Category: Uncategorized

Having a website is essential in the modern business world. In today’s world, potential customers and clients expect to see an online presence when they search for services or products. A professional website is the go-to solution for businesses that want to create a strong and lasting impression on their target audience.

A website not only gives customers access to your product or service, but it also helps establish credibility and trust with your customers. People are much more likely to purchase from a business that looks legitimate and trustworthy, so having an up-to-date website can be incredibly beneficial for your company.

Having a website also makes it easier for customers to learn more about your business – whether it’s through reading reviews, finding out more about the products you offer or understanding what sets you apart from competitors. You can control how people view your company by creating custom pages dedicated to providing all the information a customer could need in order to make an informed decision.

Finally, a website helps put your best foot forward when competing against other businesses in the same industry. With so many companies ramping up their digital presence these days, having a well-designed website is becoming increasingly important if you want to stand out from the competition.

Having a professionally designed website is one of the most effective ways to ensure that potential customers find out about you and take notice of what you have to offer!

If you need a high-converting money-printing website, book a call with us and we’ll get it done. 💪

https://services.ezmetrics.com/get-clients

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

In today’s world, technology moves at an incredible pace. As a result, business owners must keep up to stay ahead of their competition and maximize their online presence. One way to do this is by leveraging the power of automation for digital marketing. Automation can simplify and streamline your everyday processes, freeing up valuable resources.

So put aside those tedious manual processes and get ready to unlock the full potential of automated digital marketing!

Automated Email Marketing

One of the most powerful ways that you can use automation for your digital marketing is through email marketing. By setting up automated emails, you can stay in touch with your customers and prospects without putting in much manual effort. Additionally, you can use automation to send highly personalized emails tailored to each recipient.

Social Media Automation

Another great way to use automation for your digital marketing is through social media. There are many different tools that you can use to automate your social media posts, including Buffer and Hootsuite. Using these tools can save time that would otherwise be spent manually posting to your various social media accounts.

Automated Ad Campaigns

You can harness the power of automation through online advertising campaigns. You can set up automated ad campaigns using tools like Google AdWords and Bing Ads without needing manual intervention. Additionally, you can use these tools to track the performance of your ads and make changes accordingly.

Lead Nurturing

You can also use automation for your digital marketing through lead nurturing. Lead nurturing builds relationships with potential customers interested in your product or service. Using automation, you can stay in touch with your leads and update them on your latest offerings. Additionally, you can use automation to score your information and determine which will most likely convert customers. Learn more by clicking here to read more about generating leads.

Customer Segmentation

Finally, another way to use automation is through customer segmentation. It is the process of dividing your customer into small groups based on shared characteristics. Using automation, you can more easily segment your customers and target them with specific messages relevant to their needs and interests.

As you can see, automation can be a powerful tool for any digital marketing strategy. There are many areas in digital marketing where automation can be beneficial. When used correctly, it can help save you time and money while still being effective. If you’re interested in learning more, EZMetrics can help harness the power of automation for your digital marketing. So contact us today, and we would be happy to discuss how we can help you take your digital marketing to the next level!

Are you thinking about adding SMS marketing to your digital strategy?

With so many options available today, it’s easy to get overwhelmed. But don’t worry, SMS marketing is one of the most effective ways to reach and engage customers.

When used correctly, SMS can be a powerful tool in building relationships with customers and driving conversions – it gives you the power to reach them right where they are! From new customer onboarding to re-engagement campaigns, SMS marketing has something for every business.

Plus, getting started with an SMS campaign doesn’t require a lot of technical know-how or expensive software. You can use existing tools or even basic text messaging apps to set up campaigns and start making an impact quickly.

But remember: “Without wise guidance, plans fail; with many counselors they succeed” (Proverbs 15:22).

Having the right team by your side is essential when setting up and executing successful SMS campaigns.

Don’t wait any longer – reach out and let our experienced professionals show you how simple and cost-effective this form of marketing can be!

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

There are so many social media platforms available today that it can take time to decide which ones are best for your business. Nevertheless, social media can be compelling for growing your business. With the right platforms, strategies, and content, it has the potential to drive customers who are likely to convert into paying clients. But how do you know what platforms to use or how best to utilize them for maximum success?

Here is an overview of the best social media networks that you should use for your business to drive engagement with potential customers:

Facebook

Facebook is one of the most popular social media platforms, with over 2 billion monthly active users. Businesses can use Facebook to connect with their target audience, build brand awareness, and drive sales. Facebook allows businesses to create a page where they can share updates, photos, and offers. Facebook groups and communities allow businesses to interact directly with customers, gaining valuable feedback and insight into their products. Additionally, businesses can use Facebook Ads to reach a wider audience with targeted ads. Read more about launching a successful Facebook ad campaign here.

Twitter

Twitter is an excellent way for businesses to make their presence known online. Plus, it lets customers provide feedback or ask questions about your company in real time. However, the key to success on Twitter is ensuring you take advantage of its features by providing exciting content that keeps people talking. This could mean featuring special promotions or giveaways, plus staying active by retweeting new items and other information related to your industry.

Instagram

Instagram is a visual social media platform with over 800 million monthly active users. Businesses can use Instagram to share photos and videos of their products or services. Instagram also allows businesses to run paid ads, a great way to reach a wider audience.

LinkedIn

LinkedIn is a social media platform designed specifically for professionals and businesses. LinkedIn has over 500 million members and is an excellent platform for businesses to connect with other businesses, find new employees, and share content. LinkedIn also offers paid advertising opportunities for businesses that want to reach a larger audience. Read more about leveraging LinkedIn for your business today.

Youtube 

YouTube offers a platform for companies to get their messages out there creatively, making videos that showcase products, services, or mission statements. Moreover, businesses can also create podcasts and discuss topics related to their business – not only reaching potential customers but inspiring industry conversations too.

When it comes to finding the best social media platform for your business, it all depends on the type of company you are in and the goals you have. If your goal is to increase brand awareness, platforms like Facebook and Instagram have proven incredibly effective. Twitter and LinkedIn can help you stay connected with customers and build relationships, while YouTube allows you to create videos that target specific markets. Don’t limit yourself to just one platform – there are so many options available these days – but also make sure you keep yourself manageable. Try putting all your focus into two or three of the most popular social media channels and then measuring impact as you go along.

If you still need to figure out which networks are right for you or how to get started, don’t worry. We can help. At EZMetrics, we offer various services that can take the headache out of digital marketing for you so that you can focus on running your business. So feel free to reach out—we’d be happy to chat about your specific needs and goals. 

Are you a business owner looking to expand your reach and increase visibility? With the power of social media, it’s easier than ever to make connections that can help you grow. LinkedIn is one of the best tools for professional networking. It can also be a reliable source of new clients if you utilize it properly! 

In this post, we’ll go over how to create a compelling profile, join suitable groups, create content that resonates with users, get in touch with influencer, and give tips on maximizing your presence on this popular platform. Keep reading to discover the steps on how LinkedIn can become a cornerstone in helping grow your business!

1. Create a Company Page 

One of the best ways to use LinkedIn to expand your business is to create a company page. It promotes your business and attracts new customers or clients. You can also use your company page to share information about your products or services, post updates, and even offer special deals or discounts. 

2. Join Relevant Groups 

Another great way to use LinkedIn is to join relevant groups. There are several groups available on LinkedIn that are related to companies in your industry. This is a great way to connect with potential customers or clients, and get advice and tips from other business owners. 

3. Use LinkedIn Ads 

LinkedIn also offers some advertising options that you can use to promote your business. For example, LinkedIn ads can target specific demographics, interests, or job titles. This makes them an extremely effective way to reach your target audience and expand your business. 

4. Connect with Influencers 

Another excellent way to use LinkedIn to promote your business is to connect with influencers in your industry. These people might have a large LinkedIn following and can help boost your products or services to their audience. By connecting with influencers, you can reach a much larger audience and attract new customers or clients. 

5. Participate in Discussions 

Finally, you can use LinkedIn to promote your business by participating in discussions on the platform. It is a great way to get exposure for your business and show potential customers or clients that you are an expert in your field. You can also use this as an opportunity to answer questions customers or clients may have about your products or services.

Now that you know a few ways to use LinkedIn to expand your business, it’s time to get out there and try it. These strategies will help you connect with more people in your industry, which can lead to new opportunities for your business. And if you need any help along the way, EZMetrics offers professional guidance and development services that can take your business to the next level. So contact us today to learn more!

As a business owner, you already know how important marketing is for success. But if you’re looking to bolster your marketing more effectively to reach more customers, communicate your message, and strengthen relationships with existing clients, email marketing might be the perfect solution. 

With billions of emails sent daily, it’s no surprise that email is one of the most effective business tools. Email gives businesses a direct connection with current and potential customers, allowing them to reach large audiences quickly and easily. Plus, a well-crafted email campaign can help build relationships between you and your customers while boosting profits simultaneously! 

Here are 5 steps to starting email marketing:

1. Build an Email List

The first step to marketing your business through email is to build an email list. You can include a sign-up form on your website or blog or collect emails at events or trade shows. Once you have a list of email addresses, you can start sending out regular newsletters, announcements, and other information about your business.

2. Personalize Your Emails

When you are sending emails to your list, it is essential to personalize the messages as much as possible. For example, include the recipient’s name in the subject line and the body of the email, and make sure to write in a friendly, conversational tone. People are more likely to read and respond to emails that feel like they’re coming from a natural person rather than a faceless company.

3. Offer Incentives

One way to get people to open and read your emails is to offer incentives, such as discounts, coupons, or free shipping. If you have a new product or service that you’re trying to promote, you could also offer a free trial or sample. Whatever incentive you choose, make sure it will appeal to your target audience.

4. Monitor Your Results

Once you start sending out emails, monitoring your results to see what is working and what is not is essential. For example, keep track of how many people open each email and click on the links. You can also use A/B testing to try out different subject lines or types of content to see what gets the best results.

5. Adjust Your Strategy

As you monitor your results, be sure to adjust your strategy accordingly. If you find that certain types of content are getting more attention than others, focus on creating more of that type of content. And if you notice that people are not opening your emails as often as they used to, try changing the frequency or format of your emails.

Following the steps above, you can develop an effective email marketing strategy for your business. And if you need some extra help, EZMetrics is always here for you to create an effective email marketing campaign that gets results. Contact us today to learn more about how we can help grow your business through email marketing.

As shoppers continue to move away from traditional retail stores, businesses are increasingly turning to e-commerce as a way to stay competitive. But transitioning from traditional retail to online business requires a lot of planning and forethought. Here are some key points to consider before you make the jump.

Benefits of Making the Switch

The primary benefit of selling online is that it opens up your products and services to customers from all over the world. Additionally, you can automate many processes involved in running your business, saving time and resources. Finally, e-commerce websites have sophisticated analytics capabilities which makes it easier for you to track customer behaviour and anticipate their needs.

Challenges of Going E-Commerce

One of the biggest challenges when transitioning your business online is the complex process involved in setting up your website and making sure it meets security standards. Additionally, creating an effective marketing strategy can be difficult if you’re not familiar with best practices or digital tools such as SEO and PPC campaigns. Finally, it may take some time for customers to transition from visiting a physical store location to buying items on your website.

Keys for Successful E-Commerce Businesses

To ensure success when going online, businesses should focus on creating an intuitive user experience design that simplifies their checkout process and makes it easy for customers to find what they’re looking for. Additionally, having an active social media presence can also do wonders for your brand by increasing its visibility and providing an opportunity for direct customer feedback. And finally, offering sales promotions or discounts can be a great way to incentivize customers who may otherwise be hesitant about buying online.

Overall, moving from traditional retail stores into e-commerce is an exciting step but one that needs careful consideration before taking the plunge. Make sure you understand the benefits and challenges that come with this shift and develop a plan on how you will address them before getting started!

Want help?

I would love to coach you at https://www.ziglarsguru.com/weekly-coaching

Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

Introduction

You’re ready to start your own business. You’ve got a great idea, you know how to do it and you’ve lined up all the funding. But once you launch, what happens? What are some of the things that may come up when trying to make your business run smoothly? Here’s our list of ten things we’d recommend doing right at the beginning:

Don’t quit your day job at first.

Don’t quit your day job at first. While it might be tempting to leap headfirst into a new business, this route will only lead to frustration and failure. First, you need proof that people want what you’re selling; otherwise, customers won’t flock in by the masses. And second, without a plan for how to make money from your product or service (and the funds required), it’s unlikely that anyone will pay for anything.

Before quitting your day job, ask yourself these questions:

• Have I proven that my idea is successful? Is there evidence of demand? Do people want what I’m selling? How can I get more information about whether my idea will succeed?
• Do I have a plan for how to get customers and make money once I launch my business full-time? What are some strategies other small businesses use successfully when trying to grow their businesses through word-of-mouth marketing?

Make a business plan.

The first step to starting a business is to make a plan.

You must have a clear idea of what you want to do, how much money you will need to start the business, what your competitors are doing, and how you will make your business stand out from the crowd.

Hire employees carefully.

Hiring employees is a process that should not be taken lightly. Make sure you hire someone who fits in with your company culture; someone who can do the job; and someone whom you trust to work hard and meet deadlines.

With that said, there are additional things to consider when hiring employees:

• Someone with good communication skills is essential to any business. If an employee cannot communicate their ideas clearly and effectively, they will likely cause problems within the business.
• An employee’s work ethic plays an important role in how smoothly things run at your company. If a person does not have a strong work ethic, it may be best to reconsider whether they’re right for the role at hand or not

Make sure your network knows what you’re doing.

It’s important to make sure your network knows what you’re doing. Your network is made up of the people who know you and can help you reach your goals. It might include family, friends and professional contacts with whom it makes sense to share information about your plans. If they’re interested in what you’ve got going on and are willing to lend a hand in any way they can, they could become valuable allies as well as sources of inspiration throughout the process.

There are many things to do right at the beginning, so you’ll have no worries later on!

There are many things to do right at the beginning, so you’ll have no worries later on!

If you want to start a business, you need:

Conclusion

Starting a business can be daunting, but with this guide you should feel more confident about what’s ahead. From choosing a name to designing your website and writing an effective pitch deck, there is much to do at the beginning of any new venture. The important thing is not to get overwhelmed by all these tasks – just take it one step at a time and stay focused on the big picture!

Want help?

I would love to coach you at https://www.ziglarsguru.com/weekly-coaching

Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com

You want to get your website on the first page of Google?

So do thousands of other companies!

However, you, my friend, are at an advantage (;

I’m going to share with you some helpful insights that will help boost your website higher up the ladder.

But first, let’s understand how search engine’s work…

When a user types a word or phrase into a search engine’s search box, the search engine then sends out it’s little “minions”, if you will, to find web pages that most closely match their search query.

I’m sure you’ve used Google or Yahoo before.

But how can you get your website on the first page of google?

• Think about search engines as a “problem and solution” situation.

You have the solution that users are searching for, however, they don’t know that yet.

Therefore, in order to put your product / service / content in front of the right eyes, you need to understand the various types of problems that your solution can benefit.

Let’s take a look at an example…

A user searches: “How can I make money from home?” This would be a “solution”.

Now think of the different “problems” that this “solution” could satisfy.

1. I want to make money from home because I am a single mother/father.
2. I want to make money from home because I want to simplify my lifestyle.
3. I want to make money from home because I have a disability.
4. I want to make money from home because I want to make extra money on the side.

If you’re having trouble coming up with different “problems” to your solution, there are tools out there like SEMrush which is a type of research intelligence software and can be used to search how many people search for a certain phrase.

It all comes down to this:

If you are able to brainstorm the different problems that your solution can satisfy, then you are able to target the right consumers.

Once you figure out the different possible “problems” your next step is to include content specific to each “problem”, which will lead the right consumers to your website.

Using my example from above, here are some blog post ideas:

“How to Simplify your Lifestyle” or “How to Make Extra Money Right From Home“.

They both have different “problems”, however, they share the same solution.

Therefore, you can attract the right consumers if you create content specific to each problem.

• Use Meta Data to Your Advantage.

On your website, each page has a designated space between the “<head>” tags for you to insert your metadata.

If you are using a content management system like WordPress, then the process of adding meta tags becomes a whole lot easier.

You can install a plugin on your site such as “Meta Tag Manager” to avoid all of the technical stuff and incorporate meta tags into your media with ease.

When adding meta tags to your pages, you want to use keywords relevant to the content you are producing.

Incorporating meta tags into your pages or blog posts will help users find you much easier.

When using meta tags, be sure to add them in the title, description, and also keywords.

• Last but Not Least, Quality Over Quantity.

When publishing content on your blog page, be sure you are publishing relevant and insightful information.

One thing that is easy to do is to just publish a plethora of content or blog posts; however, this is not the wisest thing to do.

Always make sure your content is specific and beneficial to your readers. Give them something valuable to implement, this will keep them coming back for more.

Pro Tip: any time you want to analyze the SEO for your website go into an “incognito window” which is basically privacy mode.

The reason is that when you use your regular browser, search engine’s are able to track your past searches and store them in your history as you may know; however, this means when you search for your site it may show up closer to the top of the page than it actually is because you’ve searched for it so many times before.

To open an incognito window press “⌘ + Shift + n” on mac, “Ctrl + Shift + n” on a PC.

One of the most common questions we get asked at EZMetrics is how in the world we grow the Zig Ziglar Facebook page from 1.2 million to nearly 6,000,000 followers completely free!?

This case study blog post will explain exactly how we did it, highlight some other tips and strategies for using social media to grow your business, and teach you how to create a content marketing strategy that will actually make you money!

The Power of Consistency: 

Consistency is key when it comes to growing your presence on social media, especially when you’re aiming for huge numbers like the ones seen by Zig Ziglar. For them, posting four times per day was the recipe for success—they were able to reach a wider audience more often, leading to increased engagement and more followers over time. Each post reached nearly 100,000 people and it was easy to see that the lifespan of a post was 4 to 6 hours, meaning, however many people it reached in that timeframe was the total amount of people it was going to reach for free, so we increased the volume of the post to increase the organic reach. 

Quality Content Is King: 

Once you have a consistent posting schedule in place, you need quality content that resonates with your audience. The posts on Zig Ziglar’s page feature compelling visuals and stories that inspire and motivate readers—something you should be aiming for if you want to get noticed! 

Engaging With Your Audience: 

Interacting with your followers is essential for developing relationships and creating loyalty among existing fans. One thing that we do well is responding quickly and thoughtfully whenever someone comments or has a question about the content. Doing so not only fosters goodwill but also makes people feel valued and appreciated—profoundly important elements in building a strong community around your brand. 

Once you have a better idea of your audience, start brainstorming ideas for content that will engage them—visuals, dynamic titles, stories, quotes, and helpful information that will draw people in. Remember that quality always trumps quantity when it comes to having an impact on social media! 

Utilizing Other Platforms For Maximum Reach: 

While focusing on one platform exclusively can be effective in growing an audience, great businesses should use multiple social media networks as part of their growth strategy. By sharing content across different platforms like Twitter, Instagram, LinkedIn, and Pinterest, you’re able to reach more potential customers than if they were stuck with just one network alone.  

Part Two:

Social media content marketing is one of the most powerful tools in a business’s arsenal when it comes to reaching new customers. It gives companies the opportunity to share their message on multiple platforms, creating relationships with potential customers and building a strong online presence. But if you want your efforts to be as successful as possible, you need an effective strategy in place. 

Here’s how you can create yours. 

Research Your Audience: 

Understanding who your target audience is and what kind of content they usually consume is key to creating a successful social media content marketing strategy. Researching their likes and interests will help you tailor posts that are more likely to attract them and resonates with them. 

Create Engaging Content: 

Once you have a better idea of your audience, start brainstorming ideas for content that will engage them—visuals, dynamic titles, stories, quotes, and helpful information that will draw people in. Remember that quality always trumps quantity when it comes to having an impact on social media! 

Try Out Different Platforms: 

Every platform has its own unique features that can be leveraged for different kinds of content; this provides marketers with unlimited opportunities for creativity and experimentation with different ideas. For example, Instagram Stories allows businesses to post temporary images and videos quickly; Twitter Polls can generate discussion amongst followers; and infographics are great for sharing stats or data via Pinterest or LinkedIn. 

Leverage Paid Ads & Promotions: 

When used correctly, social media ads can reach huge numbers of new people—especially if you use laser-focused targeting options available on most networks like Facebook or Instagram. Additionally, consider sponsoring a popular influencer or running promotions like giveaways through sponsored posts or hashtags—all great ways to give your business the exposure it needs!  

In conclusion, developing an effective social media content strategy doesn’t happen overnight. You should take the time to research your target audience, create engaging content tailored specifically for them across different platforms, leverage paid advertising strategies whenever possible, and monitor the results so you know what works best for your business over time.  

Do you want help with your social media strategy?

We can do it for you at https://services.ezmetrics.com/social-media

I would love to coach you at https://www.ziglarsguru.com/weekly-coaching

Or you can even get access to all my online courses at https://www.ziglarsguru.com/best-offer

Many Blessings,

Jacob Salem Shepherd and Solution Seeker Investor | Do you want to sell your business? jacob@ezmetrics.com www.ezmetrics.com