We’ll manage up-to five social media business accounts for you. You can choose from any of the following: Facebook, Instagram, Twitter, LinkedIn, Pinterest, or Google My Business. Also, we’ll automatically set up a process for you to review and approve all content before it’s posted.

Getting started is simple. Sign up here!

Establishing an Influencer Marketing Plan That Works

Creating an effective influencer marketing plan is essential to building a successful digital marketing strategy. It allows businesses to leverage the power of social media influencers and their large followings to promote their products and services. With the right plan, businesses can tap into new markets and expand their reach with relative ease.

In this blog post, we’ll explore what it takes to build an effective influencer marketing plan that works for your business. We’ll cover everything from defining your goals and objectives, to choosing the right influencers, and measuring your ROI. Let’s get started!

Step One: Define Your Goals and Objectives

Before getting started with any type of digital marketing campaign, you must first define your goals and objectives. What are you trying to achieve? Are you looking to increase brand awareness or broaden your reach? Do you want to drive more sales or increase customer loyalty? Knowing exactly what you want to accomplish will help guide the rest of the process.

Step Two: Identify Your Target Audience

Once you have established your goals for the campaign, it’s time to identify who you want to target. Who is your desired audience? Knowing who they are and where they hang out will help you find the right influencers for your campaign.

Understanding who makes up your target market means that selecting appropriate influencers becomes much simpler – after all, if you don’t know who looks up to them or engages with them on social media, then how can you be sure that they have any influence at all?

Step Three: Choose The Right Influencers

Choosing the best influencer(s) for your campaign is arguably one of the most important steps in creating a successful influencer marketing plan. You need to make sure that their followers align with those in your target market – after all, there’s no point in targeting someone whose followers may not even be interested in what you have to offer!

When it comes down to finding suitable candidates, paid partnerships tend to work best as they give brands greater control over who represents them online; however, there are other ways too such as talking directly with bloggers or researching potential candidates on social media sites like Twitter and Instagram.

Step Four: Create Engaging Content

Creating content that resonates with consumers is key when it comes to establishing a successful influencer marketing plan

Do you want help creating your Influencer Marketing Plan?

Visit EZMetrics.com to book a call with our team and get started today!

Lead Generation: The Importance of Inbound Marketing

For both large and small businesses alike, the ability to generate new leads out of potential customers is the hallmark of what makes a business successful. The process of attracting, converting, and gaining prospective customers is called lead generation and is cultivated through numerous communication and media channel methods, such as online content, blog posts, live events, job applications, contests, videos, email capture, and landing pages to name a few.

Without lead generation, a business cannot become profitable, it cannot compete with competitors in the marketplace, and it cannot expand past its current products, services, and offerings. In order to understand how lead generation works and why it is important, we are going to explore inbound marketing – what lead generation is a part of – and what you should be doing to generate leads.

What Is Lead Generation and Why Is It Important?

To put it simply, lead generation is the lifeblood of your business or organization. It is what gives meaning to why your business is running in the first place. It occurs after you have attracted an audience to your business, whether that be through your products, through your website, through your services, or through promotions such as ad campaigns, sponsored posts, guest blogging, giveaways, and contests.

Businesses rely heavily on lead generation because it is what generates traffic and the more traffic you have coming in, the more likely you are to convert the traffic into paying customers. When you are able to take your leads and convert them into customers, you gain increased sales, increased exposure, and increased profit margins that make expansion viable.

What Does Inbound Marketing Have to do With Lead Generation?

Inbound marketing is a methodology that is all about creating a positive impact and valuable experiences to your target audience. By providing relevant and helpful content through tools like online chat systems, email communication, and newsletters, one can attract, engage, and delight those who are interested in your business.

The premise of inbound marketing is to do business with your audience in such a way that you are helpful, trusted, and empathetic while simultaneously adding value at every stage of your customer’s journey with you. In business, the methodology is simple, the happier your customers are, the more energy they will provide to you, either through promoting your business, buying your products, or leaving excellent testimony, which, in turn, brings new customers to you and fuels growth. So how does this correlate to lead generation?  It’s simple really, with inbound marketing you attract, engage [lead generation], and delight your prospects into converted and happy customers.

So What Do You Need to Do to Generate Leads With Inbound Marketing?

  1. You need a lead strategy in place.
    Without a lead generation strategy in place, you will not be able to optimize your lead generation tactics. There are four major areas you need to focus on when putting a lead generation strategy in place are lead captures, lead magnets, landing page conversions, and a lead scoring system. Chances are, you are not capturing the information needed from every single prospect that comes your way; one way to fix this is by using lead magnets to provide a valuable offer in exchange for email opt-ins, subscriptions, or social media follows and then using call-to-action buttons on your landing pages to convert.

 

  1. What Makes an Offer a Good One?
    The key with offers is that they need to provide impact, value, and a solution. Your prospective customers are coming to your website, to your socials media pages or to your blog to find pertinent information about an issue; provide them with an offer they cannot refuse based on this premise. The content that you provide your potential customers should be valuable enough that it makes them want to enter their information into your marketing offer, into your lead capture forms, or through your call-to-action buttons on your landing pages. Nurture these leads by offering a free trial, providing product demos, giving away free templates or video series. Give them something that helps them and watch as you reel in another lead.

 

  1. Utilize Call-to-Action Buttons.
    Whether you use these on your landing pages, in your blog posts, or on your paid ad campaigns on Instagram, Facebook, and Twitter, these are a huge asset to your business when you are attempting to convert your visitors into proper leads. When someone lands on your marketing elements, you want people to click-through, whether that be into your sales funnels or into your lead capturing elements. But the key here is to use the right call-to-action buttons, so which are they? On landing pages, you want to narrow down the focus, cut out excess information, and include one form of call-to-action link that makes good on your promise. In a blog post, your call-to-action may be to sign up for your newsletter to get a first-hand look at all upcoming posts or it could be a $1 trial into an exclusive series.

 

  1. Where to Place Your CTA Buttons?
    There are generally two call-to-action placements on a website, above the fold, and below the fold. Determining where to place them will be dependent on the complexity of what you are offering your visitor. Above the fold is a common placement choice but must be accompanied by a powerful headline, a supporting sub-header, a “hero” shot or video/image that showcases your service or product, the benefit statement and trust indicators. The CTA in this placement will work if the offer is simple and not a lot of thinking must go into understanding the page. A call-to-action below the fold works well if there is a lot of information to digest or if the offer is complex because it will require you to capture attention with a headline, generate interest with a visual form (photo/image), develop a desire and then place your CTA.

 

The main key takeaway here is that you need to create products/services and content that 1) solve a problem and 2) are valuable to your customers. Once you discover what these are, create simple, easy-to-understand marketing that highlights the value you are giving away and utilize a lead strategy and call-to-action buttons to convert.

Email Marketing: How to Create an Email List from Scratch and Ways to Grow It

With the number of fraudulent scams targeting your inbox and a spam folder that gets filled on a daily basis, it is easy to see why e-mail marketing gets a bad reputation.

Beyond this, with the recent compliance change required by the European Union’s General Data Protection Regulation, a  lot of individuals are touting that e-mail marketing is a “dead” channel not because it actually is but because the new laws surrounding it are intimidating at best.

However, when we actually take a look at the research, we see that email marketing jobs are trending, that email marketing is still king with 59% of marketers stating that it is their most effective channel for revenue, and it is still by far the most direct way of contacting potential customers with 90.9% of internet users using e-mail in one shape or form.

So, in this article, we are going to take you through six different methods you can use to create an e-mail list from scratch and what to do after the email addresses begin to roll in.

The 4 Things You Need Before Getting Started on Your List

Creating an e-mail list from scratch is not going to happen if you are grasping at thin air, and so there are a few things that you should have before beginning the process. Here they are:

  • Figure Out Your Target Audience & Know Them. In figuring out who your target audience is, you can figure out where they hang out online. Women are mostly on Pinterest, Instagram, Twitter, and Facebook while men are mostly on Youtube and LinkedIn.
  • Create a Website With a Beautiful Landing Page. You will need a place on the web for your audience to congregate to. In most cases, you want this to be your own personal website. Now you don’t have to create a fully-fledged website, as a beautiful landing page will get the job done. Just make sure it has an image, a headline, your key bullet points, and an opt-in form. If you choose to go with a full website, you will need to utilize pop-ups.
  • Choose an E-mail Marketing Platform to Work From. There are several dozens to choose from, so make sure to research each one prior to signing up, but their general purpose is to help you organize your list and send out the e-mails.
  • Create A Irresistible Offer.  Regardless of what you are choosing to sell, create, build, or offer, you will need to give people a reason to join your e-mail list. In order to have a reason, you need to provide something in exchange for their e-mail information. This is done by creating an irresistible offer; something that your target audience would want. This can be an e-book, software, or a guide; all of which should be free.

The Steps To Take for Building The List

Once you have the above four things, you can begin to actually start the process of building up your e-mail list. Now there are several ways to go about this, but they will generally involve creating call-to-action buttons, creating pop-ups, and driving traffic to your website/landing page with advertising.

  • Use Existing Resources to Catch Those Beginner Emails.  Reach out to those who you already have e-mail addresses for and ask them if they’d be interested in what you’re offering. If they say yes, you can add them to your e-mail list.
  • Jump Onto Social Media and Post in Groups. Social media gives you massive exposure; so post your landing page/website homepage to them. On Twitter, use one or two hashtags, and on Facebook & LinkedIn, join groups and advertise there.
  • Use Advertising Campaigns to Drive Traffic. Although organically building your list is the way to go, it is not the fastest. Supplement organic methods with purchasing advertisements. Use LinkedIn sponsored updates, Twitter ads, Facebook ads, and Google Adwords.
  • Utilize Pop-ups & Call-to-Action Buttons on Your Website.  Your menus, popovers, popups, and slide-ups should be in places where they cannot be missed. Add in top-bar-popups in your header and navigation menu bars, add in opt-in-forms to your sidebars, add in popup forms to your checkout pages, and don’t forget to add in call-to-action buttons to your individual blog posts, website footer, and your about page. Consider using a scroll box, which places your popup where your visitor chooses to stop on the page or pop-up timers as these allow your visitors to read through your content before bombarding them with the call-to-action.  
  • Treat Your Blog Like an Email Capture Page. Your blog is going to be the place that should get the most visits if you are utilizing content marketing correctly. If your blog has 25,000 unique visitors on a monthly basis, that’s a lot of potential e-mails you could capture if you just inserted in an opt-in-form.
  • Give Away Free Stuff. Humans like free stuff. Your potential subscribers will want free stuff. Give it away and watch those email addresses come in. Consider giving away an email series, a guidebook, private blog content, a video tutorial series, or early access to new features coming to your website, discounts on new services, or sneak peeks at new products.

What To Do After You’ve Captured a Sizable Email List?

After you have gone through the steps of building up your email list from scratch and implementing in the methods needed to sustain the list (see above), you will need to educate your subscriber list on your brand and move them towards making a purchase.

  • Create Automated Welcome Messages and Engage Your Audience.  Take some time to introduce your brand, company, or product to your list, provide them with some social reviews, and maybe give them a behind-the-scenes look at upcoming features. Capture and engage them and of course, add in a discount code or two. Do the same thing with dormant subscribers every thirty days with automated re-engagement emails.
  • Create a Consistent Schedule for Your Email Campaigns. If someone has signed up to you, they’ve shown interest and probably want to hear from you.  Send out regular content to your email list on a consistent basis from month to month. This will keep them engaged and it will foster a connection with them.
  • Segment Out Your Subscriber List. Not everyone is going to have the same interests or the same reasoning as to why they signed up to you. Segment out your subscriber list based on their behaviors, demographics, and age. Those who haven’t purchased from you in the past 30-60 days, those who have used discount codes, those who have clicked on your emails and followed through, and those who are actively engaging in discussion with you are a few ways you can slice and dice them.  

As your email list continues to grow, always make sure that you are using lead nurturing and avoid the “set it and leave it” trap. You want to be creating and developing high-value relationships with your subscriber list, as this is what will boost sales.

If you want to dominate email marketing, Book A Call Today

Content Is King: How to Utilize Social Media Content Marketing Effectively

It is without a doubt that since the advent of social media platforms, the engagement rates for these platforms has done nothing but skyrocket due to the increase in internet use, tablets, and smartphones.

As a result, social networking is one of the most popular online activities across the globe, with 71% of internet users using their favorite platforms on a daily and weekly basis.

According to Statista, the forecasted user base for these networks will rise from 2.7 billion in 2019 to 3.02 billion by 2021, clearly indicating that social media remains a reliable vehicle for engaging a large target audience through content marketing.

Beyond being able to nurture relationships with a massive audience, a company that utilizes social media content marketing effectively, will be able to build brand awareness, influence prospects, and drive engagement to one’s product, business, or service.  

Here is how you can leverage social media platforms effectively to make your content marketing strategy shine.

 

  • Always Optimize For Each Individual Platform You Are Using. A major mistake that a lot of marketers make when spreading their content across their social media pages is not optimizing for each social media platform. Although automation of content is definitely something you want to do with regards to scheduling out consistent content, it is not recommended for spreading out the same content across all platforms. This is because each platform has their own audiences with specific expectations and preferences. An audience on Facebook may want curated content in their newsfeed, whereas, an audience on Instagram is looking for photos and live stories. LinkedIn is for professional content and job-related content, while, Twitter is more for news and GIFs. So, if you have an Instagram account and a Youtube account for your business, you will want to put photographs on Instagram and videos on Youtube, while news-related information could go on a Twitter account.
  • Consistency Will Maximize User Engagement.  Being consistent in how often you post to each social media network is paramount to keeping your audience engaged, however, you also need to be consistent in the tone, message, and aesthetics of your brand, product, company, or service. When these elements match up together, you will build your brand identity naturally, and a cohesive brand identity gives your users a personality to engage with. They will know who you are and because of that, you’ll gain traction.
  • Identify Where Your Content Is Relevant. Although it may seem like an excellent idea to have a social media page on every single platform, it doesn’t make sense to if your content doesn’t fit there. Figure out which platforms fit the type of content that you are putting out into the world, as any content that is spread on inopportune networks, will only be a loss on investment, both money and time wise. So, for instance, if you are running a bookstore, your content will fit really well on Pinterest and Instagram, but not so much on Facebook.
  • Use Analytic Metrics to Determine Which Content Works.  Social media networks have this amazing metric system built right into them, with which you can derive insight into your audience. Take a look at your content, see who is engaging with it, what the demographics are like, and then optimize it for what is working. Maybe big pictures and a call-to-action button works the best on getting people to your blog, or maybe a Youtube video does an excellent job of getting people to your products page. Utilize the content that works based on the metrics that social media kicks back to you.
  • Consider Promotional Posts for Your Content. Posting your content on social media platforms is not enough nowadays. If you want high conversion rates, you will need to get your content in front of everyone through promotional advertising. Paid ads will bring more visibility to your content and it will increase your reach. If you do use promotional posts or sponsored posts, you will need to customize the strategy you use for each individual platform based around that platform’s preferred content.
  • Remember to Always Engage Your Audience!  Once you have figured out which type of content works best for your website/business and on which platform, you will need to grow your social reach through engagement. This will show your audience that you are authentically interested in connecting with them. You can do this by re-tweeting or sharing your influencers posts, by featuring your partners on your social media profiles or even just simply liking and commenting back to your audience. Valuing your customer by responding will go a long way to building a positive reputation.
  • Consider Re-Purposing Viral Content for Other Platforms.  If you have one piece of content, say a written article, that gets a lot of views, comments, and likes on LinkedIn or Facebook, consider re-purposing it into content that can be shareable across Youtube or Instagram.  An article can be transformed into an infographic and placed on Pinterest or it can be made into a Youtube video. Doing this will help you reach new audiences with your content.

 

Social media is ever-evolving, and thus, the strategies and tactics that worked in the past may not be as effective today. It’s important that you stay ahead of the curve when it comes to What’s Working Now.  Join the EZMetrics Mastermind to access our digital marketing library that will help you generate an unlimited supply of your perfect customers.

Top Eight Copywriting Tips for Creating Outstanding Sales Pages

When it comes to creating an outstanding sales page, you want the writing that appears on the page to pull the visitor in and immerse them into whatever the page is selling.

This could be your products, your services, or the mission of your company.

Excellent copywriting will reduce any risk that a potential customer may feel towards you, it will answer any questions up front, it will call us to act, and it will highlight the benefits of what you are selling.

Unfortunately, one of the most overlooked items of sales pages is the copywriting as most website developers or owners will tinker with the color, spend hours on their videos, and put up crisp and clear photographs, all without creating engaging text.

In this article, we will highlight eight tips that you can use to make your sales page go from decent to outstanding.

1. Be Clear and Concise: you want your writing to be clear and concise but you don’t want to “dumb” it down as this can have a negative impact on how you make your visitor feel about themselves. Instead, make sure to keep close to the point and do not over-explain or run off topic. Your goal here is to deliver the core concepts of your piece in such a way that it is understandable, easy to follow, and uses descriptive language that plays on your audience’s senses. Avoid run-on sentences where possible.

2. Research: you cannot just place any type of written content on your sales pages, rather, you have to be able to talk about what you have knowledge of. Writing that is not backed by research, expertise, and authenticity will be very clear to the reader. Make sure that you have a full and masterful understanding of your topic, your competitors, and your offering, first. Displaying your own knowledge of the subject matter is often one of the key factors that will determine whether or not a reader continues reading. If they continue reading, you are more likely to make a sale.

3. Eye-Catching Subject Lines: having a brilliant body paragraph does nothing for you if your subject line is bland, uninspiring, and easy to gloss over. Make sure that your headlines are eye-catching, intriguing, and play off as “hooks”, as this will grab the reader’s attention. There are many ways that you can accomplish this, but a few include starting with a simple question that highlights your audience’s problem, choosing to go with a list-style subject line that is quick to understand or create a comparison line between your product and your competitors’.

4. Find the Problem, Solve the Problem: if a reader decides on buying anything, the reasoning behind it will be to solve some sort of problem. It will be your job to identify what this problem might be and then subsequently solve it with your product or service. More often than not, the problem will have something to do with your reader’s fears, like a pest infestation or out of control debt, and thus offering a solution will require you to gain an in-depth understanding of your audience.

5. Speak Your Audience’s Language: in many cases, it is safer to use general terms to appeal to your audience rather than niche-branded terms unless your sales page is targeting a very specific audience that would have prior knowledge about your sales topic. By doing this, you help your audience relate to you and what you’re talking about which, in turn, encourages them to purchase from you.

6. Talk Like it’s a Conversation: it’s much more enjoyable to have a conversation than it is to listen to a sales pitch, as conversations are more relatable, they make your reader feel special, and they do not isolate the reader with technical jargon. When you act like you are talking to your best friend, you have a higher chance of converting leads.

7. Avoid Sounding Passive:  keeping to the present tense, making solid statements and talking with confidence, are all methods you can use to avoid sounding passive. When your copywriting uses passive voice, it assigns less responsibility to the action, meaning it has less power. You want to sound powerful.

8. Don’t Beat Around the Bush:  asking for the sale might seem too pushy but is, in fact, a necessary measure to take. Readers respond to transparency more than anything, so if what you want is for them to click a link, fill out a form or even just think a particular thought, make that want known. This is where you need to use call-to-action buttons, forms, and pop-ups that are aesthetically pleasing to look at and that enhance what you’ve just said.

Copywriting is not just for sales pages. The same principles can apply to your social media posts and emails, too. After all, copywriting is more than just what you say… it’s what you convey.  

If you want to master how to write effective copy, and 10 other crucial skillsets to stay ahead of the curve when it comes to What’s Working Now, join the EZMetrics Mastermind to gain access our digital marketing library that will help you generate an unlimited supply of your perfect customers.

Infusionsoft’s new name and what it means for you

At EZMetrics, we are obsessed with bringing you the most up-to-date information on What’s Working Now in Digital Marketing. Recently, our favorite CRM and email marketing provider, Infusionsoft, officially announced that they are rebranding and will now be known as Keap.  Here’s the official announcement.

The official company statement mentions that Keap represents what many small businesses and/or entrepreneurs can appreciate: sometimes we need to make changes, large and small, to keep going, keep serving, and keep growing.

Although a name change can seem confusing to the end-user at first, rest assured that the Infusionsoft that we all know and love, will remain the same — just less confusing.  

Here’s the breakdown of what it means for YOU.

Basically, rather than the Infusionsoft ecosystem referring to itself as “new Infusionsoft” and “old Infusionsoft”, they’ll be simply known as Keap or Infusionsoft by Keap.  

Keap Customers (formerly New Infusionsoft):

  • When you log in to your app, you’ll see the new look with new colors and the new name (Keap).  
  • Your monthly invoice will now come from Keap.

For Infusionsoft by Keap Customers (formerly Classic Infusionsoft):

  • When you log into your app, you’ll notice a new logo (Infusionsoft by Keap). No other major changes.  
  • Your monthly invoice will now come from Keap.

Keap is powerful and robust, with many of the benefits as Infusionsoft… without the overwhelming and complex setup (and the crowd roars with applause).

“We’ll continue to lead the CRM and marketing automation industry with exciting updates coming this year with what we are now calling Infusionsoft by Keap,” says Keap COO Keith Reed. “With the introduction of our new Keap product, we are able to serve an even larger market of small service providers who have been shut out of the benefits of automation because software providers have made it too hard and expensive.”

As true for most small businesses, a fresh coat of paint (whether it be virtual or physical) in the form of a new name, new direction, or new focus can be a breath of fresh air. Especially if it clarifies even more how you can serve your ideal clients by honing in on exactly what you do so that you can make your mark.  

As always, our team here at EZMetrics is dedicated to serving small businesses, brands, and entrepreneurs by helping them gain more leads so that they can close more sales. Infusionsoft (Keap) is one of our favorite platforms and highly recommended (and used daily) by our own team.  

Want to learn more about tools and resources you need to grow your business, and what’s working now? Check out the EZMetrics Mastermind!