Category: Uncategorized

People assume that making money from Facebook and Google Ads is something only big companies can do, but this isn’t true. Small businesses can benefit from these SEO tips, too.

Use Relevant Keywords

The first step is finding the best keywords for your site. The main focus of your content will help you find the primary keyword. The primary keywords will be a keyword relevant to your brand, product, or service. When writing website blurbs, blogs, or other social media captions, think about how these keywords will flow naturally into your content.

Create Original Content

The algorithm for search engines like Google works best with original content. So think about writing content that will answer a question a user might have about the topic you’re writing about. Show you’re an authority on the subject, and you’ll become a trustworthy source that people will come back to again and again.

Research Your Competition

Other small businesses in your niche are your competitors, who probably make similar content to target the same audience. Use their methods to inspire you to create content for yourself. Also, analyze their websites and see what works and what doesn’t. Use that knowledge to make your site more accessible and appealing.

Answer a Question

A good way to format your content in search results is to answer a question your target audience would ask. A featured snippet is a short paragraph that will show up on Google and give users some information about your website. They should be helpful, easy to read, and concise. Snippets that ask a question and then answer that question are more likely to get views.

Edit Your Pages

Once your audience clicks through to your landing page, you want them to be able to get the information they are looking for quickly. So edit your page’s copy to be short and to the point. Use direct sentences that don’t drag on. Try to describe your business in the simplest way possible.

Utilize Titles and Subtitles

The title is the first thing your audience will read on your site. Ensure the titles are impactful, as users will decide early on if they want to continue reading. Keep your title short, between 30 and 60 characters. You also have a space for a subtitle or a longer description. Keep your subtitle to under 160 characters. It’s best to include your target keyword. Lastly, consider what makes your business unique when creating your titles and ensure each page has a different title and subtitle.

Choose Good Graphics

Graphics and images can help show users what your business is all about. But, if the images and graphics are for your website, they can detract from your overall professional appearance. Make sure you use an image size that works best for your page. If it’s too big, it could slow down loading times. Instead, use images that make sense with the context on the page.

Your Business Success

Your SEO strategy can have an enormous impact on the success of your business. SEO factors into how easily your potential customers can find your business online. You want good SEO strategies so you’ll appear on the first page of search results. 75% of users don’t look past the first page of Google.

Experts in digital marketing can help you create the best strategy for your business. Contact EZMetrics today to learn more about how we can help you!

These days, businesses can advertise their products and services in more places than ever. As a result, online advertising is a great way to generate leads. The tried and tested methods of outbound calls, and emails are one way to generate leads that will always be successful. If you have yet to try online marketing or are thinking about it, here are 5 ways you can get started on generating more leads and tap into online marketing opportunities.

SEO

Your Search Engine Optimization, or SEO, is everything on Google. Your prospective customers will be searching to find out information or solve a problem they have. You can optimize your SEO so those people can find your business at the top of the list. Unique keywords will help your link appear in searches that include the exact keywords. In addition, those keywords that pop up on your website, blogs, and social media posts will boost your SEO. 

Content

Sharing engaging content is a great way to get leads to your landing page. Valuable and informative content will hook your target audience. You’ll need to create and distribute content so it is easy to find. If your content solves a problem and provides relevant information, they’ll likely follow through with your call to action. Think about blogs, newsletters, and social media posts. Through the free content, organic traffic can snowball into paying customers over time. 

Social Media

Social media platforms are one of the best ways to share helpful content and entice your followers to head to your website. You can offer promotions, share a call to action, and spread information about your product or service. Often, prospects will browse through your social media posts before checking out your website because it is an easier way to get the information they’re looking for and reach out if they have questions. So, make sure your posts are current and relevant.

Blogging

Starting a blog is perfect for attracting organic traffic from multiple sources, like search engines. If you want to start a more straightforward content marketing strategy, consider including a blog page on your website. You can create short blog posts that have keywords for your target audience to search for you. You’re the best source for your business and know the most about your industry. Also, include a call to action at the end of the blog to encourage readers to reach out to you.

Paid Ads

Last but not least, paid ads on Google and Facebook are the best way to generate online leads. Paid ads will target the audience most likely to buy your product or service, expand your reach beyond organic exposure, and work faster for you than the previously mentioned methods of online advertising. A digital marketing service can take care of creating an ad campaign for you so you can expand your reach without putting in more effort.

Get in touch with the digital ad professionals at EZMetrics today to start generating more leads!

Why Businesses Need a Social Media Campaign

Social media is excellent for connecting with friends and family, getting news and updates, and sharing funny memes. Also, social media is great for business!

Here are the top reasons to create business social media accounts and keep them active.

Main Goals of Social Media Marketing

Marketing on social media will look a bit different than posting on personal accounts. The main goal of marketing is not only to make people aware of your business and influence their behavior. Social media is a popular place to increase brand awareness and communicate with your customers, and it also can be a source of revenue for your business. Social media can help increase traffic to your website, boost your SEO, increase leads, and provide an excellent customer experience.

Increase Traffic to Your Website

These days, social media is the primary way new customers can learn about your business. Your business page is the easiest way to show photos and information about your business, products, or services. Also, your posts can use tags to show up in spaces where new customers may be looking for a company like yours. That means more interested customers can find the information they’re looking for right from their smartphones. In addition, your current customers can share your posts easily with their friends to increase your engagement through word of mouth.

Boost Your SEO 

You have probably heard of SEO and how it works with google searches. But did you know your social media also affects your SEO ranking? The more clicks you get on your social media to your website, the more traffic you’ll have, which will help boost your rankings on Google. Also, your social media page is a great place to share blog posts or other updates to your website, which will also increase traffic to your site. 

Increase Leads

So, social media can inform your target audience and gain traffic to your website, which can increase your lead generation. Another way to increase your lead generation is to show valuable content on your social media profiles. Why would you want to spend time and effort on your content? Your voice can make your business credible to your target audience. Plus, you’ll get more exposure and build brand loyalty over time. Of course, social media is a slow roll. But there’s no limit to how many followers you can earn, and those followers can turn into paying customers.

Excellent Customer Experience

Social media is also a way to create a personal connection with potential customers. The messaging system is the fastest way to respond to customer questions and make your business appear helpful and professional. If you read our last blog on Facebook Lead Ads, you’ll know that customers can use lead ads to quickly fill out forms that give you the information you need to follow up with interested buyers. Your potential customers will be grateful to know that you can communicate with them through social media, and they can quickly get the information they want.

Experts in Social Media Marketing 

Even if you’re not an expert on social media marketing, you can use these tips to get started. And once you’ve created your business account, you can reach out to our experts at EZMetrics for help! We will put in the time and effort to create a successful social media campaign for your business, so you can spend more time on the work you want to do and less time worrying about your social media presence.

You can generate more high-quality leads through Facebook Ads that will improve your sales process and target the right customers. When your ad shows on your audience’s feed, they can tap on your post, and a form will appear. Their contact information is already loaded through Facebook, so getting the information you need is easy. They’ll learn more about your business, and it’ll only take seconds for the form to be sent to you.

Get High-Quality Leads

Facebook pre-populates the form so people can submit their phone contact information. It can be time-consuming to fill out forms on such a small screen, and people usually browse their social media on their phones rather than on a computer. Your potential customers will be more likely to complete the form if it’s easy for them to do so. Plus, Facebook ads can integrate their form into your CRM to make it easy for your team to reach out.

Improve Your Sales Process

You’ll be able to choose what information you want on the form and ask for essential information. With Facebook’s ability to target audiences using information like their age and location, high-quality leads are possible. Customize your form to ask the right questions to find out your lead’s preferences, and you’ll be able to determine if they’re the right person to reach out to early in the sales process.

Get Ahead of the Game

It can be frustrating to always reach out to customers first and sift through leads for high-quality ones. Facebook ads can help you target potential customers by tracking their interests and placing your messaging directly on their feed. If their interests match your messaging, they’ll see your ad as they scroll. Once a potential customer fills out the form, you can allow them to call your business or set up a time to talk. People interested in your business and intend to purchase will be more likely to reach out and engage with you through Facebook.

Make Your Ads Stand Out

Your ads should reflect your business’s values and your brand and engage a response. Please keep it simple and don’t include too many questions, or the form will be less likely to be completed. Instead, communicate clearly why their information is valuable and choose as few questions as possible. Whatever your cause is, you can customize Facebook Lead Ads to allow potential customers to sign up for newsletters, request a sample, set up a call, or get more information sent to them.

Digital Marketing Done Right

You don’t have to go it alone. If you’re struggling to manage the social media world, we can help. Our EZMetrics experts can help you create an online campaign to capture quality leads. We use Facebook Ads to help you target your audience and build brand awareness. Your business can snowball with a great social media campaign; we are just one call away!

Your Instagram profile can make all the difference in whether your potential customers follow your business. The first thing people see is your profile and your feed, and the few moments they are looking at your posts determine whether or not they are interested in your products or services. 

A fresh new look can help boost your followers and bring traffic to your site. Here are 5 ways to improve your Instagram profile and strengthen your brand awareness. 

Update your Instagram Profile Picture

Make sure your profile picture is the best version of your logo. The ideal size for your profile photo will be 110 x 110 pixels. That way, your image will be of the best quality and won’t be fuzzy or stretched. Upload your design at a higher resolution, and you’ll have even better quality at 360 x 360 pixels. Your profile picture shows up in more places than your profile, like on the search results and the stories, and it’s what people associate with your account, so you want to make sure it is clear what your brand is all about.

Edit Your Bio

The bio is the second thing you want to look at on your profile. You have 150 characters to write a short description of your business. The bio is how viewers learn about your business and what your account is all about. Make it short and sweet, and use emojis if they make sense and are still professional. You’ll want to make it clear in your bio a CTA and include the link to your website in the appropriate section.

Create a Visual Identity

An appealing feed will help potential customers follow your business profile. You only have a few seconds to make a “first impression” on Instagram! A visually appealing feed will help make your brand stand out and give your audience a sense of who you are. Colors, quality photos, and easy-to-read text posts can give your feed a professional feel. In addition, the layout and color palette will show your page’s personality and help your business gain brand recognition. 

Switch up Your Type of Posts

If your profile only shows one post type, it can limit your engagement—schedule posts like photos, videos, and graphics to get the broadest reach possible. For example, graphics can include text that highlights an inspirational quote or a relatable experience to draw people in, and they can quickly learn about your values in a quick scroll. Also, don’t be afraid to take and share videos. It’s simple to edit together footage in the reels format on Instagram, and you can choose from tons of popular songs that will help get views, too. 

Share to Your Story Once a Day

Stories only last 24 hours and are a quick way to share products, updates, and fun information. You can use stories to share videos, photos, graphics, and posts from your feed. There are loads of eye-catching stickers and GIFs to make your stories enjoyable, and you can include music to capture your attention. If you want your stories to stick around longer, use the “highlights” section to pin them to your profile. Anyone who views your profile can go through the stories you saved in the highlights section.

Digital Marketing Made Easy

We help you understand your business and improve your digital marketing efforts. With a social media strategy, online marketing doesn’t have to be stressful. Experts at EZMetrics can show you how to increase your online presence, build brand awareness, and target your audience. So schedule a call today to get started!

If you’re a business owner and you’re doing well, kudos to you! You probably feel like there’s always more you can do. Even if you’re already successful, there’s always room for improvement.

On the other hand, if you’re struggling with keeping up with the demands of your business, there are a few easy things you can do to set yourself up for success.

Either way, these tips will help you grow your business and your strengths.

Stay Up to Date With Your Industry

A business owner needs to stay updated with the latest trends and events that may affect their industry. When you are aware of the world, you’ll be better prepared to set yourself up for success. It is a good idea to sign up for newsletters or take a few minutes to browse the headlines at the start of your day—many businesses market on social media, which is frequently changing. Also, ensure you know if there are updates to the social media accounts you advertise your business on, like Facebook, Instagram, and LinkedIn.

Stick With a Routine

Productive people have a routine they stick with every week. Entrepreneurs especially need a routine to stay on track to accomplish their daily tasks and achieve their long-term goals. It may be helpful to create your daily planner, or there are many you can find and print out from online sites like Pinterest. Then, for every hour, decide what needs to be done, and don’t forget to include breaks. You’ll be more productive in the long run if you step away from your desk every few hours. Also, make a list to prioritize your most important tasks and schedule those at the beginning of the day.

Surround Yourself With Productive People

Once you’ve started being a productive person yourself, you’ll need to make connections with other highly motivated people. Being surrounded by good energy and positive vibes will help you become a better version of yourself. It’s a bonus if you can build a community of like-minded business people and help each other grow as professionals. You may join a group to network like your local chamber of commerce. Or, connect with others online on Zoom or LinkedIn group. Maybe you are more inclined to start your casual happy hour and invite your top 5 acquaintances you feel great being around and would like to get to know better.

Ask For Help From Your Network

After you’ve built a network of friends and business owners, you will want to ask your network for help when needed. Business owners are motivated people who think they can do everything themselves. If you try to do too much, you’ll risk burning yourself out and having to take an extended break to recover your motivation. Remember, you don’t have to reinvent the wheel. Many things influence everyone, and it isn’t wrong to ask for advice or access to research and resources from other business owners.

Be Consistent and Persistent

People want to do business with people who they can count on. Customers wish to have honesty and authenticity in communicating with you before becoming loyal customers. Even if you have the experience, knowledge, and skills to be a great business owner, you may feel like you’re not living up to the hype. Everyone goes through times where they fail, are distracted, or face obstacles that overwhelm them. Find a way to remind yourself of your core principles and values. This will ensure people understand you and your business. What matters to you will also matter to the right people. 

Be Successful With Digital Marketing

If you’re ready to take the next step and grow your business, connect with our experts in the field of digital marketing. Be confident you can build your community and execute your plans. We will help you stay motivated, inspired, and informed on today’s marketing methods and more!