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Creative juices tapped out?

At the end of the year, it can feel like you’re sprinting to the finish line. Everything is in a rush before the holidays, and January promises a fresh start. 

If you’re a business owner, there are always tasks to get done and little time left to be creative. A marketing campaign may be the last thing on your list. However, to have a successful marketing campaign with a significant impact that will resonate with your audience, you need to get creative. 

Start planning your social media marketing for next year. We’ve got you covered with 4 types of marketing campaigns for your business that will inspire you!

What do you need for a successful marketing campaign?

For a successful marketing campaign, you need to get your thinking cap on and do some planning. 

First, define the outcome you want to achieve: sell more products, gain more leads, or reach more customers. Then, try to choose a goal to measure the result of, for example, more followers on your social media profiles or higher clicks on your email newsletters.

Next, consider your audience, including your current and potential customers. Who your audience is will impact how your message gets across your social media channels.

Lastly, decide if you will offer free trials, promotions, or giveaways that will increase interaction with your audience. A clear message across all your channels, from social media to your website and email blasts, will make your marketing campaign successful.

Build Brand Awareness

A brand awareness campaign will spread the word about your business and values. Your campaign should go beyond your logo and communicate what makes your company unique. Focus on your story and your voice, and everyone who will come into contact with your brand will have a more personal connection with your business.

Email Marketing Campaign

Reaching out to customers by email is one of the best ways to communicate with them regularly. Think of email newsletters as another tool in your marketing toolbox. An email campaign will encourage your customer to get sneak peeks at your latest products or services. What are you planning for 2023 for your business? Keep everyone up to date with a bit of personal connection in their inbox.

SEO Campaign

Search engine optimization campaigns will increase traffic to your website. The key to using SEO is to use keywords in your content. For example, sprinkle your top one or two keywords in your website’s headers, subheaders, and paragraphs. Then when your customer searches for your business, your website will be more likely to pop up in their search results.

Social Media 

Using social media is more than posting pretty pictures, promotions, or updates. You can use social media for marketing, which will help you achieve your next year’s goals. Social media will increase your website traffic and brand awareness and retarget visitors who’ve bounced from your website. You’ll have to decide which platforms will work best for your business and if you’re going to do paid ads, such as Facebook or Google.

We Can Show You How

EZMetrics can help you with your marketing campaign for next year, so you don’t have to! Our experts will work with you to create the best marketing campaign for your business. So contact us today to get started if you want to increase your social proof, build brand awareness, automate your email marketing, and track your results.

Digital marketing has boomed recently. Online marketing is rising because so many people use social media daily. However, if you think back to ten years ago, the marketing world would have looked very different. 

What is it about digital marketing that makes it so successful? And, is it good for businesses to invest their time and resources?

Absolutely! Digital marketing is great for businesses. But, of course, traditional marketing is just as effective as ever, and digital marketing is another marketing branch. You can reach a wider audience with social media and attract their attention in ways you couldn’t do before the internet.

Here are the top 3 ways to get started with digital marketing and why it is excellent for businesses.

Paid Ads

Paid Ads are super helpful for your business to reach the right audience. Google Ads will help your webpage appear in one of the first search results and draw more people to your website. Facebook Ads will make your posts appear on users’ feeds that will be most interested in your product or service.

For a paid ad campaign to be successful, it needs to have a well-written copy and attractive graphics or video. Also, a long-running campaign can cost a lot of money for an unknown amount of leads in return. It may take some research to learn how to do paid ads for a small business, or an expert can help set it up for you.

SEO

SEO, or Search Engine Optimization, is how your business’ webpage will appear on a search engine like Google. Of course, you want to be at the top of the list, so you’ll catch the attention of prospective customers before any other competitors. 

By using keywords on your website and blogs, you can get a higher ranking on your SEO. Also, having a solid social media presence will help your SEO ranking. Any social media posts that draw attention to your website and your blogs will increase organic traffic.

Writing blogs and redoing your business website can take a lot of time. However, you can determine which keywords are best for headers and blogs, so your page will appear higher in the Google search results. Also, a digital marketing agency will help write the blogs and elevate your webpage.

Email Marketing

Email marketing sends promotional emails directly to your prospective customers’ inboxes. Sending out emails is a great way to personalize your business and build a relationship with your customers. Most people have an email and check it often, even if they don’t use social media. An email can relay more information than a social media caption and be more conversational. 

First, you must set up a mailing list and schedule emails to go out regularly. That can take some time to write the newsletter and plan the campaigns, so that a digital marketer can do that for you.

Done For You

EZMetrics can do all digital marketing for your business, so you don’t have to! We will help you through every step of the way, so you understand what we’re going to do and how we will help increase your business success. Contact us today to get started!

Small business owners are the most often affected by work-life balance. When you run a business, you have to take care of many tasks and fulfill many roles for the company. Usually, it is more complex than a regular 9-5 job. 

Small business owners love what they do. However, it can be easy to get burnt out from working every day. Creating unique products, connecting with customers, and advertising can all be gratifying work, but they also take time and effort.

You can benefit from placing boundaries around your business if you’re a small business owner. Here are some ways to keep your business running smoothly and make time for yourself. 

Take a Moment to Pause

The first thing you can do is take a step back. Schedule some time at the beginning of your day to reflect on your feelings about yourself and your business. Think about what feels out of balance in your life. Are you spending too much time on social media and losing that creative spark? Do you wish you had more time with your family and friends? Simply acknowledging these parts of your life will benefit you in the long run.

Stick To a Stopping Point

Set up a time each day when you stop working. It can be tempting for small business owners to keep working because they know the more they put into their business, the more they will get out of it. While this is true, sticking to a routine and making time for yourself is essential. Everyone deserves time to relax during the day! If you tell yourself to stop working at 7 pm, stick to it daily. 

Schedule Days Off

Small business owners work daily, which means every day! Weekends included. That’s because running a business takes daily effort to keep momentum. Even though you work for yourself, you still need to give yourself time off. It is essential to give yourself time to rest before it becomes a problem and you’re running on empty. Give yourself regular breaks to do something you enjoy, like going to the beach for the day, getting a coffee and chatting with a friend, or visiting with family. 

Turn Off Your Phone

So much of the work we do these days is on electronics. Especially our smartphones. When you need to focus on a task, receiving messages can be distracting and make your work take longer. Set your phone to the “do not disturb” setting when you’re working and make the most of your time. It can also create a separation between your work and your personal life, which is hard to do when you’re running a small business. After a while, you’ll find that your mentality shifts into work mode when you’re productive, which will be a great feeling!

Delegate When You Can

If you’re able to delegate tasks, do it. Small business owners may struggle to feel like it’s “worth it” to pay for services they can do themselves, but you’ll feel better when you’re able to take time for yourself and get some things off your plate.

One of the most manageable tasks to delegate is your social media. We at EZMetrics have experts who can help you with your Google and Facebook Ads and much more. We’ll take over your online campaign to make things easier for you. Give us a call today to learn more!

As we near the end of 2022, it is an excellent time to reflect on changes in business and online marketing. Looking ahead to the next year, we can get a good idea of where to take our marketing strategies next.

Here are 5 marketing trends to look for in 2023. Stay up to date with all the latest trends in digital marketing, and be smart about where your business is best advertised.

Forms For Data Collection

In a previous blog post, we reviewed all the information about Facebook’s new lead ads. Next year, gathering data through quick surveys will be more effective than ever. Forms are a way to collect information about potential customers and determine what they want in products and services. Then, you can target your ideal audience and market directly to them with Facebook Ads.

Email Marketing Campaigns

A popular way businesses are advertising their product launches is through email marketing. Emails are a great way to inform your customers about upcoming sales, events, and other updates. In addition, everyone has an email address, which is an excellent way to reach a wider audience than on social media.

Video and Visual Marketing

With the rise of social media apps like Tik Tok and Instagram Reels, video has become increasingly popular. As a result, short, eye-catching videos and visuals are all the rage for advertising on social media. Plus, influencer marketing will be even more popular next year, where popular accounts will create media to advertise your products and services.

Live Chats, Feeds, and Events

Live feeds and events have become very popular in the past two years. People worldwide can attend a virtual event, opening up a wider audience for businesses. Live feeds are a great way to make audiences feel included and connected. Also, chatting with customers live can solve their inquiries quickly and make them feel like they have experienced excellent customer service.

Diversity and Generations

As Generation X progresses on their life journey, they will soon become the oldest generation to market to. Generation X are people born between 1965 and 1980. They are the generation after Baby Boomers. Then, Millennials are the next generation and will make up most of the working population as they are nearing age 35-40. Lastly, Generation Z, the people born between 1995 to 2010, is the youngest generation to market to. Marketing to diverse groups of people and different ages can open up your audience to find new prospective customers.

Outsourcing to Marketing Companies

Another strategy to take into consideration in 2023 is to hire an outside marketing expert. At EZMetrics, we specialize in marketing strategy and campaigns to help your business grow and reach your ideal audience. Our experts will work with you to help you understand the market and create a social media campaign that works for your business. So head into the new year feeling confident about your businesses’ growth, and give us a call today to get started!

Your main goal is to have a successful business. You work daily to deliver the best product or service and reach your customers. In addition, you want to increase your profits and afford the life of your dreams.

There’s more to being successful than just great business tactics. Your business is an extension of you. So when you work on yourself, you also bring more to your business.

Here are 5 traits that successful business owners embody.

Honesty

Everyone learns as a child that it’s essential, to be honest with others, especially parents and teachers. However, another critical part of honesty that we only sometimes consider is being honest with ourselves.

A big part of growth is learning to see yourself as you are. We all make mistakes. We all have areas where we need to work on. Being honest with yourself means understanding your competency about certain things and accepting your mistakes.

Integrity

Integrity is the old mantra to do unto others as you would have them do unto you. Essentially, integrity means doing the right thing. People will only want to buy from businesses or work with business owners with different morals and values.

Think about what values you find essential in your life and that you bring to your business. Integrity is one of an entrepreneur’s most critical assets because it is your business’s backbone. You will always be headed in the right direction when you have integrity.

Accountability

If you have personal accountability, it will also show up in your business because you’ll be able to admit when you make mistakes and readjust for future success. In addition, when you hold yourself accountable, you set high expectations for yourself and others who work with you.

To run a business, you will run into problems. Entrepreneurs who can admit when they make mistakes and find a solution will have more success because they won’t flounder at the first issue that comes up. Accountability means you can be relied on to get work done and figure things out.

Flexibility

Flexibility is necessary because you never know what life will throw at you. There are hundreds of things not in your control. An essential thing in your possession is yourself. You get to decide what you focus your energy on and how you deal with problems.

Being able to adjust plans and schedules without getting flustered is a critical skill. It takes composure and a realization that you can only control a small fraction of things in your vicinity – the rest is up to others, whom you have to trust.

Transparency

Successful business leaders know how to be themselves in any audience. Transparency is a skill that helps you be honest, moral, and reliable. Admitting mistakes, giving constructive feedback, and knowing your goals are all helping you be more transparent with your staff, peers, and essential people in your life.

People only buy from businesses they trust, and transparency is an excellent way to show others you are trustworthy. Loyal customers will come back and purchase again if they feel they can trust the business and will share their good experiences with others. Word of mouth is one of the best ways to increase sales.

Social Media and Business

A big part of business marketing these days is social media. A great campaign can reach more customers, show your values as a business, and build your brand. EZMetrics can help you build your business with Google and Facebook Ads. Call us today to learn more about how we can help you!

People assume that making money from Facebook and Google Ads is something only big companies can do, but this isn’t true. Small businesses can benefit from these SEO tips, too.

Use Relevant Keywords

The first step is finding the best keywords for your site. The main focus of your content will help you find the primary keyword. The primary keywords will be a keyword relevant to your brand, product, or service. When writing website blurbs, blogs, or other social media captions, think about how these keywords will flow naturally into your content.

Create Original Content

The algorithm for search engines like Google works best with original content. So think about writing content that will answer a question a user might have about the topic you’re writing about. Show you’re an authority on the subject, and you’ll become a trustworthy source that people will come back to again and again.

Research Your Competition

Other small businesses in your niche are your competitors, who probably make similar content to target the same audience. Use their methods to inspire you to create content for yourself. Also, analyze their websites and see what works and what doesn’t. Use that knowledge to make your site more accessible and appealing.

Answer a Question

A good way to format your content in search results is to answer a question your target audience would ask. A featured snippet is a short paragraph that will show up on Google and give users some information about your website. They should be helpful, easy to read, and concise. Snippets that ask a question and then answer that question are more likely to get views.

Edit Your Pages

Once your audience clicks through to your landing page, you want them to be able to get the information they are looking for quickly. So edit your page’s copy to be short and to the point. Use direct sentences that don’t drag on. Try to describe your business in the simplest way possible.

Utilize Titles and Subtitles

The title is the first thing your audience will read on your site. Ensure the titles are impactful, as users will decide early on if they want to continue reading. Keep your title short, between 30 and 60 characters. You also have a space for a subtitle or a longer description. Keep your subtitle to under 160 characters. It’s best to include your target keyword. Lastly, consider what makes your business unique when creating your titles and ensure each page has a different title and subtitle.

Choose Good Graphics

Graphics and images can help show users what your business is all about. But, if the images and graphics are for your website, they can detract from your overall professional appearance. Make sure you use an image size that works best for your page. If it’s too big, it could slow down loading times. Instead, use images that make sense with the context on the page.

Your Business Success

Your SEO strategy can have an enormous impact on the success of your business. SEO factors into how easily your potential customers can find your business online. You want good SEO strategies so you’ll appear on the first page of search results. 75% of users don’t look past the first page of Google.

Experts in digital marketing can help you create the best strategy for your business. Contact EZMetrics today to learn more about how we can help you!

These days, businesses can advertise their products and services in more places than ever. As a result, online advertising is a great way to generate leads. The tried and tested methods of outbound calls, and emails are one way to generate leads that will always be successful. If you have yet to try online marketing or are thinking about it, here are 5 ways you can get started on generating more leads and tap into online marketing opportunities.

SEO

Your Search Engine Optimization, or SEO, is everything on Google. Your prospective customers will be searching to find out information or solve a problem they have. You can optimize your SEO so those people can find your business at the top of the list. Unique keywords will help your link appear in searches that include the exact keywords. In addition, those keywords that pop up on your website, blogs, and social media posts will boost your SEO. 

Content

Sharing engaging content is a great way to get leads to your landing page. Valuable and informative content will hook your target audience. You’ll need to create and distribute content so it is easy to find. If your content solves a problem and provides relevant information, they’ll likely follow through with your call to action. Think about blogs, newsletters, and social media posts. Through the free content, organic traffic can snowball into paying customers over time. 

Social Media

Social media platforms are one of the best ways to share helpful content and entice your followers to head to your website. You can offer promotions, share a call to action, and spread information about your product or service. Often, prospects will browse through your social media posts before checking out your website because it is an easier way to get the information they’re looking for and reach out if they have questions. So, make sure your posts are current and relevant.

Blogging

Starting a blog is perfect for attracting organic traffic from multiple sources, like search engines. If you want to start a more straightforward content marketing strategy, consider including a blog page on your website. You can create short blog posts that have keywords for your target audience to search for you. You’re the best source for your business and know the most about your industry. Also, include a call to action at the end of the blog to encourage readers to reach out to you.

Paid Ads

Last but not least, paid ads on Google and Facebook are the best way to generate online leads. Paid ads will target the audience most likely to buy your product or service, expand your reach beyond organic exposure, and work faster for you than the previously mentioned methods of online advertising. A digital marketing service can take care of creating an ad campaign for you so you can expand your reach without putting in more effort.

Get in touch with the digital ad professionals at EZMetrics today to start generating more leads!

Why Businesses Need a Social Media Campaign

Social media is excellent for connecting with friends and family, getting news and updates, and sharing funny memes. Also, social media is great for business!

Here are the top reasons to create business social media accounts and keep them active.

Main Goals of Social Media Marketing

Marketing on social media will look a bit different than posting on personal accounts. The main goal of marketing is not only to make people aware of your business and influence their behavior. Social media is a popular place to increase brand awareness and communicate with your customers, and it also can be a source of revenue for your business. Social media can help increase traffic to your website, boost your SEO, increase leads, and provide an excellent customer experience.

Increase Traffic to Your Website

These days, social media is the primary way new customers can learn about your business. Your business page is the easiest way to show photos and information about your business, products, or services. Also, your posts can use tags to show up in spaces where new customers may be looking for a company like yours. That means more interested customers can find the information they’re looking for right from their smartphones. In addition, your current customers can share your posts easily with their friends to increase your engagement through word of mouth.

Boost Your SEO 

You have probably heard of SEO and how it works with google searches. But did you know your social media also affects your SEO ranking? The more clicks you get on your social media to your website, the more traffic you’ll have, which will help boost your rankings on Google. Also, your social media page is a great place to share blog posts or other updates to your website, which will also increase traffic to your site. 

Increase Leads

So, social media can inform your target audience and gain traffic to your website, which can increase your lead generation. Another way to increase your lead generation is to show valuable content on your social media profiles. Why would you want to spend time and effort on your content? Your voice can make your business credible to your target audience. Plus, you’ll get more exposure and build brand loyalty over time. Of course, social media is a slow roll. But there’s no limit to how many followers you can earn, and those followers can turn into paying customers.

Excellent Customer Experience

Social media is also a way to create a personal connection with potential customers. The messaging system is the fastest way to respond to customer questions and make your business appear helpful and professional. If you read our last blog on Facebook Lead Ads, you’ll know that customers can use lead ads to quickly fill out forms that give you the information you need to follow up with interested buyers. Your potential customers will be grateful to know that you can communicate with them through social media, and they can quickly get the information they want.

Experts in Social Media Marketing 

Even if you’re not an expert on social media marketing, you can use these tips to get started. And once you’ve created your business account, you can reach out to our experts at EZMetrics for help! We will put in the time and effort to create a successful social media campaign for your business, so you can spend more time on the work you want to do and less time worrying about your social media presence.

You can generate more high-quality leads through Facebook Ads that will improve your sales process and target the right customers. When your ad shows on your audience’s feed, they can tap on your post, and a form will appear. Their contact information is already loaded through Facebook, so getting the information you need is easy. They’ll learn more about your business, and it’ll only take seconds for the form to be sent to you.

Get High-Quality Leads

Facebook pre-populates the form so people can submit their phone contact information. It can be time-consuming to fill out forms on such a small screen, and people usually browse their social media on their phones rather than on a computer. Your potential customers will be more likely to complete the form if it’s easy for them to do so. Plus, Facebook ads can integrate their form into your CRM to make it easy for your team to reach out.

Improve Your Sales Process

You’ll be able to choose what information you want on the form and ask for essential information. With Facebook’s ability to target audiences using information like their age and location, high-quality leads are possible. Customize your form to ask the right questions to find out your lead’s preferences, and you’ll be able to determine if they’re the right person to reach out to early in the sales process.

Get Ahead of the Game

It can be frustrating to always reach out to customers first and sift through leads for high-quality ones. Facebook ads can help you target potential customers by tracking their interests and placing your messaging directly on their feed. If their interests match your messaging, they’ll see your ad as they scroll. Once a potential customer fills out the form, you can allow them to call your business or set up a time to talk. People interested in your business and intend to purchase will be more likely to reach out and engage with you through Facebook.

Make Your Ads Stand Out

Your ads should reflect your business’s values and your brand and engage a response. Please keep it simple and don’t include too many questions, or the form will be less likely to be completed. Instead, communicate clearly why their information is valuable and choose as few questions as possible. Whatever your cause is, you can customize Facebook Lead Ads to allow potential customers to sign up for newsletters, request a sample, set up a call, or get more information sent to them.

Digital Marketing Done Right

You don’t have to go it alone. If you’re struggling to manage the social media world, we can help. Our EZMetrics experts can help you create an online campaign to capture quality leads. We use Facebook Ads to help you target your audience and build brand awareness. Your business can snowball with a great social media campaign; we are just one call away!

Your Instagram profile can make all the difference in whether your potential customers follow your business. The first thing people see is your profile and your feed, and the few moments they are looking at your posts determine whether or not they are interested in your products or services. 

A fresh new look can help boost your followers and bring traffic to your site. Here are 5 ways to improve your Instagram profile and strengthen your brand awareness. 

Update your Instagram Profile Picture

Make sure your profile picture is the best version of your logo. The ideal size for your profile photo will be 110 x 110 pixels. That way, your image will be of the best quality and won’t be fuzzy or stretched. Upload your design at a higher resolution, and you’ll have even better quality at 360 x 360 pixels. Your profile picture shows up in more places than your profile, like on the search results and the stories, and it’s what people associate with your account, so you want to make sure it is clear what your brand is all about.

Edit Your Bio

The bio is the second thing you want to look at on your profile. You have 150 characters to write a short description of your business. The bio is how viewers learn about your business and what your account is all about. Make it short and sweet, and use emojis if they make sense and are still professional. You’ll want to make it clear in your bio a CTA and include the link to your website in the appropriate section.

Create a Visual Identity

An appealing feed will help potential customers follow your business profile. You only have a few seconds to make a “first impression” on Instagram! A visually appealing feed will help make your brand stand out and give your audience a sense of who you are. Colors, quality photos, and easy-to-read text posts can give your feed a professional feel. In addition, the layout and color palette will show your page’s personality and help your business gain brand recognition. 

Switch up Your Type of Posts

If your profile only shows one post type, it can limit your engagement—schedule posts like photos, videos, and graphics to get the broadest reach possible. For example, graphics can include text that highlights an inspirational quote or a relatable experience to draw people in, and they can quickly learn about your values in a quick scroll. Also, don’t be afraid to take and share videos. It’s simple to edit together footage in the reels format on Instagram, and you can choose from tons of popular songs that will help get views, too. 

Share to Your Story Once a Day

Stories only last 24 hours and are a quick way to share products, updates, and fun information. You can use stories to share videos, photos, graphics, and posts from your feed. There are loads of eye-catching stickers and GIFs to make your stories enjoyable, and you can include music to capture your attention. If you want your stories to stick around longer, use the “highlights” section to pin them to your profile. Anyone who views your profile can go through the stories you saved in the highlights section.

Digital Marketing Made Easy

We help you understand your business and improve your digital marketing efforts. With a social media strategy, online marketing doesn’t have to be stressful. Experts at EZMetrics can show you how to increase your online presence, build brand awareness, and target your audience. So schedule a call today to get started!